Luxembourg/Los Angeles – December 17, 2024 Byborg Enterprises SA, a leading premium online entertainment company, has closed a strategic partnership with PLBY Group, the powerhouse behind the globally recognized brand Playboy and signed a definitive share purchase agreement that, subject to the approval of PLBY shareholders, will lead Byborg Enterprises SA up to a maximum of 29.99% shareholding in PLBY Inc.
The deal includes a long-term licensing agreement and an additional equity investment. Byborg will license Playboy’s digital IP and operate key assets, including Playboy Plus, Playboy TV, and the Playboy Club creator platform.
This partnership, valued at $300 million over an initial 15-year term, will fuse Playboy ‘s legacy with Byborg Enterprises SA’s cutting-edge technology and audience reach of 70 million daily visitors.
Starting in 2025, PLBY Group will appoint a Byborg-designated director to its board, along with an additional independent director.
Andras Somkuti, Managing Director of Byborg Enterprises SA, commented: “Playboy is one of the largest and most recognizable brands in the world. It has long been a leading lifestyle brand and the premium name in the NSFW space. By combining our advanced technology, innovative products, and management expertise with Playboy’s global recognition, we’re confident this partnership will be a game-changing success. We see tremendous potential to grow audiences, create new revenue streams, and develop innovative products that drive significant growth. Recognizing this potential, we’re also pleased to increase our equity stake in PLBY Group, reinforcing our commitment to this collaboration and its future.”
Ben Kohn, Chief Executive Officer of PLBY Group, added: “Partnering with Byborg Enterprises SA aligns the Playboy brand with a proven leader in premium online entertainment. Byborg brings a strong track record of expanding audiences, monetizing content, and leveraging cutting-edge technology to unlock new revenue streams. With Byborg’s 70 million daily visitors, I’m confident we’ll introduce the Playboy brand to broader and more diverse audiences than ever before. By licensing our brand and entrusting Byborg Enterprises SA to manage our adult legacy sites, linear TV channel, and Playboy Club creator platform, we can accelerate our shift to a more profitable, assetlight business model. Once this transition is complete by June 30, 2025, we’ll be able to focus on growing our licensing operations and investing in our brand’s future. This strategic move will allow us to cut significant costs, improve EBITDA, and achieve positive cash flow.”
About Byborg Enterprises SA Headquartered in Luxembourg, Byborg Enterprises SA is a privately held premium online entertainment company that is redefining the future of human interaction and reshaping digital relationships through innovative technology. Founded with a global mindset, the company aims to reach every corner of the world. With over 70 million daily visitors engaging with their streaming and technology products, Byborg Enterprises SA facilitates seamless interaction among people 24/7. More information is available at https://byborgenterprises.com
About PLBY Group, Inc. PLBY Group, Inc. is a global pleasure and leisure company connecting consumers with products, content, and experiences that help them lead more fulfilling lives. PLBY Group’s flagship consumer brand, Playboy, is one of the most recognizable brands in the world, driving billions of dollars in global consumer spending, with products and content available in approximately 180 countries. PLBY Group’s mission—to create a culture where all people can pursue pleasure—builds upon over 70 years of creating groundbreaking media and hospitality experiences and fighting for cultural progress rooted in the core values of equality, freedom of expression and the idea that pleasure is a fundamental human right. Learn more at https://plbygroup.com
Pornhub, OnlyFans and Major Cams Platforms Confront Italy’s New Age-Check Rules
Italy has formally named 45 porn and porn-adjacent websites that must introduce stricter age verification from November 12, 2025, as the country becomes the latest to tighten access to adult content.
The Italian communications regulator AGCOM has published a list of services it classifies as providing pornographic material in Italy. The roster includes Aylo-owned platforms Pornhub, Redtube, and YouPorn, along with xHamster, camming site Chaturbate, and subscription giant OnlyFans, among others.
Under the new framework, all sites on the list will be required to verify that users connecting from Italy are 18 or older through certified third-party providers. These verification partners may include dedicated age-check services, banks, or mobile operators that already hold verified customer data. Crucially, the process is expected to be repeated each time a user visits one of the listed platforms, rather than operating as a one-time verification per site, as is the case in some other markets, such as the UK.
Italy’s legal basis for porn age verification came into force in May, but platforms were granted a grace period until November 12. Only now has the full list of affected services been disclosed, and it features many of the industry’s largest brands. The move comes as critics of age verification argue that strict regimes tend to push traffic away from the biggest, more heavily scrutinized platforms and toward smaller sites that may be less compliant or less transparent.
In the UK, where tougher age checks for porn access were introduced in July, Pornhub has claimed that traffic from the country fell by 77 percent after the new rules took effect. According to parent company Aylo, users are not abandoning adult content altogether but are instead gravitating toward platforms that have not yet implemented – or are not yet being forced to implement – comparable verification systems.
Subsequent traffic data has indicated that, as visits to major porn brands decreased, some smaller adult sites experienced a corresponding rise in UK user numbers. At the same time, the UK regulator Ofcom has opened investigations into a range of pornography services, including lesser-known sites it alleges are not complying with the updated rules.
In Italy, platforms that appear on AGCOM’s list and fail to adopt compliant age verification procedures by November 12 risk facing penalties of up to 250,000 euros (around 290,000 US dollars). Observers expect that the regulator will add more services to the list over time as enforcement develops and new sites are identified.
Italy is also one of five EU member states that have piloted an age verification application developed by the European Commission. The tool is intended to provide a privacy-preserving way to prove that a user is over 18, with potential future use in porn age verification systems across the bloc.
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Go.cam Strengthens Defenses Against Video-Based Spoofing
Video spoofing is increasingly undermining digital age verification, with fraudsters using pre-recorded clips to bypass security checks. As regulators demand stronger compliance, providers are stepping up their defenses.
Go.cam introduced new measures designed to identify and block spoofed attempts more effectively. The platform leverages: • Fraud detection mechanisms that spot manipulated videos. • AI-powered liveness verification to counter evolving tactics. • Continuous updates that maintain compliance with global standards.
“By staying ahead of spoofing threats, we’re not just protecting platforms, we are safeguarding the confidence of every user who relies on us,” says Marco Forastieri, Marketing Director of Go.cam.
About Go.cam Go.cam is a leader in secure age verification technology, empowering businesses with reliable, compliant, and user-friendly solutions. By combining cutting-edge AI with industry expertise, Go.cam delivers peace of mind to organizations and their users worldwide.
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