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When Love meets Technology or The Power of AI in Matching and Dating Industry 

The roses are gone and heart-shaped boxes of chocolate have been consumed, and while the greeting cards may have been replaced, that doesn’t mean that love nor the business of dating and matching are not still in full swing. 

In fact, the dating industry is not only thriving but one of the biggest adopters in the latest technological innovations of our time. Market analysis into the online dating industry has taken off in the past five years, and it is about time we take a deeper dive into the technology behind modern love.

If you’ve ever been on a dating app, especially if you have a profile on one of the better-known ones, then there’s a good chance that you’re familiar with the process by now: You go to the app, scroll through dozens or even hundreds of profiles in order to find one that catches your eye. If you like what you see, you send them a message. Maybe they respond; maybe not. And if things go well, you meet in person and take it from there. That’s all fine and dandy, but does it really work? 

Several of today’s most prominent trends in AI, from personalization to user privacy, have been quietly filtering into the online dating industry. And somewhere along the way, these dating apps have actually become the ones setting the standards for what success looks like when it comes to impactful AI-powered user experiences.

The bedrock of any successful AI initiative is the right data. By now, dating apps have discovered that matching people purely based on their geographic location, age or other superficial details won’t cut it. Instead, they need to get at the heart of the matter.

With thousands or millions of people on any given dating app, it’s imperative that users don’t waste their time swiping on people who they’d never be interested in. AI can help highlight potential matches who are both active on the app and have similar preferences and interests in the hopes that every pairing could result in a meaningful connection. For instance, Hinge has a “Most Compatible” feature, which analyzes a user’s preferences and sends recommendations of matches that it thinks will be a particularly good fit. Coffee Meets Bagel shares a selection of curated profiles for users to look at each day at noon via their “smart algorithm,” and DNA Romance takes it one step further by matching users with potential partners based on genetics.

The question of user safety has long loomed over online dating, so some apps are leveraging AI to address this. AI can help instantly improve user safety online, and stop harassment before it starts. Several apps have already rolled out safety features. For instance, Tinder’s “Are You Sure?” algorithm scans messages and compares them against text that’s been reported for inappropriate language in the past. Similarly, researchers have reportedly designed AI that analyzes dating profiles and pinpoints potential fakes.

Sometimes inspiration comes from unexpected places. Dating apps could, perhaps surprisingly, help establish a larger industry standard for things like AI-powered personalization, efficiency and safety—which could provide a better user experience every step of the way. Other companies can and should take note: Everything from ensuring curated and safe social feeds to recommending videos to view and clothing to buy rests on precisely the same principles dating apps use to help people find “the one.” And clearly it’s working! Millions of people put their trust in these apps every day. As they continue to rewrite the script on how to leverage AI to create excellent customer experiences, I think it’s time to start embracing the shift and swiping right on their strategy.

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Finance & Business

BCAMS Magazine, the 13th issue!

The independent livecam industry resource for news and tips & tricks for cam models and camsites.

Hello and welcome to BCAMS Magazine 13th issue!

As the nights are getting colder and longer, we are here to warm you up with our 13rd issue super selection of top models around the world. Get ready to be intrigued and mesmerized by these gorgeous performers! 

“BCAMS Magazine is a fast-growing one, and each issue proved the strong connection made with the live cam industry. Thank you for your trust and support.”

 

As the nights are getting colder and longer, we are here to warm you up with our 13rd issue super selection of top models around the world. Get ready to be intrigued and mesmerized by these gorgeous performers!

Moving on to our cover story! BCAMS EXPO 2022 comeback! A glamorous night with loads of artistic moments sprinkled with well-deserved awards!

Sharesome parent company acquires Nefty and we introduce you to the story of the first cam girl and the rise of the cam industry.

We discuss the new dating trend:Prioridating

And the UK household brand Babestation, with a 20years experience in the industry, gives us some insights on their business.

