Famous condom company Durex is all set to enter the metaverse and join the non-fungible token (NFT) space.
Mike Kondoudis, a licensed trademark attorney at the United States Patent and Trademark Office (USPTO), tweeted on July 29, 2022, that the proprietor of Durex has filed a trademark application combining NFTs and cryptocurrencies.
Durex has not yet provided any specific details as to when or how it will make its first foray into the metaverse and NFT realms. However, the company’s patent application outlines aspects of cryptocurrency mining, virtual condoms, cryptocurrencies, NFTs, downloadable media files, and financial services with cryptocurrencies.
The sudden increase in trademark filings demonstrates how Web3’s future is rapidly expanding. Regardless of industry, the emergence of NFTs and the metaverse is appealing to everyone.
In recent weeks and months, there has been a rise in the level of interest shown in the metaverse by businesses of a medium and big scale. More than 3,300 patents associated with the metaverse have been registered with the USPTO by brands from around the world as of this point in 2022.
NIKE, Stella Artois, Gucci, and Louis Vuitton are some of the most well-known firms in the world, and all of them have taken active measures toward expanding their presence in the metaverse
The XFL, a minor professional football league in the United States, has submitted a trademark application for the word “XFL,” signaling that it has aspirations to enter the metaverse and the realm of non-fungible tokens. This news comes after the XFL filed the application for the name “XFL” (NFTs).
The company wants to include an NFT marketplace, virtual goods, and experiences in its future plans, according to its trademark application. The company will offer these.
The metaverse is still in the concept stage. While many big players in the tech industry are trying to define the metaverse and build a foundation, skeptics caution that there’s no clear way to determine in which direction the metaverse will develop.
According to Verified Market Research, the Metaverse market size was USD 27.21 billion in 2020, and is projected to reach $824.53 billion by 2030. It is no surprise that businesses are scrambling to expand their market potential in the digital world.
Pornhub, OnlyFans and Major Cams Platforms Confront Italy’s New Age-Check Rules
Italy has formally named 45 porn and porn-adjacent websites that must introduce stricter age verification from November 12, 2025, as the country becomes the latest to tighten access to adult content.
The Italian communications regulator AGCOM has published a list of services it classifies as providing pornographic material in Italy. The roster includes Aylo-owned platforms Pornhub, Redtube, and YouPorn, along with xHamster, camming site Chaturbate, and subscription giant OnlyFans, among others.
Under the new framework, all sites on the list will be required to verify that users connecting from Italy are 18 or older through certified third-party providers. These verification partners may include dedicated age-check services, banks, or mobile operators that already hold verified customer data. Crucially, the process is expected to be repeated each time a user visits one of the listed platforms, rather than operating as a one-time verification per site, as is the case in some other markets, such as the UK.
Italy’s legal basis for porn age verification came into force in May, but platforms were granted a grace period until November 12. Only now has the full list of affected services been disclosed, and it features many of the industry’s largest brands. The move comes as critics of age verification argue that strict regimes tend to push traffic away from the biggest, more heavily scrutinized platforms and toward smaller sites that may be less compliant or less transparent.
In the UK, where tougher age checks for porn access were introduced in July, Pornhub has claimed that traffic from the country fell by 77 percent after the new rules took effect. According to parent company Aylo, users are not abandoning adult content altogether but are instead gravitating toward platforms that have not yet implemented – or are not yet being forced to implement – comparable verification systems.
Subsequent traffic data has indicated that, as visits to major porn brands decreased, some smaller adult sites experienced a corresponding rise in UK user numbers. At the same time, the UK regulator Ofcom has opened investigations into a range of pornography services, including lesser-known sites it alleges are not complying with the updated rules.
In Italy, platforms that appear on AGCOM’s list and fail to adopt compliant age verification procedures by November 12 risk facing penalties of up to 250,000 euros (around 290,000 US dollars). Observers expect that the regulator will add more services to the list over time as enforcement develops and new sites are identified.
Italy is also one of five EU member states that have piloted an age verification application developed by the European Commission. The tool is intended to provide a privacy-preserving way to prove that a user is over 18, with potential future use in porn age verification systems across the bloc.
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Go.cam Strengthens Defenses Against Video-Based Spoofing
Video spoofing is increasingly undermining digital age verification, with fraudsters using pre-recorded clips to bypass security checks. As regulators demand stronger compliance, providers are stepping up their defenses.
Go.cam introduced new measures designed to identify and block spoofed attempts more effectively. The platform leverages: • Fraud detection mechanisms that spot manipulated videos. • AI-powered liveness verification to counter evolving tactics. • Continuous updates that maintain compliance with global standards.
“By staying ahead of spoofing threats, we’re not just protecting platforms, we are safeguarding the confidence of every user who relies on us,” says Marco Forastieri, Marketing Director of Go.cam.
About Go.cam Go.cam is a leader in secure age verification technology, empowering businesses with reliable, compliant, and user-friendly solutions. By combining cutting-edge AI with industry expertise, Go.cam delivers peace of mind to organizations and their users worldwide.
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