Platform’s headline sponsorship, creator-centric technology, and deepened UK investment recognized at London ceremony
LONDON (U.K.) — 27 June 2025 — CAM4, a global live-streaming platform for adult creators, proudly announces it has been crowned “Cam Site of the Year” for the second consecutive year at the SNAP Awards 2025. The gala, hosted on 19 June at The Steelyard in London, gathered leading figures from across the adult-entertainment landscape to celebrate excellence in creativity, technology, and community impact.
“This award isn’t just about CAM4 as a company — it’s about the people behind every broadcast,” said Mark Hassell, UK Regional Manager at CAM4. “Our community shows up, supports one another, and creates a space that’s truly unique. This win belongs to all of them.”
Spotlighting Industry Talent
As a headline sponsor, CAM4 underscored its commitment to elevating creators by supporting three marquee categories:
Female Content Creator of 2025 – Mamaplugs
Female Performer of 2025 – Miss Yasmina Khan
Webcam Performer/Broadcaster of 2025 – Rosie Valentine
“Championing performer success is core to our mission,” Hassell added. “We congratulate each winner and nominee for raising the bar on creativity and authenticity.”
Strengthening the UK Creator Ecosystem
Over the past two years CAM4 has doubled its UK footprint—expanding local support teams, rolling out region-specific marketing, and tailoring product updates to the needs of UK broadcasters. The result: a larger, more engaged audience and greater earning potential for performers.
Tech That Powers Creative Freedom
Behind every stream is tech built to elevate creators. From our new Activity Feed to seamless mobile streaming, we’re constantly optimizing the platform to deliver more control, smarter earning tools, and deeper fan engagement.
We’re not just adding features — we’re unlocking freedom for creators to thrive on their own terms.
Looking Ahead
Building on its back-to-back SNAP victories, CAM4 plans to:
Broaden its European presence with localized initiatives
Introduce advanced revenue and discovery tools for broadcasters
Host a series of community events to deepen creator-viewer connections
“Winning for the second year is a milestone, not a finish line,” Hassell concluded. “We’re committed to pushing boundaries—technologically and culturally—to keep our CAMmunity thriving.”
About CAM4
Founded in 2007, CAM4 is a leading live-streaming platform that empowers adult content creators with innovative monetization tools, robust support, and a vibrant global audience. The company champions inclusivity, performer autonomy, and technological excellence, serving millions of users across many countries.
ImLive.com has launched the “Cinco de My-Oh-My-Oh Fiesta,” a high-energy themed event designed to boost engagement and interaction in live rooms.
The platform encourages Hosts to create a vibrant party atmosphere using bold colors, dynamic performances, and confident interaction to entertain Members.
The event runs from May 3 to May 5 (ET), with cash prizes of up to $150 available.
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CAM4 has launched the “#BDSMPARTY Themed Weekend,” running from May 1 to May 3, 2026, giving performers the chance to win up to 500 tokens.
The event encourages broadcasters to schedule shows during the contest period, tag their streams with #BDSMPARTY, and upload themed photos or videos under relevant niche categories.
Participants can further boost visibility by sharing their content on both their Activity Feed and social platforms using the same hashtag.
According to CAM4, the most creative shows and themed content will be rewarded, with staff selecting the best entries.
Global prizes include 500 tokens for the best male and female photos, along with additional rewards of 250 and 100 tokens. Regional prizes will also be awarded, with selected winners receiving 50 tokens each.
Cams.com: Cinco de Mayo Gift Fiesta Brings Exclusive Rewards
Cams.com has launched the “Cinco de Mayo Gift Fiesta,” a limited-time event focused on boosting engagement through exclusive virtual gifts and competitive rewards.
The promotion introduces 16 exclusive Fiesta Virtual Gifts, available only during the campaign, designed to stand out and enhance interaction between models and fans.
To qualify for prizes, participants must collect the full set of 16 gifts and achieve the highest member spend during the contest period.
Cams.com highlights the event as an opportunity for performers to increase visibility, energize their rooms, and climb the leaderboard through active participation.
The contest runs from April 27 at 12:01 a.m. to May 7 at 11:59 p.m. PST.
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