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Tumblr and why the porn-friendly era of the internet is over?

Matt Mullenweg, the chief executive of Tumblr parent company Automattic said that the “casually porn-friendly era of the early internet is currently impossible” as he looked to explain why Tumblr and other sites will never go back to freely available adult content.

After widespread and inaccurate speculation that Tumblr would lift its ban on adult content, Mullenweg posted a long explanation of why Tumblr will never go back to the old days. The internet has fundamentally change its stance on pornography, the head of Tumblr has said.

Tumblr was once known for lax attitudes towards pornography that helped make it one of the most popular sites on the internet. But in 2018, new owner Verizon banned such content, introducing restrictive rules that kept it off the platform.

Why is returning to that era impossible?
For now, it’s largely because of intermediaries that play a massive role in how people access the web. Payment processors have long been leery of adult content, and they’ve stepped up enforcement in recent years, in part because of concerns about child abuse and non-consensual pornography. Apple’s iOS App Store has been staunchly opposed to it since launch. And without those two pieces of infrastructure, running a for-profit site is incredibly difficult. “If Apple permanently banned Tumblr from the App Store, we’d probably have to shut the service down,” Mullenweg noted. Some non-profit sites that do allow things like explicit artwork have remained persistently web-only despite years of requests for apps.

Meanwhile, porn companies have their own stack of payment processing services, but they’re typically far more expensive — something that nearly got adult performers banned from the subscription platform OnlyFans last year.

The issue is compounded by new rules about age verification and anti-sex work laws like FOSTA-SESTA. Some of these laws are meant to combat unambiguously harmful phenomena like non-consensual pornography, but they also add substantial legal oversight.
Why can both Reddit and Twitter, fairly unusually for modern social networks, allow a lot of porn?
“Ask Apple, because I don’t know,” says Mullenweg. He speculates that Twitter and Reddit are both too big to ban, although Apple has forced moderation changes even for giant services like Facebook.

The overall upshot:
“If you wanted to start an adult social network in 2022, you’d need to be web-only on iOS and side-load on Android, take payment in crypto, have a way to convert crypto to fiat for business operations without being blocked, do a ton of work in age and identity verification and compliance so you don’t go to jail, protect all of that identity information so you don’t dox your users, and make a ton of money.”

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Another Scorching Summer: Stream Ideas to Grow Your Fanbase

Summer is all about sunshine, good vibes, and trying something new, and your broadcasts can capture that same energy. Whether you’re a brand-new live cam model or an experienced creator looking to refresh your content, the warmer months are the perfect time to experiment. A few seasonal updates can make your streams feel fresh, help grow your fanbase, and give loyal viewers another reason to keep coming back. 


Don’t Miss: National Orgasm Day on XloveCam,  July 31 2026 

Mark your calendar for something special. On Friday, July 31, XLoveCam is celebrating National Orgasm Day,  with a full 24-hour PANTY OFF event running from 00:00:01 to 23:59:59 (Amsterdam time). The watchword: REACH THE ORGASM. Sighs of pleasure, orgasmic screams, undulating naked bodies,  platform users love it, and this event is guaranteed to drive a surge in traffic. 

For this occasion, the DAILY TOP 5 becomes the SUPER DAILY TOP 5 with doubled prizes: 

  • 1st place: €400  
  • 2nd place: €200  
  • 3rd place: €150  
  • 4th place: €100  
  • 5th place: €100  


All models can participate, including those who have already won three times this month. Register now in your Model Manager. And mark August 28 for the next event, The Summer Pool Party. 

Brighten Up Your Streaming Space 

Your streaming environment is one of the first things fans notice. A simple summer refresh, tropical decor, bright cushions, colorful lighting, or fresh flowers,  can instantly change the mood of your broadcasts. Warm lighting creates that “golden hour” glow, while cheerful colors make your room feel welcoming and full of personality. Treat your streaming space as part of your personal brand. A creative, memorable background keeps viewers coming back long after the stream ends. 

Have Fun with Seasonal Themes 

People love content that feels current, and summer gives you endless inspiration. Try hosting a tropical getaway night, creating beach-inspired vibes, or running a vacation countdown week. Promote upcoming themes on your profile and social channels so viewers know what’s coming. Building anticipation is a simple but effective way to grow your fan-base and increase engagement, while showing potential fans that you’re an active, enthusiastic creator. 

Refresh Your Look and Stay Consistent 

Summer is the perfect excuse to add variety to your wardrobe, bright colors, playful prints, and lightweight fabrics can all create a fresh look without changing your personal style. Wear outfits that make you feel confident and match the atmosphere of your room. When your appearance, background, and personality work together, your broadcasts feel more polished and memorable. 

Consistency matters just as much as creativity. If your schedule changes over summer, let your viewers know in advance. Posting streaming times on your profile or social media makes it easy for fans to find you. Showing up reliably builds trust and keeps your audience engaged, even during vacation season. 

Get Your Fans Involved and Invest in Your Growth 

Make your audience feel like part of the experience. Ask viewers to vote on your next stream theme, chat about their dream summer destination, or suggest ideas for future broadcasts. The more involved they feel, the more likely they are to become loyal fans. 

Summer is also the perfect time to improve behind the scenes. Update your profile photos, rewrite your bio, or experiment with different camera angles. Treat your creator profile like a business,  regular small improvements strengthen your brand and support long-term growth. 

Make This Your Best Summer Yet 

From the National Orgasm Day event on July 31 to the Summer Pool Party on August 28, there are unmissable opportunities to boost your visibility and connect with new fans. At XLoveCam, you have the freedom to build your own brand, connect with a global audience, and create content that reflects your personality,  all on your own schedule. 

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Stripchat Brings Back Amazon Wishlist Links

Stripchat has restored Amazon Wishlist links, allowing models to once again share their wishlists with fans and receive gifts through the platform.


The feature now includes an additional consent step focused on privacy. Before adding a wishlist link, models must confirm that they understand Amazon may disclose their delivery address to third parties, including gift buyers.

To add an Amazon Wishlist, models need to go to My Profile, paste the link into the Amazon Wishlist field, check the privacy notice box, and save the changes.

If the privacy notice is not accepted, the wishlist link will remain hidden. The update keeps Amazon Wishlist sharing available on Stripchat while giving models clearer control over the associated privacy risks.

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Amateur.tv Launches American Party 2026

Amateur.tv is celebrating Independence Day with American Party 2026, a themed cam event running from July 2 to July 6.


The event invites models to bring a bold stars-and-stripes party atmosphere to their shows, with patriotic room decoration, high-energy performances and playful American-themed styling. From fireworks-inspired setups to Statue of Liberty confidence, the goal is to create a show that feels festive, fun and full of personality.

American Party 2026 is built around missions and levels. Each completed mission helps models climb higher in the event, unlocking new rewards along the way. The more levels they complete, the bigger the prizes become, with rewards ranging from interactive toys to Happy Hour-style perks.

At the top of the event, Amateur.tv will reward the Top 5 performers with $200 and exclusive avatar decorations. These limited decorations are unique to the event and will not return, giving the winners a special collectible status on the platform.

With its mix of themed shows, missions, level rewards and exclusive prizes, American Party 2026 gives Amateur.tv models a festive way to celebrate, entertain fans and earn extra rewards during the July holiday weekend.

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