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Byborg Enterprises SA and PLBY Group closed strategicpartnership to drive innovation in Premium online entertainment

Luxembourg/Los Angeles – December 17, 2024
Byborg Enterprises SA, a leading premium online entertainment company, has closed a
strategic partnership with PLBY Group, the powerhouse behind the globally recognized
brand Playboy and signed a definitive share purchase agreement that, subject to the
approval of PLBY shareholders, will lead Byborg Enterprises SA up to a maximum of
29.99% shareholding in PLBY Inc.



The deal includes a long-term licensing agreement and an additional equity investment.
Byborg will license Playboy’s digital IP and operate key assets, including Playboy Plus,
Playboy TV, and the Playboy Club creator platform.

This partnership, valued at $300 million over an initial 15-year term, will fuse Playboy ‘s
legacy with Byborg Enterprises SA’s cutting-edge technology and audience reach of 70
million daily visitors.

Starting in 2025, PLBY Group will appoint a Byborg-designated director to its board, along
with an additional independent director.

Andras Somkuti, Managing Director of Byborg Enterprises SA, commented: “Playboy
is one of the largest and most recognizable brands in the world. It has long been a leading
lifestyle brand and the premium name in the NSFW space. By combining our advanced
technology, innovative products, and management expertise with Playboy’s global
recognition, we’re confident this partnership will be a game-changing success. We see
tremendous potential to grow audiences, create new revenue streams, and develop
innovative products that drive significant growth. Recognizing this potential, we’re also
pleased to increase our equity stake in PLBY Group, reinforcing our commitment to this
collaboration and its future.”

Ben Kohn, Chief Executive Officer of PLBY Group, added: “Partnering with Byborg
Enterprises SA aligns the Playboy brand with a proven leader in premium online
entertainment. Byborg brings a strong track record of expanding audiences, monetizing
content, and leveraging cutting-edge technology to unlock new revenue streams. With
Byborg’s 70 million daily visitors, I’m confident we’ll introduce the Playboy brand to
broader and more diverse audiences than ever before. By licensing our brand and
entrusting Byborg Enterprises SA to manage our adult legacy sites, linear TV channel, and
Playboy Club creator platform, we can accelerate our shift to a more profitable, assetlight business model. Once this transition is complete by June 30, 2025, we’ll be able to
focus on growing our licensing operations and investing in our brand’s future. This
strategic move will allow us to cut significant costs, improve EBITDA, and achieve positive
cash flow.”

About Byborg Enterprises SA
Headquartered in Luxembourg, Byborg Enterprises SA is a privately held premium online
entertainment company that is redefining the future of human interaction and reshaping
digital relationships through innovative technology. Founded with a global mindset, the
company aims to reach every corner of the world. With over 70 million daily visitors
engaging with their streaming and technology products, Byborg Enterprises SA facilitates
seamless interaction among people 24/7.
More information is available at https://byborgenterprises.com

About PLBY Group, Inc.
PLBY Group, Inc. is a global pleasure and leisure company connecting consumers with
products, content, and experiences that help them lead more fulfilling lives. PLBY
Group’s flagship consumer brand, Playboy, is one of the most recognizable brands in the
world, driving billions of dollars in global consumer spending, with products and content
available in approximately 180 countries. PLBY Group’s mission—to create a culture
where all people can pursue pleasure—builds upon over 70 years of creating
groundbreaking media and hospitality experiences and fighting for cultural progress
rooted in the core values of equality, freedom of expression and the idea that pleasure is
a fundamental human right.
Learn more at https://plbygroup.com

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Kiiroo Unveils PleasureDrive: The Future of Interactive Pleasure Machines

Amsterdam, 20 February 2025 – Kiiroo, a global leader in interactive pleasure technology, is thrilled to announce the launch of PleasureDrive, a compact yet powerful automatic pleasure machine designed for solo and partnered play.


Born from a collaboration with HiSmith – the leaders in automatic pleasure machines – PleasureDrive features a 70W motor delivering up to 240 thrusts per minute, and combines cutting-edge innovation, smart connectivity, and customizable sensations for an unparalleled experience.

“With the PleasureDrive, we’re taking intimacy to the next level. This device is not just about power—it’s about control, versatility, and creating a deeply personal experience that adapts to every user’s needs, whether they’re enjoying solo play, playing on live-cam or connecting with partners from across the world,” said Toon Timmermans, CEO of Kiiroo. He continued, “This launch marks an exciting step forward for Kiiroo, and we’ can’t wait to see PleasureDrive empower our users around the world.”

Designed with premium stainless steel and aluminum, the PleasureDrive is compact, sturdy, and whisper-quiet (30–60 dB), ensuring discretion and stability during even the most intense sessions. The KlicLok® attachment system makes switching accessories effortless, while adjustable speed and thrust settings offer a fully tailored experience.

Using the FeelConnect App users can control the PleasureDrive remotely, which is perfect for long-distance couples.
As a webcam performer, sync with FeelPerformer or FeelHubX for an immersive tip-based cam experience.

