Connect with us

Finance & Business

Paxum, the trusted payment service for the adult industry!

Paxum is an industry leader, and has been successfully
offering a secure instant payment platform since 2007 to hundreds of thousands of clients that actively use its service.
The award-winning payment company provides a cost-effective, user-friendly interface fortified with stringent security measures and multiple ways for clients to access their account funds, including an optional prepaid credit card. Paxum account users can easily send and receive money instantly all over the world.

For our very first issue, we had the pleasure of
interviewing Paxum’s CEO, Octav Moise, and here are some business insights:

What was the most challenging thing for you this year?
2020 was a difficult year for most businesses out there. We’ve all had to deal in some way, both professionally and personally, with the unexpected challenges created by the global COVID-19 pandemic. As a business with more than 250 employees in multiple offices around the world, Paxum has been able to make some internal changes in order to create a new ecosystem that allows our employees to work remotely for their safety, while also continuously providing the secure and comprehensive support and service that Paxum customers know they can depend on to easily access their hard-earned money.
While there was no way at all to predict how 2020 would turn out, Paxum’s previous decade plus long effort of building a secure, elegant, user-friendly payment platform; of forging strong long-term client relations; and establishing robust connections with multiple payment processors to deliver payment satisfaction to our customers, has helped us to navigate, handle and adapt to the challenges presented by the global pandemic seamlessly, with zero effect on the functionality of our worldwide payment services.

What would you like to be changed in the relationship between you and your cam sites?
For many years Paxum has been working with the majority of reputable cam sites in the industry. Cam platforms, cam studios, and cam performers have always been welcomed to our service. In the past year, as a result of the global pandemic, we have reached out to our customers more frequently and they continue to be confident in the knowledge that their funds are safe and available 24/7 through our system.
Our friendly, professional, and well-trained customer support team has been working around the clock to provide clients with assistance, so they can use the Paxum payment platform to its full potential. With more than ten years of industry service in our history; Paxum’s relationships with Cam platforms, studios, and performers have been built and reinforced through consistency, security, and trust. We’re very happy to be considered the #1 trusted payment service for the adult industry!

Do you have plans to invest on long term or short term in the future?
As a safe and secure payment platform, it is crucial that we continue to invest in systems that keep our customers’ money and information secure. We understand how important it is to protect our clients against cybercrime. In the previous decade of our business, we have invested a lot of time and money into advanced security measures and systems that are meant to block fraud attempts. We are happy to report that these implementations and procedures are working very well. In terms of our future, we will continue to invest in systems that keep our customers’ funds and private information secure, protected, and confidential.

In how many countries is your business expanded?
Paxums customer base has always been fully global as we provide service to practically every single country in the world, with only some exceptions such as countries like Iran, Iraq, Libya etc. that have active Global Sanctions against them.
Our customer base has grown substantially since our 2007 launch, and we now serve over half a million customers; facilitating cross-border payments and local bank transfers in more than 20 different currencies.
We’re proud and happy to be considered the #1 trusted payment service for the adult industry!

Are there any particularities between your Romanian and other worldwide users?
One notable change that we’ve observed in the last year, in our platform statistics, is that Romanian users are now choosing to use their credit cards more often to pay for goods and services directly through POS purchases, rather than withdraw cash from the ATM. We believe this shift in preference is most likely a direct result of Covid restrictions imposed by the Romanian Government, however we believe that cash will become King again after we’ve collectively made it through the pandemic.
In terms of behavior and customer service needs, Romanian users of our platform are very similar to users located in any other country of the world. Romanian clients use our platform to receive payments; send transfers to others; and to withdraw funds through the various available options. Since Romanian is also the native language of many of our customer support representatives, our Romanian users benefit from being able to access support in their own language if preferred.

Which is the country with the most Paxum users?
We have seen significant steady growth of customers registering from many countries over the last few years, with Colombia currently leading the way, followed very closely by Romania. The global pandemic has also had an impact on the number of people working from home, working for themselves, and working in the adult industry. As a result of that growth, we see more and more people choosing Paxum because we offer a secure, trusted and easy way to get paid internationally, particularly for those with multiple streams of revenue.

