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CAM4 Secures Back-to-Back “Cam Site of the Year” Title at the 2025 SNAP Awards

Platform’s headline sponsorship, creator-centric technology, and deepened UK investment recognized at London ceremony


LONDON (U.K.) — 27 June 2025 — CAM4, a global live-streaming platform for adult creators, proudly announces it has been crowned “Cam Site of the Year” for the second consecutive year at the SNAP Awards 2025. The gala, hosted on 19 June at The Steelyard in London, gathered leading figures from across the adult-entertainment landscape to celebrate excellence in creativity, technology, and community impact.

“This award isn’t just about CAM4 as a company — it’s about the people behind every broadcast,” said Mark Hassell, UK Regional Manager at CAM4. “Our community shows up, supports one another, and creates a space that’s truly unique. This win belongs to all of them.”

Spotlighting Industry Talent

As a headline sponsor, CAM4 underscored its commitment to elevating creators by supporting three marquee categories:

  • Female Content Creator of 2025 – Mamaplugs
  • Female Performer of 2025 – Miss Yasmina Khan
  • Webcam Performer/Broadcaster of 2025 – Rosie Valentine

“Championing performer success is core to our mission,” Hassell added. “We congratulate each winner and nominee for raising the bar on creativity and authenticity.”

Strengthening the UK Creator Ecosystem

Over the past two years CAM4 has doubled its UK footprint—expanding local support teams, rolling out region-specific marketing, and tailoring product updates to the needs of UK broadcasters. The result: a larger, more engaged audience and greater earning potential for performers.

Tech That Powers Creative Freedom

Behind every stream is tech built to elevate creators. From our new Activity Feed to seamless mobile streaming, we’re constantly optimizing the platform to deliver more control, smarter earning tools, and deeper fan engagement.

We’re not just adding features — we’re unlocking freedom for creators to thrive on their own terms.

Looking Ahead

Building on its back-to-back SNAP victories, CAM4 plans to:

  • Broaden its European presence with localized initiatives
  • Introduce advanced revenue and discovery tools for broadcasters
  • Host a series of community events to deepen creator-viewer connections

“Winning for the second year is a milestone, not a finish line,” Hassell concluded. “We’re committed to pushing boundaries—technologically and culturally—to keep our CAMmunity thriving.”



About CAM4


Founded in 2007, CAM4 is a leading live-streaming platform that empowers adult content creators with innovative monetization tools, robust support, and a vibrant global audience. The company champions inclusivity, performer autonomy, and technological excellence, serving millions of users across many countries.


Media Contact

Mark Hassell, UK Regional Manager
📧 [email protected]

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Stripchat Introduces Custom Tags for Broadcasts

What Custom Tags Do

Stripchat has introduced Custom Tags, giving broadcasters another way to describe an upcoming show’s theme, mood, or context.

Unlike preset categories, which focus on a show’s type and characteristics, Custom Tags let broadcasters describe a specific stream in their own words. Tags can be written in any language and are intended to help viewers find the type of experience they are seeking.

Custom Tags complement the platform’s existing categories rather than replace them. Existing category and activity names cannot be used as Custom Tags. If a planned tag matches a category or activity, the broadcaster must rephrase it with more specific wording.

Tag Limits and Examples

Broadcasters can add up to seven Custom Tags to a show. Each tag can contain no more than 25 characters.

The tags may describe what makes a particular broadcast different, including a special occasion or the broadcaster’s current mood. Stripchat listed “birthday” and “horny” as examples. Creative and varied tags may make a stream easier for interested viewers to notice.

Broadcasters may create their own tags or choose from existing suggestions. Tags can also be updated or removed before the broadcast begins.

How to Add Custom Tags

  • 1. Prepare the stream and click “Start Show.”
  • 2. In the pop-up window, find the dedicated Custom Tags field and enter the desired tags.
  • 3. Create original tags or select tags from the suggestions shown by the platform.
  • 4. Review the tags and click “Go Live” to begin the broadcast.

Broadcasters should use the field to add details that are not already covered by categories or activities. The feature is designed to provide more context for each stream and improve discovery without duplicating the platform’s existing classification system.

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BongaCams Adds Halloween Gifts and Festive Profile Tag

Halloween Gifts

BongaCams has introduced a collection of 20 Halloween-themed gifts for models and studios. The limited collection will be available only until November 1.

When a member sends one of these gifts, its value is immediately credited to the recipient in Tokens. Although the collection is temporary, Halloween gifts received during the event will remain displayed on the model’s profile permanently.

Halloween Profile Tag

A new 🎃 Halloween tag is also available for models who create and maintain a themed setting. Models can add the tag through the “Tags” tab on the platform.

The tag is intended for profiles featuring a Halloween atmosphere or themed presentation, including an appropriate setting and look. Eligibility depends on the themed setting being maintained while the tag is in use.

BongaCams’ support team reserves the right to add the Halloween tag to a model’s profile or remove it. Models using the tag should therefore continue meeting the platform’s Halloween-setting condition.

Both additions are part of the platform’s seasonal Halloween event. The gift collection has a stated end date of November 1, while no separate end date was provided for the festive profile tag.

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New Chat Settings Add Default Ban and Silence Durations

New moderation duration controls

Room operators now have more control over how long users remain banned or silenced. Updated chat settings allow separate default durations to be selected for bans and silences.

Choose your default ban and silence length — CB Creator Community

The available duration options are:

  • 1 hour
  • 6 hours
  • 24 hours
  • 1 week
  • 1 month
  • Permanent

Once selected, the default duration applies whenever the room operator bans or silences a user. This removes the need to choose a length during a stream or adjust the action later.

Reporting and moderation in one step

The update also adds two options to the message reporting process: “Report and silence” and “Report and ban.” These buttons let a room operator report a message and take a moderation action in one step.

The ban or silence uses the default duration previously selected in chat settings. When a room operator clicks a username in chat, the ban option also displays the chosen default length.

How to change the defaults

To set the durations, open chat settings and scroll to “View/Edit Bans and Silences.” The default ban and silence length dropdown menus are located in that section.

A preferred duration can be selected separately for each action. Changes take effect immediately.

Reason for the update

The settings were changed in response to user feedback. In particular, users reported that a one-month ban was not appropriate in every situation and also shared suggestions about the reporting process.

The revised controls give room operators more flexibility to match bans and silences to their own moderation rules while reducing the number of steps required to report and restrict a user.

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