Etsy, the popular e-commerce platform, will no longer allow the sale of adult toys and sexual accessories. The company announced this policy change in a recent memo, sparking frustration and anger among its loyal vendors. Starting July 29, Etsy will remove listings for sex toys such as dildos, vibrators, and similar products, as well as items depicting sexual acts, genitalia, or sexually charged slogans related to familial relationships like “daddy” or “mommy.”

Alice Wu, head of Etsy’s trust and safety team, stated the policy was updated to “keep our users safe.” However, vendors have criticized the decision as “lazy” and a “crushing disappointment.”

“The ban will essentially close the doors of many handmade makers in the adult toy realm like ourselves,” said Preston Stevenson, an Etsy vendor, in an interview with The Guardian. For small shops like his, which have invested significant time on Etsy, the 30 days’ notice is insufficient to transition to a new platform with similar traffic and exposure.

Stevenson and his partner Laura Norden, who have been selling handmade sex toys since 2018, expressed concern that their site traffic will not recover if they move to another platform. “Bans like this one further the idea that sexual health and pleasure are taboo or something to be ashamed of,” he added. “It has broader impacts on society as a whole.”

Alexandra Houston, founder of the UK-based fetish apparel platform Charmskool, criticized Etsy for catering to the mass market instead of remaining loyal to its users. “Etsy wants anything creative as long as it is beige and middle of the road. It doesn’t want anything risqué anymore,” Houston told The Guardian, noting an increase in former Etsy vendors migrating to Charmskool.

Simply Elegant Glass, another affected vendor, penned an open letter to Etsy on Twitter, condemning the company for its “lazy solution” under the guise of community safety. “Protecting children from adult content is a noble interest, and we agree it should be pursued. But that’s not what you’re doing here, is it?” the vendor wrote, arguing that a blanket ban is an easy fix for non-compliance issues Etsy created. “It’s a solution that targets buyer retention and appeases investors and advertisers.”

The transition to other platforms is complicated by many payment processors’ refusal to work with vendors advertising adult toys. Anna, founder of Simply Elegant Glass, told the BBC she feels “betrayed” by Etsy’s new policies. “As creators who have helped make Etsy what it is and remained loyal for years, we feel betrayed,” she said, advocating for explicit labeling of sexual products rather than an outright ban.

According to Anna, a large portion of their profits came from Etsy sales, and moving to a new e-commerce site would be like starting from scratch. Other vendors echoed her concerns, worried that new platforms may not generate enough income.

“It’s like having your house burnt down,” Houston said, reflecting on the difficulties of establishing a new business presence after relying on Etsy for years.

This decision by Etsy is not only a business challenge for vendors but also raises questions about societal views on sexual health and pleasure. Many see the ban as a step backward, reinforcing outdated taboos and stigmas.
This decision by Etsy is not only a business challenge for vendors but also raises questions about societal views on sexual health and pleasure. Many see the ban as a step backward, reinforcing outdated taboos and stigmas.

Source: BBC