We discuss the new TikTok adult feature and Tumblr’s CEO end of the porn-friendly era of the internet vision.

All this and more awaits you in our 13th issue of BCAMS Magazine!

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Tumblr and why the porn-friendly era of the internet is over?

Matt Mullenweg, the chief executive of Tumblr parent company Automattic said that the “casually porn-friendly era of the early internet is currently impossible” as he looked to explain why Tumblr and other sites will never go back to freely available adult content.

After widespread and inaccurate speculation that Tumblr would lift its ban on adult content, Mullenweg posted a long explanation of why Tumblr will never go back to the old days. The internet has fundamentally change its stance on pornography, the head of Tumblr has said.

Tumblr was once known for lax attitudes towards pornography that helped make it one of the most popular sites on the internet. But in 2018, new owner Verizon banned such content, introducing restrictive rules that kept it off the platform.

Why is returning to that era impossible?
For now, it’s largely because of intermediaries that play a massive role in how people access the web. Payment processors have long been leery of adult content, and they’ve stepped up enforcement in recent years, in part because of concerns about child abuse and non-consensual pornography. Apple’s iOS App Store has been staunchly opposed to it since launch. And without those two pieces of infrastructure, running a for-profit site is incredibly difficult. “If Apple permanently banned Tumblr from the App Store, we’d probably have to shut the service down,” Mullenweg noted. Some non-profit sites that do allow things like explicit artwork have remained persistently web-only despite years of requests for apps.

Meanwhile, porn companies have their own stack of payment processing services, but they’re typically far more expensive — something that nearly got adult performers banned from the subscription platform OnlyFans last year.

The issue is compounded by new rules about age verification and anti-sex work laws like FOSTA-SESTA. Some of these laws are meant to combat unambiguously harmful phenomena like non-consensual pornography, but they also add substantial legal oversight.
Why can both Reddit and Twitter, fairly unusually for modern social networks, allow a lot of porn?
“Ask Apple, because I don’t know,” says Mullenweg. He speculates that Twitter and Reddit are both too big to ban, although Apple has forced moderation changes even for giant services like Facebook.

The overall upshot:
“If you wanted to start an adult social network in 2022, you’d need to be web-only on iOS and side-load on Android, take payment in crypto, have a way to convert crypto to fiat for business operations without being blocked, do a ton of work in age and identity verification and compliance so you don’t go to jail, protect all of that identity information so you don’t dox your users, and make a ton of money.”

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Could TikTok turn into the new Only Fans?

TikTok is once again updating its livestreaming features, and this time the biggest improvements affect the people who can’t watch. For starters, the upgrade now lets TikTok Live users host adult-only broadcasts. If a stream is likely to include lots of colorful language or tackle traumatic subjects, you can make sure the audience is mature enough to handle it. The option will be available in the “coming weeks.” And no, it’s not an officially sanctioned alternative to OnlyFans — TikTok’s policies still forbid sexually explicit content.

However, people are speculating that TikTok could soon turn into an OnlyFans alternative after the platform announced the new “adults only” feature for live broadcasting.

TikTok rose to huge popularity during the Covid-19 pandemic and associated lockdowns across the world.
While its user base is mainly comprised of Gen Z, it appears to the app is hoping to draw more of an adult audience after announcing it’s raising the age of those who can live broadcast to adults and is introducing an adult-only viewer option.

According to the Chinese-owned platform, the new feature is being brought in to protect its younger users and could be used to stream comedy routines with strong language or broadcast videos with more complex or “difficult” subject matter.
TikTok announced: “In the coming weeks, we plan to introduce a new way for creators to choose if they’d prefer to only reach an adult audience in their LIVE.

“For instance, perhaps a comedy routine is better suited for people over age 18. Or, a host may plan to talk about a difficult life experience and they would feel more comfortable knowing the conversation is limited to adults.

“We want our community to make the most of the opportunities LIVE can bring without compromising on safety.”

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