Luxembourg/Los Angeles – December 17, 2024 Byborg Enterprises SA, a leading premium online entertainment company, has closed a strategic partnership with PLBY Group, the powerhouse behind the globally recognized brand Playboy and signed a definitive share purchase agreement that, subject to the approval of PLBY shareholders, will lead Byborg Enterprises SA up to a maximum of 29.99% shareholding in PLBY Inc.
The deal includes a long-term licensing agreement and an additional equity investment. Byborg will license Playboy’s digital IP and operate key assets, including Playboy Plus, Playboy TV, and the Playboy Club creator platform.
This partnership, valued at $300 million over an initial 15-year term, will fuse Playboy ‘s legacy with Byborg Enterprises SA’s cutting-edge technology and audience reach of 70 million daily visitors.
Starting in 2025, PLBY Group will appoint a Byborg-designated director to its board, along with an additional independent director.
Andras Somkuti, Managing Director of Byborg Enterprises SA, commented: “Playboy is one of the largest and most recognizable brands in the world. It has long been a leading lifestyle brand and the premium name in the NSFW space. By combining our advanced technology, innovative products, and management expertise with Playboy’s global recognition, we’re confident this partnership will be a game-changing success. We see tremendous potential to grow audiences, create new revenue streams, and develop innovative products that drive significant growth. Recognizing this potential, we’re also pleased to increase our equity stake in PLBY Group, reinforcing our commitment to this collaboration and its future.”
Ben Kohn, Chief Executive Officer of PLBY Group, added: “Partnering with Byborg Enterprises SA aligns the Playboy brand with a proven leader in premium online entertainment. Byborg brings a strong track record of expanding audiences, monetizing content, and leveraging cutting-edge technology to unlock new revenue streams. With Byborg’s 70 million daily visitors, I’m confident we’ll introduce the Playboy brand to broader and more diverse audiences than ever before. By licensing our brand and entrusting Byborg Enterprises SA to manage our adult legacy sites, linear TV channel, and Playboy Club creator platform, we can accelerate our shift to a more profitable, assetlight business model. Once this transition is complete by June 30, 2025, we’ll be able to focus on growing our licensing operations and investing in our brand’s future. This strategic move will allow us to cut significant costs, improve EBITDA, and achieve positive cash flow.”
About Byborg Enterprises SA Headquartered in Luxembourg, Byborg Enterprises SA is a privately held premium online entertainment company that is redefining the future of human interaction and reshaping digital relationships through innovative technology. Founded with a global mindset, the company aims to reach every corner of the world. With over 70 million daily visitors engaging with their streaming and technology products, Byborg Enterprises SA facilitates seamless interaction among people 24/7. More information is available at https://byborgenterprises.com
About PLBY Group, Inc. PLBY Group, Inc. is a global pleasure and leisure company connecting consumers with products, content, and experiences that help them lead more fulfilling lives. PLBY Group’s flagship consumer brand, Playboy, is one of the most recognizable brands in the world, driving billions of dollars in global consumer spending, with products and content available in approximately 180 countries. PLBY Group’s mission—to create a culture where all people can pursue pleasure—builds upon over 70 years of creating groundbreaking media and hospitality experiences and fighting for cultural progress rooted in the core values of equality, freedom of expression and the idea that pleasure is a fundamental human right. Learn more at https://plbygroup.com
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Last Spots + International Guests: This Is Lalexpo 2026
The Lalexpo experience keeps growing! A new edition is coming, packed with high-level content, international guests, exclusive spaces, and activities designed to take the industry to the next level.
Ideas Without a Script: Conversations That Make an Impact
Ideas Without a Script is a space designed for real, unfiltered conversations with the people who are transforming the industry. A place where experiences, insights, and stories become inspiration.
In this first edition, the special guest will be Yeferson Cossio, one of the most influential content creators in Latin America, with millions of followers and a massive digital reach. Beyond his success on social media, he has established himself as an entrepreneur, developing high-level projects and collaborations.
A close and relaxed space to hear his stories, insights, and perspectives.
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Special Guests: Global Talent at Lalexpo
This year, we will host some of the most influential names in the adult entertainment industry worldwide:
Johnny Sins – American actor, director, and content creator, recognized as one of the most popular male talents in the industry. With nearly two decades of experience and over 3,000 productions, he has been inducted into the AVN Hall of Fame and has become a global icon.
Lily Phillips – British actress and content creator who has gained notoriety through her presence on digital platforms and viral projects that have sparked global conversation.
Jason Luv – Actor, director, and producer from Houston, known for his versatility and strong global positioning. In 2026, he surpassed one billion views, reinforcing his impact on the industry.
Yusuf Gattouz – Algerian model known as Gattouz, who has quickly positioned himself among the most viewed male talents worldwide, with hundreds of millions of views.
Lalexpo Awards: Voting Is Now Open
The official Lalexpo Awards voting is now live.
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Diva Traffic: Traffic Services Shut Down on February 20, 2026
Everything is changing in the camming industry. As a clear example, after years of being known as a traffic company—especially for promotion within the adult cams space—2026 is the year the industry says goodbye to Diva Traffic!
Behind this exit is an announcement posted by the company under the headline “Important Service Update.” Diva Traffic stated that effective February 20, 2026, it will discontinue its operations, including all traffic purchase services. The platform also noted that all previously purchased tokens must be used to activate traffic boost campaigns by that date, and that as of today, token purchases and subscriptions are no longer available.
The shutdown closes the chapter on a brand that, for some, was a useful promotional tool—and for others, a recurring source of controversy. Over time, countless rumors circulated across studios and among models, with many in the community alleging the service relied heavily on bots, fake clicks, and non-human traffic rather than real users.
Whatever side of the debate people were on, the outcome is now the same: a familiar name in cam-focused traffic services is exiting the scene, and studios and creators will need to rethink and adjust their promotion strategies moving forward.
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