The European Union’s current and proposed laws fail to adequately protect citizens from the harms of nonconsensual pornographic deepfakes—AI-generated images, audio, or videos that use an individual’s likeness to create pornographic material without their consent. To protect victims of this abuse, the EU must take steps to amend existing legislative proposals and encourage soft law approaches.
Although deepfakes have legitimate commercial uses, 96 percent of deepfake videos found online are nonconsensual pornography. Perpetrators can use them to harass, extort, offend, defame, or embarrass individuals by superimposing their likeness onto sexual material without permission. The ease of creating and distributing deepfakes due to the increasing availability of AI tools has made this form of abuse easier than ever.
The Digital Services Act (DSA) obliges platforms to demonstrate the procedures by which illegal content can be reported and taken down. However, this will have little impact on the spread of nonconsensual pornographic deepfakes since the bill does not classify them as illegal. The DSA also does not cover 94 percent of deepfake pornography, which is hosted on dedicated pornographic websites instead of mainstream platforms. Moreover, the EU dropped a proposal in the DSA that would have required porn sites hosting user-generated content to swiftly remove material flagged by victims as depicting them without permission.
The Artificial Intelligence (AI) Act, likely to pass into law in 2023, requires creators to disclose deepfake content. But this does little to protect victims, as the demand for deepfakes does not depend on their authenticity. The Directive on Gender-Based Violence proposed in 2022 criminalizes sharing intimate images without consent and could include deepfakes in its scope. However, the bill fails to cover nudity that is not explicitly sexual and sexual imagery that is not wholly nude. Moreover, it only applies to material made accessible to many end-users when even sharing deepfakes with a single person can cause great harm.
These legislative proposals must be amended to protect victims better and deter perpetrators. Additionally, the EU should encourage soft law approaches such as public awareness campaigns, self-regulatory codes of practice, and the development of deepfake detection tools by law enforcement. With a combination of hard and soft law approaches, the EU can protect its citizens from the harms of nonconsensual pornographic deepfakes.
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Last Spots + International Guests: This Is Lalexpo 2026
The Lalexpo experience keeps growing! A new edition is coming, packed with high-level content, international guests, exclusive spaces, and activities designed to take the industry to the next level.
Ideas Without a Script: Conversations That Make an Impact
Ideas Without a Script is a space designed for real, unfiltered conversations with the people who are transforming the industry. A place where experiences, insights, and stories become inspiration.
In this first edition, the special guest will be Yeferson Cossio, one of the most influential content creators in Latin America, with millions of followers and a massive digital reach. Beyond his success on social media, he has established himself as an entrepreneur, developing high-level projects and collaborations.
A close and relaxed space to hear his stories, insights, and perspectives.
Limited spots available
Price: $84 USD
If you already have your Lalexpo ticket, you get 50% OFF
Or request more information through Lalexpo’s WhatsApp lines.
Special Guests: Global Talent at Lalexpo
This year, we will host some of the most influential names in the adult entertainment industry worldwide:
Johnny Sins – American actor, director, and content creator, recognized as one of the most popular male talents in the industry. With nearly two decades of experience and over 3,000 productions, he has been inducted into the AVN Hall of Fame and has become a global icon.
Lily Phillips – British actress and content creator who has gained notoriety through her presence on digital platforms and viral projects that have sparked global conversation.
Jason Luv – Actor, director, and producer from Houston, known for his versatility and strong global positioning. In 2026, he surpassed one billion views, reinforcing his impact on the industry.
Yusuf Gattouz – Algerian model known as Gattouz, who has quickly positioned himself among the most viewed male talents worldwide, with hundreds of millions of views.
Lalexpo Awards: Voting Is Now Open
The official Lalexpo Awards voting is now live.
You can now support your favorites by logging into your profile and participating in the selection of the winners.
Diva Traffic: Traffic Services Shut Down on February 20, 2026
Everything is changing in the camming industry. As a clear example, after years of being known as a traffic company—especially for promotion within the adult cams space—2026 is the year the industry says goodbye to Diva Traffic!
Behind this exit is an announcement posted by the company under the headline “Important Service Update.” Diva Traffic stated that effective February 20, 2026, it will discontinue its operations, including all traffic purchase services. The platform also noted that all previously purchased tokens must be used to activate traffic boost campaigns by that date, and that as of today, token purchases and subscriptions are no longer available.
The shutdown closes the chapter on a brand that, for some, was a useful promotional tool—and for others, a recurring source of controversy. Over time, countless rumors circulated across studios and among models, with many in the community alleging the service relied heavily on bots, fake clicks, and non-human traffic rather than real users.
Whatever side of the debate people were on, the outcome is now the same: a familiar name in cam-focused traffic services is exiting the scene, and studios and creators will need to rethink and adjust their promotion strategies moving forward.
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