The roses are gone and heart-shaped boxes of chocolate have been consumed, and while the greeting cards may have been replaced, that doesn’t mean that love nor the business of dating and matching are not still in full swing.
In fact, the dating industry is not only thriving but one of the biggest adopters in the latest technological innovations of our time. Market analysis into the online dating industry has taken off in the past five years, and it is about time we take a deeper dive into the technology behind modern love.
If you’ve ever been on a dating app, especially if you have a profile on one of the better-known ones, then there’s a good chance that you’re familiar with the process by now: You go to the app, scroll through dozens or even hundreds of profiles in order to find one that catches your eye. If you like what you see, you send them a message. Maybe they respond; maybe not. And if things go well, you meet in person and take it from there. That’s all fine and dandy, but does it really work?
Several of today’s most prominent trends in AI, from personalization to user privacy, have been quietly filtering into the online dating industry. And somewhere along the way, these dating apps have actually become the ones setting the standards for what success looks like when it comes to impactful AI-powered user experiences.
The bedrock of any successful AI initiative is the right data. By now, dating apps have discovered that matching people purely based on their geographic location, age or other superficial details won’t cut it. Instead, they need to get at the heart of the matter.
With thousands or millions of people on any given dating app, it’s imperative that users don’t waste their time swiping on people who they’d never be interested in. AI can help highlight potential matches who are both active on the app and have similar preferences and interests in the hopes that every pairing could result in a meaningful connection. For instance, Hinge has a “Most Compatible” feature, which analyzes a user’s preferences and sends recommendations of matches that it thinks will be a particularly good fit. Coffee Meets Bagel shares a selection of curated profiles for users to look at each day at noon via their “smart algorithm,” and DNA Romance takes it one step further by matching users with potential partners based on genetics.
The question of user safety has long loomed over online dating, so some apps are leveraging AI to address this. AI can help instantly improve user safety online, and stop harassment before it starts. Several apps have already rolled out safety features. For instance, Tinder’s “Are You Sure?” algorithm scans messages and compares them against text that’s been reported for inappropriate language in the past. Similarly, researchers have reportedly designed AI that analyzes dating profiles and pinpoints potential fakes.
Sometimes inspiration comes from unexpected places. Dating apps could, perhaps surprisingly, help establish a larger industry standard for things like AI-powered personalization, efficiency and safety—which could provide a better user experience every step of the way. Other companies can and should take note: Everything from ensuring curated and safe social feeds to recommending videos to view and clothing to buy rests on precisely the same principles dating apps use to help people find “the one.” And clearly it’s working! Millions of people put their trust in these apps every day. As they continue to rewrite the script on how to leverage AI to create excellent customer experiences, I think it’s time to start embracing the shift and swiping right on their strategy.
Pornhub, OnlyFans and Major Cams Platforms Confront Italy’s New Age-Check Rules
Italy has formally named 45 porn and porn-adjacent websites that must introduce stricter age verification from November 12, 2025, as the country becomes the latest to tighten access to adult content.
The Italian communications regulator AGCOM has published a list of services it classifies as providing pornographic material in Italy. The roster includes Aylo-owned platforms Pornhub, Redtube, and YouPorn, along with xHamster, camming site Chaturbate, and subscription giant OnlyFans, among others.
Under the new framework, all sites on the list will be required to verify that users connecting from Italy are 18 or older through certified third-party providers. These verification partners may include dedicated age-check services, banks, or mobile operators that already hold verified customer data. Crucially, the process is expected to be repeated each time a user visits one of the listed platforms, rather than operating as a one-time verification per site, as is the case in some other markets, such as the UK.
Italy’s legal basis for porn age verification came into force in May, but platforms were granted a grace period until November 12. Only now has the full list of affected services been disclosed, and it features many of the industry’s largest brands. The move comes as critics of age verification argue that strict regimes tend to push traffic away from the biggest, more heavily scrutinized platforms and toward smaller sites that may be less compliant or less transparent.
In the UK, where tougher age checks for porn access were introduced in July, Pornhub has claimed that traffic from the country fell by 77 percent after the new rules took effect. According to parent company Aylo, users are not abandoning adult content altogether but are instead gravitating toward platforms that have not yet implemented – or are not yet being forced to implement – comparable verification systems.
Subsequent traffic data has indicated that, as visits to major porn brands decreased, some smaller adult sites experienced a corresponding rise in UK user numbers. At the same time, the UK regulator Ofcom has opened investigations into a range of pornography services, including lesser-known sites it alleges are not complying with the updated rules.
In Italy, platforms that appear on AGCOM’s list and fail to adopt compliant age verification procedures by November 12 risk facing penalties of up to 250,000 euros (around 290,000 US dollars). Observers expect that the regulator will add more services to the list over time as enforcement develops and new sites are identified.
Italy is also one of five EU member states that have piloted an age verification application developed by the European Commission. The tool is intended to provide a privacy-preserving way to prove that a user is over 18, with potential future use in porn age verification systems across the bloc.
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The season of reset is here. September always feels like a deep breath—new routines, clearer goals, and a burst of creative momentum. In camming, that energy is everything: the drive to refine your craft, level up your tech, and deepen the bond with your audience.
This month at BCAMS Magazine, we’re spotlighting creators who turn consistency into magic—models and studios who show up, experiment, and keep raising the bar. Expect candid insights on fan retention, smarter promo habits, and sustainable schedules that protect your energy while growing your earnings.
We’re also thrilled to introduce September’s Featured Cam Models, a lineup that celebrates range and originality—from powerhouse performers to rising talents with unmistakable presence. Their stories are a reminder that style, strategy, and heart can—and do—coexist.
As platforms evolve and trends shift, one thing doesn’t: your authenticity. Lean into what makes you different, invest in your setup with intention, and keep nurturing the community that supports you. Small, consistent upgrades—audio, lighting, scene flow—compound into big leaps.
Here’s to a month of clean slates, bold choices, and meaningful connections. Keep creating. Keep learning. Keep shining. With appreciation,
Go.cam Strengthens Defenses Against Video-Based Spoofing
Video spoofing is increasingly undermining digital age verification, with fraudsters using pre-recorded clips to bypass security checks. As regulators demand stronger compliance, providers are stepping up their defenses.
Go.cam introduced new measures designed to identify and block spoofed attempts more effectively. The platform leverages: • Fraud detection mechanisms that spot manipulated videos. • AI-powered liveness verification to counter evolving tactics. • Continuous updates that maintain compliance with global standards.
“By staying ahead of spoofing threats, we’re not just protecting platforms, we are safeguarding the confidence of every user who relies on us,” says Marco Forastieri, Marketing Director of Go.cam.
About Go.cam Go.cam is a leader in secure age verification technology, empowering businesses with reliable, compliant, and user-friendly solutions. By combining cutting-edge AI with industry expertise, Go.cam delivers peace of mind to organizations and their users worldwide.
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