Advertisers will be prohibited from using gender to target ads to teenagers on Facebook and Instagram, in line with the new guidelines set to effect in February. Meta, the social media giant, is reforming its advertising policy for young users in response to worries regarding online child safety in the United States and Europe.
“We understand that teenagers may not possess the same level of understanding as adults when it comes to making decisions about how their data should be employed for advertising, especially when ads are geared towards products that can be purchased,” the company expressed in a blog post. “Therefore, we are further limiting the options available for advertisers to reach teens, in addition to the information we use to show ads to teens.”
Apart from removing gender as a targeting option, the new policy also ensures that user activity cannot be used to tailor ads for teenagers. It was already prohibited for advertisers to access their activity on other websites. Now, their engagement with particular Facebook and Instagram posts will no longer be utilized to determine the type of ads young users view.
The latest guidelines specify that age and location are the only parameters that Meta will take into account when serving ads to teens. “Age and location are used to make sure teens see ads that are suitable for their age and products and services that are available in their area,” the company clarified.
Meta also plans to give teens more control over the type of ads they see, adding a “See Less” option to their Ad Preferences settings starting in March. “For instance, if a teen wants to receive fewer ads about a certain TV show genre or an upcoming sports season, they should be able to tell us that,” the blog post stated. Additionally, users will be able to hide all ads from a particular advertiser.
The child safety issue has come into focus in both the US and Europe in recent months as regulators attempt to reduce the risks of early social media use. In December, Meta organized a “Youth Safety and Well-Being” summit to develop principles for providing age-appropriate online experiences, taking into account advice from child developmental specialists, UN children’s rights principles, and global regulation. “I think everyone has a role to play,” said Nick Clegg, President of Global Affairs at Meta. “Social media companies have a responsibility; families, parents, governments, regulators – all of them have a part to play regarding this. It’s perfectly legitimate for regulators to take action in this space.”
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Last Spots + International Guests: This Is Lalexpo 2026
The Lalexpo experience keeps growing! A new edition is coming, packed with high-level content, international guests, exclusive spaces, and activities designed to take the industry to the next level.
Ideas Without a Script: Conversations That Make an Impact
Ideas Without a Script is a space designed for real, unfiltered conversations with the people who are transforming the industry. A place where experiences, insights, and stories become inspiration.
In this first edition, the special guest will be Yeferson Cossio, one of the most influential content creators in Latin America, with millions of followers and a massive digital reach. Beyond his success on social media, he has established himself as an entrepreneur, developing high-level projects and collaborations.
A close and relaxed space to hear his stories, insights, and perspectives.
Limited spots available
Price: $84 USD
If you already have your Lalexpo ticket, you get 50% OFF
Or request more information through Lalexpo’s WhatsApp lines.
Special Guests: Global Talent at Lalexpo
This year, we will host some of the most influential names in the adult entertainment industry worldwide:
Johnny Sins – American actor, director, and content creator, recognized as one of the most popular male talents in the industry. With nearly two decades of experience and over 3,000 productions, he has been inducted into the AVN Hall of Fame and has become a global icon.
Lily Phillips – British actress and content creator who has gained notoriety through her presence on digital platforms and viral projects that have sparked global conversation.
Jason Luv – Actor, director, and producer from Houston, known for his versatility and strong global positioning. In 2026, he surpassed one billion views, reinforcing his impact on the industry.
Yusuf Gattouz – Algerian model known as Gattouz, who has quickly positioned himself among the most viewed male talents worldwide, with hundreds of millions of views.
Lalexpo Awards: Voting Is Now Open
The official Lalexpo Awards voting is now live.
You can now support your favorites by logging into your profile and participating in the selection of the winners.
Diva Traffic: Traffic Services Shut Down on February 20, 2026
Everything is changing in the camming industry. As a clear example, after years of being known as a traffic company—especially for promotion within the adult cams space—2026 is the year the industry says goodbye to Diva Traffic!
Behind this exit is an announcement posted by the company under the headline “Important Service Update.” Diva Traffic stated that effective February 20, 2026, it will discontinue its operations, including all traffic purchase services. The platform also noted that all previously purchased tokens must be used to activate traffic boost campaigns by that date, and that as of today, token purchases and subscriptions are no longer available.
The shutdown closes the chapter on a brand that, for some, was a useful promotional tool—and for others, a recurring source of controversy. Over time, countless rumors circulated across studios and among models, with many in the community alleging the service relied heavily on bots, fake clicks, and non-human traffic rather than real users.
Whatever side of the debate people were on, the outcome is now the same: a familiar name in cam-focused traffic services is exiting the scene, and studios and creators will need to rethink and adjust their promotion strategies moving forward.
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