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Byborg Enterprises SA and PLBY Group closed strategicpartnership to drive innovation in Premium online entertainment

Luxembourg/Los Angeles – December 17, 2024
Byborg Enterprises SA, a leading premium online entertainment company, has closed a
strategic partnership with PLBY Group, the powerhouse behind the globally recognized
brand Playboy and signed a definitive share purchase agreement that, subject to the
approval of PLBY shareholders, will lead Byborg Enterprises SA up to a maximum of
29.99% shareholding in PLBY Inc.



The deal includes a long-term licensing agreement and an additional equity investment.
Byborg will license Playboy’s digital IP and operate key assets, including Playboy Plus,
Playboy TV, and the Playboy Club creator platform.

This partnership, valued at $300 million over an initial 15-year term, will fuse Playboy ‘s
legacy with Byborg Enterprises SA’s cutting-edge technology and audience reach of 70
million daily visitors.

Starting in 2025, PLBY Group will appoint a Byborg-designated director to its board, along
with an additional independent director.

Andras Somkuti, Managing Director of Byborg Enterprises SA, commented: “Playboy
is one of the largest and most recognizable brands in the world. It has long been a leading
lifestyle brand and the premium name in the NSFW space. By combining our advanced
technology, innovative products, and management expertise with Playboy’s global
recognition, we’re confident this partnership will be a game-changing success. We see
tremendous potential to grow audiences, create new revenue streams, and develop
innovative products that drive significant growth. Recognizing this potential, we’re also
pleased to increase our equity stake in PLBY Group, reinforcing our commitment to this
collaboration and its future.”

Ben Kohn, Chief Executive Officer of PLBY Group, added: “Partnering with Byborg
Enterprises SA aligns the Playboy brand with a proven leader in premium online
entertainment. Byborg brings a strong track record of expanding audiences, monetizing
content, and leveraging cutting-edge technology to unlock new revenue streams. With
Byborg’s 70 million daily visitors, I’m confident we’ll introduce the Playboy brand to
broader and more diverse audiences than ever before. By licensing our brand and
entrusting Byborg Enterprises SA to manage our adult legacy sites, linear TV channel, and
Playboy Club creator platform, we can accelerate our shift to a more profitable, assetlight business model. Once this transition is complete by June 30, 2025, we’ll be able to
focus on growing our licensing operations and investing in our brand’s future. This
strategic move will allow us to cut significant costs, improve EBITDA, and achieve positive
cash flow.”

About Byborg Enterprises SA
Headquartered in Luxembourg, Byborg Enterprises SA is a privately held premium online
entertainment company that is redefining the future of human interaction and reshaping
digital relationships through innovative technology. Founded with a global mindset, the
company aims to reach every corner of the world. With over 70 million daily visitors
engaging with their streaming and technology products, Byborg Enterprises SA facilitates
seamless interaction among people 24/7.
More information is available at https://byborgenterprises.com

About PLBY Group, Inc.
PLBY Group, Inc. is a global pleasure and leisure company connecting consumers with
products, content, and experiences that help them lead more fulfilling lives. PLBY
Group’s flagship consumer brand, Playboy, is one of the most recognizable brands in the
world, driving billions of dollars in global consumer spending, with products and content
available in approximately 180 countries. PLBY Group’s mission—to create a culture
where all people can pursue pleasure—builds upon over 70 years of creating
groundbreaking media and hospitality experiences and fighting for cultural progress
rooted in the core values of equality, freedom of expression and the idea that pleasure is
a fundamental human right.
Learn more at https://plbygroup.com

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Latest News

Election Stress and Online Habits: A Look at Pornhub’s 2024 Traffic Patterns

Election Day isn’t just about casting votes—it’s also a day where emotions run high, routines shift, and stress levels soar. Fascinating insights into these dynamics come from an unlikely source: Pornhub’s 2024 Election Day traffic data. By examining patterns in adult site traffic, we can explore potential links between collective emotional states, voter behavior, and the broader cultural context of a high-stakes election.


Morning Traffic Surge: A Pre-Voting Stress Relief?

On Election Day morning, Pornhub traffic spiked by up to 15%. This uptick could reflect a need for stress relief before facing the tension of voting and awaiting results. For many, visiting an adult site in the morning might serve as a way to mentally prepare for the day ahead, especially during a contentious election cycle like 2024.

This pre-election activity could hint at voters trying to balance their personal anxiety with a desire to engage in civic duty. It also raises questions about how people manage their emotions during pivotal national events.

