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Halloween Spending Soars Despite Economic Challenges

Halloween in the United States is witnessing a surprising trend: record-high spending in the face of economic challenges. In 2023, spending on Halloween is expected to reach a historic $12.2 billion, surpassing the already impressive $10.6 billion spent in 2022, as reported by the National Retail Federation (NRF). This growth occurs despite the backdrop of rising inflation and looming economic uncertainties.

The breakdown of spending shows a notable increase in various categories:
$4.1 billion on costumes, up from $3.6 billion in 2022.
$3.9 billion on decorations.
$3.6 billion on candy, an increase from $3.1 billion the previous year.

Moreover, the average per-person spending is forecasted to rise to $108.24, exceeding the 2021 record of $102.74. This surge in expenditure highlights an interesting dynamic: while facing inflationary pressures, Americans are not shying away from celebrating Halloween in grandeur.

In 2023, the NRF survey revealed that 73% of respondents planned to partake in Halloween-related activities, a slight increase from 69% in 2022. This shift to more in-person festivities follows the COVID-19 pandemic, which had dampened the holiday spirit in previous years.

However, economic challenges are shaping consumers’ shopping habits. Reports from PowerReviews indicate that 73% of Americans are adjusting their Halloween shopping due to financial strains. Cost-saving measures include recycling costumes, buying cheaper candy, and shopping for sales and discounts. Nearly half of the consumers plan to start shopping before October, a strategy to spread out expenses over time.

Despite these cost-conscious approaches, some consumers are turning to credit card debt and Buy Now Pay Later (BNPL) options to finance their holiday expenses. This trend underscores the current financial landscape where people are struggling yet still willing to spend on holidays like Halloween.

To manage these expenses, consumers are advised to create a holiday budget and stick to it, shop for deals, and consider financial options like personal loans for debt consolidation. Retailers, recognizing the tightening budgets, are focusing on personalized promotions and in-store experiences to attract shoppers.

In conclusion, while the economic landscape presents challenges, the allure of Halloween remains strong in the U.S., with consumers eager to celebrate the spooky season, albeit with a more budget-conscious approach.

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