From a financial point of view, how do you see the live cam industry in Romania?
The live cam industry in Romania has exploded in growth over the last five years. Every year, the number of Romanian live cam performers and studios registering for Paxum services grows; and the average amount received per payment has also increased!
This continued growth month after month, in both number of performers getting paid and the amount they’re getting paid, is a strong indicator that the live cam industry in Romania is soaring and so are the profits!

If you were to make a forecast, will there be more Paxum users from the live cam segment in 2021 than in the previous years?
In our platform’s statistics, we have already seen an increase in users coming from the live cam industry sector, especially since the beginning of the pandemic. We expect those numbers to keep growing throughout the year as the adult industry is also welcoming new performers, studios and even more live cam platforms.
Over the last few years, people working in the adult entertainment industry have witnessed a rapidly decreasing number of payment companies that respect them and are willing to help them get paid for their honest work. Unlike those companies, Paxum has always been happy to welcome adult performers in our community. Our stance has never changed, and we will continue to offer our full support to the adult industry.

How was the 1st half of 2021?
The beginning of 2021 was actually great for Paxum. We’ve been steadily increasing our local bank transfer offerings; we added multiple language support and live chat to our website; and to top that off we won several prestigious awards like the Alternative Payment Services Company of the Year trophy at XBIZ Awards 2021, the Best Payout Service trophy at GFY Awards 2021 and the Best Payment Processor trophy at Live Cam Awards 2021! We are very honored and grateful for all the recognition we receive within the industry.
Unfortunately, while we see the adult industry sector exponentially growing year over year, we also see fewer than ever companies that fully support it! Paxum is wholly committed to this industry and we are doing our best to support it, even when one of our partners decides to opt out.
For example, we recently made an announcement that the issuing bank of the Paxum SEPA Mastercard decided that it no longer wanted to be associated with the adult industry! This unpleasant decision was completely unexpected, but thankfully we have been able to quickly minimize the inconvenience this situation created for our customers.
At the time of the announcement all Paxum SEPA Mastercard funds had been immediately frozen by the issuing bank, meaning that neither card-holders nor Paxum could access previously loaded funds. That situation was completely unacceptable to us, and so to minimize disruption to our clients the Paxum team decided to take the burden upon itself and we immediately reimbursed every single affected user with the amount remaining on their cards.
In addition to the instant refunds Paxum also made the decision to temporarily reduce the fee for EFT withdrawal (local bank transfer) from $5 USD to $2.50 USD per transaction for affected clients. This 50% discount will remain applicable for the entire period while the Paxum SEPA Mastercard is not active. Customers who previously used this card can still withdraw their funds via EFT/Wire, to an external credit card or to the UnionPay card, depending on their country of residence.

We already have a backup card in the works with a new issuer, and we anticipate a roll-out of new cards within the next few months. We are constantly looking for ways to show our support to this industry and it is important for models and performers to know that their work is valued as well.
On a positive note, we believe the second half of 2021 shows great promise as more countries begin to open up and the world dares to imagine a post-pandemic future. Paxum will continue to do what we do best by serving our clients global payment needs through our secure, trusted, user-friendly payment platform. Read more articles here

Finance & Business

BCAMS Magazine, third issue!

The independent livecam industry resource for news and tips & tricks for cam models and camsites.

Welcome to the second issue of BCAMS Magazine
The independent livecam industry resource for news and tips & tricks for cam models and camsites.

“BIG thank you to all those who read our magazine, we were astonished by the number of views! So thank you for your trust and support!”

We have to admit we are glad summer is over. Don’t get us wrong, we love the long weekends on the beach, tanning, the mojitos while reading the latest ”gossip” in the industry. However, we are of the opinion that all good things must come to an end, and we look forward to fall as the start of something new – the start of our November BCAMS Summit 6th edition , for example.

We have a lot of plans to look forward to, but till then, as the days are getting colder, we are here to warm you up with our 3rd issue super selection of top cam models around the world. You are going to fall for these hot and ardent ladies! Aaand this issue we put the spotlight on Stefano Jakub, our first cam male model feature! Get ready to be intrigued and mesmerized by these gorgeous performers!
Moving forward to business aspects, Alex Lecomte from 7Veils helped us to deepen our knowledge on social media marketing services for adult entertainment. Also you can read all about why sex toys sales went up during social distancing and which is the market trend in the following years.