Evening Drop: Total Focus on the Polls

The most striking trend occurred in the evening, when Pornhub traffic dropped by as much as 19%. This aligns with polling locations closing and election results starting to come in. Such a sharp decline suggests a collective shift in focus toward real-time election coverage.

This drop might also reflect heightened emotional investment among certain voter bases. For instance, Donald Trump’s 2024 campaign heavily relied on emotive rhetoric, energizing his supporters. If his base was particularly motivated and active, this could explain why they were glued to election results rather than seeking their usual online distractions.

Late-Night Spike: Processing the Results

By 3 a.m., as Trump’s victory became increasingly apparent, Pornhub traffic spiked again, reaching 11% above average. This late-night surge could indicate people returning to familiar routines after hours of intense focus. For some, it might have been an outlet to process emotions—whether relief, stress, or resignation.

This pattern also underscores how major events like elections can disrupt regular habits and create unique behavioral rhythms that ripple through society.

What These Patterns Suggest About Voter Behavior

While Pornhub traffic patterns cannot directly influence election outcomes, they provide a fascinating glimpse into the public’s emotional state during a highly charged day. The drop in traffic during critical voting and result-watching periods could imply a motivated electorate deeply engaged in the process.

For Trump’s supporters, who rallied around his campaign’s strong emotional messaging, this heightened focus might reflect their determination to see their candidate succeed. The traffic drop may suggest that the public prioritized participation and real-time engagement with the election over other distractions.

A Window Into Election Day Stress

This analysis highlights how societal stress and engagement manifest in surprising ways during pivotal moments. The intersection of digital behavior and civic activity opens a new lens to study public emotions, motivations, and collective focus during elections.

While countless factors contributed to Trump’s 2024 victory, from campaign strategies to voter turnout efforts, the Pornhub data offers a unique glimpse into how the nation processes high-stakes events. Whether through stress relief, intense focus, or late-night unwinding, these patterns paint a picture of an electorate emotionally invested in the outcome of a historic election.

Source: betanews.com

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Latest News

Kiiroo and Pineapple Support Launch Empower Hour Series

Kiiroo and Pineapple Support have joined forces to present the “Empower Hour” series, which is now available on the FeelHubX YouTube channel.


This bi-weekly series, hosted by Pineapple Support founder Leya Tanit, focuses on critical mental health and professional development topics tailored for adult creators. Themes include work-life balance, overcoming self-doubt, and handling online criticism.

“This initiative bridges the gap between awareness and action,” Tanit shared. “It provides actionable strategies that nurture a safer, healthier environment for creators.”

Kiiroo emphasized its upcoming FeelHubX platform, which is set to launch later this year. Built with cutting-edge haptic technology, FeelHubX promises an interactive and personalized digital intimacy experience for creators and their audiences.

“Empower Hour is about turning insight into action,” said FeelHubX Community Manager Kylie Marco. “We aim to equip creators with tools and knowledge to tackle real-world challenges, fostering growth and well-being.”

The series is streaming now on YouTube. For more details, visit Kiiroo.com or PineappleSupport.org.

Source Xbiz.com

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Events

Lalexpo 10th Edition: Get ready to experience the most unforgettable version

In 2025, we will celebrate the 10th edition of Lalexpo, marking a decade of growth, learning, and professionalization alongside the industry. For this celebration, we will feature top speakers, new offerings, artists, and much more.


The event will take place in Cali, the city that has hosted the most editions, at the Valle del Pacífico Event Center, one of the largest and most prominent venues in the region. Lalexpo will run from February 23 to 26, 2025.

You can now purchase your tickets at a presale price directly from our website: www.lalexpo.com.

Tickets:

Presale 1: $100,000 until November 30.

Presale 2: $200,000 until January 15.

Full price: $300,000 until the event.

We offer discounts for group ticket purchases. If you buy between 5 and 9 tickets, you will receive a 10% discount. For purchases of 10 to 20 tickets, the discount will be 15%. If you buy between 20 and 30 tickets, we offer a 20% discount, and for purchases of more than 30 tickets, you will enjoy a 30% discount.

Remember that we will also have our iconic parties. Being such a special celebration, we will feature world-class artists who will be a spectacular surprise for all our attendees.

Don’t miss this edition that promises to be spectacular.

For more information, contact us on WhatsApp: +57 316 7636500.

Stay tuned to our social media accounts, vivelalexpo and lal.expo on Instagram, for all the news and surprises we have in store!

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