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Tumblr and why the porn-friendly era of the internet is over?

Matt Mullenweg, the chief executive of Tumblr parent company Automattic said that the “casually porn-friendly era of the early internet is currently impossible” as he looked to explain why Tumblr and other sites will never go back to freely available adult content.

After widespread and inaccurate speculation that Tumblr would lift its ban on adult content, Mullenweg posted a long explanation of why Tumblr will never go back to the old days. The internet has fundamentally change its stance on pornography, the head of Tumblr has said.

Tumblr was once known for lax attitudes towards pornography that helped make it one of the most popular sites on the internet. But in 2018, new owner Verizon banned such content, introducing restrictive rules that kept it off the platform.

Why is returning to that era impossible?
For now, it’s largely because of intermediaries that play a massive role in how people access the web. Payment processors have long been leery of adult content, and they’ve stepped up enforcement in recent years, in part because of concerns about child abuse and non-consensual pornography. Apple’s iOS App Store has been staunchly opposed to it since launch. And without those two pieces of infrastructure, running a for-profit site is incredibly difficult. “If Apple permanently banned Tumblr from the App Store, we’d probably have to shut the service down,” Mullenweg noted. Some non-profit sites that do allow things like explicit artwork have remained persistently web-only despite years of requests for apps.

Meanwhile, porn companies have their own stack of payment processing services, but they’re typically far more expensive — something that nearly got adult performers banned from the subscription platform OnlyFans last year.

The issue is compounded by new rules about age verification and anti-sex work laws like FOSTA-SESTA. Some of these laws are meant to combat unambiguously harmful phenomena like non-consensual pornography, but they also add substantial legal oversight.
Why can both Reddit and Twitter, fairly unusually for modern social networks, allow a lot of porn?
“Ask Apple, because I don’t know,” says Mullenweg. He speculates that Twitter and Reddit are both too big to ban, although Apple has forced moderation changes even for giant services like Facebook.

The overall upshot:
“If you wanted to start an adult social network in 2022, you’d need to be web-only on iOS and side-load on Android, take payment in crypto, have a way to convert crypto to fiat for business operations without being blocked, do a ton of work in age and identity verification and compliance so you don’t go to jail, protect all of that identity information so you don’t dox your users, and make a ton of money.”

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Finance & Business

BCAMS Magazine, the 34th issue

The independent livecam industry resource for news and tips & tricks for cam models and camsites.

The season of reset is here. September always feels like a deep breath—new routines, clearer goals, and a burst of creative momentum. In camming, that energy is everything: the drive to refine your craft, level up your tech, and deepen the bond with your audience.


This month at BCAMS Magazine, we’re spotlighting creators who turn consistency into magic—models and studios who show up, experiment, and keep raising the bar. Expect candid insights on fan retention, smarter promo habits, and sustainable schedules that protect your energy while growing your earnings.

We’re also thrilled to introduce September’s Featured Cam Models, a lineup that celebrates range and originality—from powerhouse performers to rising talents with unmistakable presence. Their stories are a reminder that style, strategy, and heart can—and do—coexist.

As platforms evolve and trends shift, one thing doesn’t: your authenticity. Lean into what makes you different, invest in your setup with intention, and keep nurturing the community that supports you. Small, consistent upgrades—audio, lighting, scene flow—compound into big leaps.

Here’s to a month of clean slates, bold choices, and meaningful connections. Keep creating. Keep learning. Keep shining. With appreciation,

PDF Version

The BCAMS Magazine Team

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Go.cam Strengthens Defenses Against Video-Based Spoofing

Video spoofing is increasingly undermining digital age verification, with fraudsters using pre-recorded clips to bypass security checks. As regulators demand stronger compliance, providers are stepping up their defenses.


Go.cam introduced new measures designed to identify and block spoofed attempts more effectively. The platform leverages:
• Fraud detection mechanisms that spot manipulated videos.
• AI-powered liveness verification to counter evolving tactics.
• Continuous updates that maintain compliance with global standards.

“By staying ahead of spoofing threats, we’re not just protecting platforms, we are safeguarding the confidence of every user who relies on us,” says Marco Forastieri, Marketing Director of Go.cam.

About Go.cam
Go.cam is a leader in secure age verification technology, empowering businesses with reliable, compliant, and user-friendly solutions. By combining cutting-edge AI with industry expertise, Go.cam delivers peace of mind to organizations and their users worldwide.

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One line of code: The easiest way to integrate Go.cam 

At Go.cam, we’ve always believed that age verification shouldn’t just be accurate, private, and compliant, it should also be effortless to integrate. Today, we’re taking a big step forward in that mission: implementing Go.cam will soon require just one single line of code. 


Why This Matters 
Integrating age verification often meant downloading SDKs, navigating documentation, and sometimes custom integrations. Developers told us they loved the transparency of our open-source approach, but they wanted something even faster, a solution that can be live in minutes, not hours. 

Automatic Implementation 
Integration is now as easy as dropping a single JavaScript snippet into your site. Go.cam takes care of the rest automatically: 

· Blurs the website’s adult content 
· Camera access management 
· Real-time AI-powered facial age estimation 
· Instant verification results 

Partners will also be able to change the design so it fits their site’s colors and branding and manage the settings for each domain without editing the code again. 

For those who want even more control, a “controlled implementation” option is also available. This allows you to manually adjust settings and trigger custom actions, without downloading anything or running code on your own servers everything runs securely in the browser. 

Compliance Without the Complexity 
By removing complexity, we’re making privacy-first and AI-powered age verification accessible to everyone — from startups to global platforms. This one-line integration isn’t just a technical update; it’s our way of keeping Go.cam as the easiest, fastest, and most reliable solution on the market. 

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