As you might have noticed on our cover, we have an exclusive interview with Cams.com CEO – Jon Buckheit, to gain valuable insights into the cam company’s staying power and future plans.
Furthermore, we present to you the story behind one of the biggest studios in Russia, Flirt Studio.
While Carla Sez brings another controversial subject to our attention: gender specifics.

This issue we would like to introduce you also to the Cock Cam! That’s right, there’s now a gadget that fits around a man’s penis and records all the action! How about Sex Robots that have sensors to react to your touch? Intrigued?

All this and more awaits you in our third issue of BCAMS Magazine!
Make sure you keep updated on our latest news by following us on
Twitter and Facebook!

Read the full magazine here

 

Continue Reading

Finance & Business

Cams.com – a global operation fueled by potent marketing reach and strong affiliate programmes

With a strong recruitment and model management system, Cams.com helms an entire department focused on winning over models and studios around the world. The platform with its various interactive offerings connects users intimately with cam models, via services that include texting, calling and teledildonics. From the great minds behind AdultFriendFinder.com, came Streamray, one of the very first camming endeavors back in 1999. Utilizing the famed dating site’s traffic, Streamray eventually evolved into Cams.com, becoming a global operation fueled by potent marketing reach and strong affiliate relationships. To gain valuable insight into the cam company’s staying power and future plans, we had the pleasure to speak with Cams.com CEO – Jon Buckheit and here is what we found out:

Where do you see Cams.com in the next years (2-3 years)?
In the next few years and beyond, we will continue to give models the best camming platform in the business. We will also keep innovating new camming technology to bring our users the best experience possible. We have some big things in store, but you’ll have to wait and see.

Which was the most important thing that helped Cams.com to have this amazing success?
There’s no secret formula to build a great camming site, just a lot of good ideas, hard work, and most importantly, the best cam models in the business.
What was the most significant change that you did in the Cams.com system?
Our most significant change over the last few years has been the transition to Cams 2.0. We overhauled the entire site and continue to work long hours to make our new site the best it can be.

Who is the model that has the biggest experience and has been the longest on your platform? (you can mention her nickname or them.. if they are more)
We have many models who have been with the site for a decade or more. Several have been with us since the very beginning in 2001, and we’ve loved watching them succeed on our site for so many years. Read full article here

Continue Reading

Finance & Business

Dropping the last veil on social media strategies

Since starting in 2010, 7 Veils has become an award winning company with an award winning team.
What makes 7 Veils unique is that they know the needs of adult entertainment, social marketing differ from the mainstream and create successful marketing strategies that work with adult entertainment to create deliverable results and long term success on the social networks. We were thrilled to chat with Alex Lecomte (Director of Sales & Marketing at 7 Veils) this month, who helped us to deepen our knowledge on social media marketing services for adult entertainment. Check out the whole interview!

Alex, can you tell us a bit about 7 Veils Media, especially for the new people in the adult industry?
7 Veils Media is the leading social media marketing services for the adult industry. We manage brands and performers’ social media accounts to generate traffic, increase brand awareness and take care of the possible customers’ questions or issues. Our services are a mix of social media engineering and community management. Our posts are based on a balance between sales and e-reputation. To perform, we use SEO techniques, digital marketing concepts, behaviorism theories and influencer marketing; but moreover, we use common sense which is something very valuable nowadays especially when it comes to social media dynamics.

Photo: Alex Lecomte Director of Sales & Marketing at 7 Veils

What does it take to develop a successful social marketing campaign?
Everybody is looking for this secret-magical post that will become viral but it’s impossible to predict. Social media marketing is based on natural human behaviors and so it makes it, by essence, very unpredictable and ephemeral. It is important, yes, to monitor the followers’ growth, but people tend to focus on vanity numbers instead of key elements: not all the buyers are following the brands on social media platforms and vice-versa. Patience is also very important to succeed. It is a very slow process to gain someone’s trust: it requires time and consistency. This is why, in my opinion, to build a successful campaign on social media platforms, you need: time, consistent content elements (pictures, messages, videos…) and a coherent strategy.

Learn more about 7 veils

Read full article here

Continue Reading
Advertisement

Trending