PleasureDrive by Kiiroo is available for pre-order now for $549.00.
For more details, contact [email protected] or visit kiiroo.com

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Kiiroo’s Guide to a Sexy Valentine’s Day: Tips for Every Relationship Status

Valentine’s Day is fast approaching, and whether single, coupled up, or in a “situationship,” there’s no better excuse to turn up the heat. Kiiroo offers a fresh take on making this day more exciting, from indulgent gifts to playful experiences beyond the traditional dinner-and-roses routine.


1. The Gift of Pleasure

Valentine’s is the perfect time to indulge, whether treating yourself or a partner. Singles can explore self-love with luxury toys like the Keon + FeelStar combo, while couples can spice things up with wearable vibrators such as Spot, allowing for discreet and thrilling moments on date night. Those in undefined relationships can also embrace intimacy with a new ProWand—ideal for solo and partnered play.

2. A Party for One—or More

Who says Valentine’s has to be a quiet, intimate affair? Singles can embrace the holiday by hitting the town, meeting like-minded individuals, or even exploring the thrill of a spontaneous encounter. Meanwhile, couples and open-minded partners might consider adding an extra spark through swinger events or sex parties, where communication and consent are key.

For those preferring a high-energy environment, Spot by Kiiroo offers a hands-free, sound-responsive experience that syncs with the rhythm of a night out. Even at home, AI-generated music from Nova Luxx combined with interactive toys can set the perfect mood.

3. Pushing Boundaries and Exploring Fantasies

Valentine’s is an excellent time to explore new desires, whether solo or with a partner. G-spot vibrators like Pearl3 or the Lumen vibrating butt plug provide thrilling ways to experiment. Long-distance lovers can stay connected through Kiiroo’s interactive toys, allowing intimate play from anywhere in the world.

Couples can start small with a “yes-no-maybe” list to gauge mutual interests, while those feeling bold might explore public play or even invite a third party into their dynamic.

4. The Power of Words

Writing might not seem inherently sexy, but it’s an underrated way to build anticipation. Singles can craft steamy short stories, while couples can exchange handwritten love letters detailing their deepest desires. Even casual flings can benefit from a surprise note left unexpectedly.

Couples can create a “fantasy jar” for a playful twist, pulling random desires for a spicy surprise.

5. The Art of Edging

Enhancing pleasure through edging—delaying climax to intensify release—can be an exciting way to spend the holiday. ProWand and Titan by Kiiroo offer deep vibrations and interactive features that sync with adult content for an immersive experience. Couples can use edging to heighten anticipation and pleasure, whether together or from a distance with the Keon interactive masturbator.

6. Sexting and Digital Foreplay

Building excitement before Valentine’s festivities doesn’t have to be physical. Sexting can create a playful buildup through teasing messages between partners or engaging in flirty conversations via dating apps. Even casual connections can turn steamy with a well-placed “What would you do if I were there right now?”

7. Turning Up the Heat with Games

Games are a perfect way to blend fun and intimacy. Singles can engage in strip poker or interactive toy-based games, while couples might enjoy Twister with a sensual twist or steamy truth-or-dare challenges. Those looking to elevate their role-play fantasies can bring scenarios to life through creative outfits and immersive storytelling.

8. The Slow and Sensual Approach

For those who prefer a low-key yet intimate Valentine’s, relaxation can still be sexy. A candlelit bath, massage with scented oils, and slow, sensual touch can set the mood without elaborate plans. Whether single or partnered, this is a night to prioritize pleasure in every form.

Valentine’s Day is more than just a celebration of romance—it’s about embracing and exploring desires, whether alone or with a partner. Kiiroo’s innovative lineup of interactive toys ensures something for every situation, making February 14th a night to remember.

For more on Kiiroo’s latest products and tips, visit their r/kiiroo subreddit or explore their comparison table to see how they measure up against competitors.

kiiroo.com

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Go.Cam: Age Verification Solution for Adult Websites Complying with Arcom’s Regulations

As of January 11, 2025, adult websites accessible from French IP addresses must implement an age verification system to safeguard minors, as mandated by the Arcom (Autorité de régulation de la communication audiovisuelle et numérique). In response to this requirement, we would like to bring to your attention Go.Cam, a free and open-source age verification tool designed to assist adult websites in meeting these new regulations.


Go.Cam offers a simple and secure solution to age verification, utilizing three robust methods:

  1. Facial recognition technology via the user’s device, providing an efficient and user-friendly experience.
  2. Verification of identification documents such as national ID, passport, or driver’s license, ensuring the highest level of security.
  3. Credit card verification, adding an additional layer of protection against minors.
    What sets Go.Cam apart is its proven track record of securing certifications from prominent European authorities, including:
  4. KJM (Kommission für Jugendmedienschutz) in Germany, dedicated to safeguarding minors in the media.
  5. ACC Scheme (Age Check Certification Scheme) in the UK, an organization accredited by UKAS (United Kingdom Accreditation Service).

As an open-source solution licensed under the AGPL, Go.Cam is available at no charge on GitHub. This allows websites to host the tool directly, ensuring complete control over their data and maintaining their certifications.

For more information on integrating Go.Cam with your website, please don’t hesitate to reach out to [email protected].

Learn more about Go.Cam and how it can support your adult website’s compliance with Arcom’s regulations:

Thank you for considering Go.Cam as your trusted age verification solution.

www.go.cam

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