Finance & Business
Dropping the last veil on social media strategies
Since starting in 2010, 7 Veils has become an award winning company with an award winning team.
What makes 7 Veils unique is that they know the needs of adult entertainment, social marketing differ from the mainstream and create successful marketing strategies that work with adult entertainment to create deliverable results and long term success on the social networks. We were thrilled to chat with Alex Lecomte (Director of Sales & Marketing at 7 Veils) this month, who helped us to deepen our knowledge on social media marketing services for adult entertainment. Check out the whole interview!
Alex, can you tell us a bit about 7 Veils Media, especially for the new people in the adult industry?
7 Veils Media is the leading social media marketing services for the adult industry. We manage brands and performers’ social media accounts to generate traffic, increase brand awareness and take care of the possible customers’ questions or issues. Our services are a mix of social media engineering and community management. Our posts are based on a balance between sales and e-reputation. To perform, we use SEO techniques, digital marketing concepts, behaviorism theories and influencer marketing; but moreover, we use common sense which is something very valuable nowadays especially when it comes to social media dynamics.
What does it take to develop a successful social marketing campaign?
Everybody is looking for this secret-magical post that will become viral but it’s impossible to predict. Social media marketing is based on natural human behaviors and so it makes it, by essence, very unpredictable and ephemeral. It is important, yes, to monitor the followers’ growth, but people tend to focus on vanity numbers instead of key elements: not all the buyers are following the brands on social media platforms and vice-versa. Patience is also very important to succeed. It is a very slow process to gain someone’s trust: it requires time and consistency. This is why, in my opinion, to build a successful campaign on social media platforms, you need: time, consistent content elements (pictures, messages, videos…) and a coherent strategy.
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This October, we dive deep into the dynamic shifts impacting modern life, from consumer behavior and self-expression to wellness and groundbreaking tech innovations. Halloween highlights American spending trends, where festive traditions blend with retail habits, underscoring how cultural interests shape financial choices. The costs of influencer culture reveal a hidden toll, as aspiring creators often face debt and burnout—trading stability for the lure of online success.
Meanwhile, expressions of individuality and authenticity are challenging traditional standards in beauty and lifestyle. The rise of “ugly fashion” pushes back against conventional aesthetics and fast-fashion norms, celebrating bold originality. Simultaneously, journeys toward embracing diverse sexual identities showcase a growing societal embrace of self-discovery and the freedom to live without labels.
On the wellness front, personal and social challenges continue to intersect in complex ways. A Canadian study highlights the urgent need for addiction support in hospital care, especially for women at risk from infections linked to drug use. In an equally revealing look at cultural anxieties, the alt-right’s fixation on interracial pornography exposes unsettling fears about race and sexuality. These issues remind us of the intricate factors that influence both personal well-being and broader societal attitudes.
Finally, technology’s rapid evolution is reshaping user experiences in profound ways. Apple and Meta’s race for VR dominance promises to make virtual intimacy more immersive and accessible, signaling new horizons for sextech. Meanwhile, AgeAI—a cutting-edge age verification tool now approved in the UK—offers a glimpse into how artificial intelligence is improving retail interactions by automating age checks securely. These advancements demonstrate how tech continues to transform interactions across every corner of our lives.
As we explore these topics, we’re reminded that today’s choices in finance, self-expression, wellness, and technology are more interconnected than ever, collectively shaping the future of modern living. Enjoy the issue!
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Welcome to June issue, where we explore the transformative impact of technology and cultural shifts across various industries. This edition features four captivating chapters that highlight significant developments in Tech & IT, Self-Care & Sexual Wellness, Finance & Business, and Beauty & Lifestyle.
In the Tech & IT section, we delve into the innovative ways Virtual Reality (VR) and Artificial Intelligence (AI) are reshaping industries. Cryos International is pioneering the use of VR in sperm donation to enhance donor experiences and improve sample quality. Meanwhile, a study using AI reveals key factors in problematic pornography use, providing valuable insights for prevention and treatment. These technological advancements underscore the profound impact of VR and AI in addressing complex issues and improving user experiences.
Our Self-Care & Sexual Wellness chapter pays tribute to historical and contemporary figures fighting for equality and protection of marginalized communities. We revisit Josephine Butler’s courageous campaign against invasive laws targeting women in the 19th century, highlighting her lasting impact on gender equality. Simultaneously, we spotlight the rising threats faced by LGBTQ+ librarians amid escalating book bans and physical attacks, emphasizing the ongoing struggle for safe and inclusive spaces.
In the Finance & Business section, we explore the burgeoning adult gaming industry and the launch of Go.Cam, an open-source age verification system. The adult games market, featuring insights from experts at Nutaku, Erolabs, Anduo Games, and Texic, is ripe with potential and creativity despite challenges like high production costs and demand. Go.Cam addresses concerns over minors’ exposure to sexual content by offering a secure, privacy-respecting age verification solution, setting a new standard in online safety.
Our Beauty & Lifestyle chapter examines the vibrant resurgence of Y2K fashion and delves into the often misunderstood world of foot fetishes. Y2K fashion is making a comeback, now with a focus on body inclusivity, challenging outdated beauty standards. Additionally, we explore the allure of foot fetishes, emphasizing the importance of consent and mutual enjoyment in sexual desires, helping to demystify this common preference.
Through these articles, we aim to provide a comprehensive understanding of how technology and cultural shifts are redefining various sectors. We hope these insights inspire a deeper appreciation for innovation, inclusivity, and the ever-evolving landscape of human expression.
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