Finance & Business

Halloween Spending Soars Despite Economic Challenges

Halloween in the United States is witnessing a surprising trend: record-high spending in the face of economic challenges. In 2023, spending on Halloween is expected to reach a historic $12.2 billion, surpassing the already impressive $10.6 billion spent in 2022, as reported by the National Retail Federation (NRF). This growth occurs despite the backdrop of rising inflation and looming economic uncertainties.

The breakdown of spending shows a notable increase in various categories:
$4.1 billion on costumes, up from $3.6 billion in 2022.
$3.9 billion on decorations.
$3.6 billion on candy, an increase from $3.1 billion the previous year.

Moreover, the average per-person spending is forecasted to rise to $108.24, exceeding the 2021 record of $102.74. This surge in expenditure highlights an interesting dynamic: while facing inflationary pressures, Americans are not shying away from celebrating Halloween in grandeur.

In 2023, the NRF survey revealed that 73% of respondents planned to partake in Halloween-related activities, a slight increase from 69% in 2022. This shift to more in-person festivities follows the COVID-19 pandemic, which had dampened the holiday spirit in previous years.

However, economic challenges are shaping consumers’ shopping habits. Reports from PowerReviews indicate that 73% of Americans are adjusting their Halloween shopping due to financial strains. Cost-saving measures include recycling costumes, buying cheaper candy, and shopping for sales and discounts. Nearly half of the consumers plan to start shopping before October, a strategy to spread out expenses over time.

Despite these cost-conscious approaches, some consumers are turning to credit card debt and Buy Now Pay Later (BNPL) options to finance their holiday expenses. This trend underscores the current financial landscape where people are struggling yet still willing to spend on holidays like Halloween.

To manage these expenses, consumers are advised to create a holiday budget and stick to it, shop for deals, and consider financial options like personal loans for debt consolidation. Retailers, recognizing the tightening budgets, are focusing on personalized promotions and in-store experiences to attract shoppers.

In conclusion, while the economic landscape presents challenges, the allure of Halloween remains strong in the U.S., with consumers eager to celebrate the spooky season, albeit with a more budget-conscious approach.

Finance & Business

BCAMS Magazine, the 29th issue

The independent livecam industry resource for news and tips & tricks for cam models and camsites.

April Energy: Fresh Faces, Fierce Vibes. As April rolls in, we feel the shift—longer days, brighter moods, and a wave of fresh energy that’s impossible to ignore. Spring isn’t just blooming outside—it’s blooming here, in our community, in our creativity, and in the incredible cam models who continue to redefine what it means to be bold, authentic, and unforgettable.

This month, we’re proud to spotlight a brand-new lineup of featured cam models who are lighting up the screen with charisma, confidence, and pure magnetic energy. They represent the power of this industry: diverse, dynamic, and always evolving. Whether they’re seasoned pros or fresh faces stepping into the spotlight, each brings something unique to the table—and we’re here for it.

April reminds us that reinvention is part of the magic. It’s a time to try new things, explore fresh angles, and lean into the unpredictable. Maybe that means a new theme, a different schedule, or just trusting your instincts a little more. Whatever it looks like, don’t be afraid to bloom big—this industry thrives on bold moves and beautiful risks.

To our featured stars and every creator out there making waves—thank you for inspiring us, surprising us, and keeping this space full of passion and possibility. Here’s to a month of fearless creativity and unforgettable shows.

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Thank you,
The BCAMS Magazine Team

Finance & Business

BCAMS Magazine, the 28th issue

The independent livecam industry resource for news and tips & tricks for cam models and camsites.

Blossoming into March: Fresh Energy, Fierce Creativity.
As winter melts away and March ushers in a new season, there’s a fresh pulse of energy in the air—and we feel it pulsing through the camming world like never before. This month is all about transformation: shaking off the old, stepping into the light, and letting your boldest, brightest self take center stage.

Spring reminds us that growth is powerful—and in this industry, growth doesn’t just mean bigger audiences or better gear. It’s about evolving your voice, strengthening your confidence, and leaning into your authenticity. Whether you’re trying something new on cam, building deeper bonds with your fans, or just learning to show up more unapologetically, you’re blossoming, and we see you.

At BCAMS Magazine, March is our call to celebrate fresh starts, fierce independence, and the undeniable creativity you bring to this space. You are trendsetters, storytellers, and powerhouses of connection. Every show, every post, and every moment you share is part of a bigger story—and it deserves to be seen.

So here’s to a month of blooming possibilities. May you take risks, own your spotlight, and remember your magic isn’t seasonal. It’s year-round.

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