The pandemic situation has gotten all the world by surprise, and of course the Romanian live cam industry wasn’t an exception. From losing jobs to reshaping businesses, all to keep up with the problems it brought, which we are still dealing with even now.

This article is about the new challenges the Romanian live cam industry had to deal with, the changes that had to be made and how some businesses grew over this period and why in some cases they weren’t that successful.
We spoke with over 130 studios, and here’s what we found:
Nothing was easy at all! Because of the new changes in local Romanian tax policies, a part of the studios moved their headquarters to foreign countries for better tax fees.

Even though the cam sites weren’t that supportive, the Romanian studios still did not lose profit during the challenging 2020. And this was thanks to their entire time dedication for the good functioning of their business and their devotion to their studio, but most important to their team. They invested more in advertising, they hired more models and tried to improve their business tactics.

More than 50% of them claimed that their earnings grew at least 50% from the beginning of the pandemia and until now. How did they do it? What was the key to their success? Or, which do you think it was the cause of their failure?

30% of them said that they had to readapt their entire concept to a brand new one. For example, from the image where the model was in her room, with her glamorous look, to the idea of the model being at her office. Others had to divide a huge studio location into a few small ones, or they even had to make their studio a virtual one. And some of them even changed from single models to couples.
But all of these seemed to work, and you would be amazed how good it did.
All of these measures seemed to work amazingly well, and you would be surprised how fast the results came in.

The other part of the studio owners said that they had to invest more of their savings in their studio so the business could keep up with the lack of earnings. They had to find new ideas, new strategies so the business could go on, they couldn’t even hope for increasing their profits, they just hoped that their studio would be able to stay on the market.

As for the rest of the studios, the pandemia hasn’t brought too many good things at all. Indeed, the request for work was bigger, which was like a dream, but still the targeted market of models wasn’t there anymore, and we are talking about the students here, as the universities closed.

So, was the beginning of 2021 more challenging than the beginning of 2020?

The answer is YES! But even though things happen as they did throughout the world, the Romanian live cam industry grew more and more month by month. If the Romanian live cam industry was considered to be one of the top in the market worldwide, now it got even more prosperous as new studios came along in this field. There were few questions we’ve asked the studio owners: What was the most challenging thing for you this year?

What would you like to be changed in the relationship between you and your cam sites?

Do you have plans in the future to invest in the long term or short term?

When we asked what was the most challenging for them as studios this year, the answers varied.
30% of the studios we talked to, said that the most challenging for them was to motivate the models to go online when the things didn’t really go as they planned, with the change of rules that came from the cam sites. The models struggled to keep their vibe up when it came about the hours spent in front of the camera, and the lower earnings they had. Then some of the models feared the restrictions that the pandemic brought, but then everything was solved with the traveling declarations.
50% of the studios said that the most challenging for them was to find a way they could readapt their business, to find a new concept and make it work. And they did make it work, just for this beginning of the year their profits grew higher with 50-60%.
10% of them said that the most challenging for them was to keep the same standards even if their earnings weren’t really as they would have liked them to be, the rate of their profits going down with almost 30%, everything was so unstable for them, and the last 10% of them said that the most challenging for them was to find models.

To our second question (what would they like to be changed in the relationship between them and their cam sites), 30% of the studios said that they would like everything to be equal, even if some studios are smaller or some are bigger.

40% said that they would like the communication between the cam sites and them to be improved, it seems that they can reach really hard to them when they have a query.
15% said they would like the cam sites to be more understanding of their needs, plus they would love lower standards from the cam sites.
The last 15% said they would love to have a better collaboration with the cam sites.

About their future plans, even if it’s short term or long term, 70% of the studios would invest more on advertising or on training their coaches and their models.
10% would like to try something new as porn vr, plus they would like to increase the awareness of their studios.
20% would invest in the environment where they work, they would like to change the age limit for the models and would like to give the same quality in the future as they gave until now.

These being said, the pandemia was and still is unmerciful, and even if they had to bring money from home, or they had good profits, the Romanian live cam studios had to work harder and harder during this last challenging year.
On a more optimistic note, now that the world seems to get back to normal slowly we can’t wait for all of us to get back together and attend the events we all really love. Read more articles here