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Facebook and Instagram Tighten Advertising Rules for Teens

Advertisers will be prohibited from using gender to target ads to teenagers on Facebook and Instagram, in line with the new guidelines set to effect in February. Meta, the social media giant, is reforming its advertising policy for young users in response to worries regarding online child safety in the United States and Europe.

“We understand that teenagers may not possess the same level of understanding as adults when it comes to making decisions about how their data should be employed for advertising, especially when ads are geared towards products that can be purchased,” the company expressed in a blog post. “Therefore, we are further limiting the options available for advertisers to reach teens, in addition to the information we use to show ads to teens.”

Apart from removing gender as a targeting option, the new policy also ensures that user activity cannot be used to tailor ads for teenagers. It was already prohibited for advertisers to access their activity on other websites. Now, their engagement with particular Facebook and Instagram posts will no longer be utilized to determine the type of ads young users view.

The latest guidelines specify that age and location are the only parameters that Meta will take into account when serving ads to teens. “Age and location are used to make sure teens see ads that are suitable for their age and products and services that are available in their area,” the company clarified.

Meta also plans to give teens more control over the type of ads they see, adding a “See Less” option to their Ad Preferences settings starting in March. “For instance, if a teen wants to receive fewer ads about a certain TV show genre or an upcoming sports season, they should be able to tell us that,” the blog post stated. Additionally, users will be able to hide all ads from a particular advertiser.

The child safety issue has come into focus in both the US and Europe in recent months as regulators attempt to reduce the risks of early social media use. In December, Meta organized a “Youth Safety and Well-Being” summit to develop principles for providing age-appropriate online experiences, taking into account advice from child developmental specialists, UN children’s rights principles, and global regulation. “I think everyone has a role to play,” said Nick Clegg, President of Global Affairs at Meta. “Social media companies have a responsibility; families, parents, governments, regulators – all of them have a part to play regarding this. It’s perfectly legitimate for regulators to take action in this space.”

Related Topics:facebook Instagram IT Tech

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LiveJasmin Completes Major Financial Systems Upgrade

LiveJasmin has completed a major software and hardware upgrade to its financial systems after several days of technical work that caused a temporary 1–2 day delay in payment processing.

According to company co-founder Karoly Papp, this was the first time in LiveJasmin’s 25 years of operation that the financial period closing had to be postponed.

The company chose to keep its website and services operational throughout the migration rather than taking the platform offline for one or two days. Although users experienced some minor disruptions, the technical team reportedly worked almost around the clock for nearly a week to resolve an unexpected issue and complete the transition.

The migration is now fully completed, and payment processing should return to its normal schedule.

LiveJasmin thanked its technical team for their dedication, as well as its partners and users for their patience and understanding during the upgrade.

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LALEXPO | United for Colombia: Let’s Help Earthquake Victims

At LALEXPO, we believe that our industry has both the power and the responsibility to come together when our country needs us the most.

Following the earthquake that has affected several regions of Colombia, including Cali, Pereira, Manizales, and Chocó, many families are facing extremely difficult circumstances, with material losses and urgent needs.

For this reason, we would like to extend a special invitation to our sponsors and partners: let us come together as a community and support those who have been affected.

Through LALEXPO and Fundación Liam, we will coordinate donations and support for affected communities. Every contribution, regardless of its size, can help provide food, essential supplies, emergency kits, and other resources to those who need our solidarity the most.

Today, we ask you to stand with us not as sponsors, but as allies of Colombia.

If your company would like to make a financial donation or contribute resources, products, or essential supplies, our team will be available to coordinate the contribution and help ensure that the support reaches those who need it most.

As a legally established nonprofit organization, Fundación Liam can provide official donation certificates upon request, which donors may use for applicable tax purposes.

Colombia needs us. And together, we can make a difference.

Thank you for being part of the LALEXPO community and, above all, for helping us demonstrate that when we come together, we can create a real and meaningful impact.

With solidarity,

LALEXPO Team

In partnership with Fundación Liam

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Stripchat Brings Back Amazon Wishlist Links

Stripchat has restored Amazon Wishlist links, allowing models to once again share their wishlists with fans and receive gifts through the platform.

The feature now includes an additional consent step focused on privacy. Before adding a wishlist link, models must confirm that they understand Amazon may disclose their delivery address to third parties, including gift buyers.

To add an Amazon Wishlist, models need to go to My Profile, paste the link into the Amazon Wishlist field, check the privacy notice box, and save the changes.

If the privacy notice is not accepted, the wishlist link will remain hidden. The update keeps Amazon Wishlist sharing available on Stripchat while giving models clearer control over the associated privacy risks.