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When Love meets Technology or The Power of AI in Matching and Dating Industry

The roses are gone and heart-shaped boxes of chocolate have been consumed, and while the greeting cards may have been replaced, that doesn’t mean that love nor the business of dating and matching are not still in full swing.

In fact, the dating industry is not only thriving but one of the biggest adopters in the latest technological innovations of our time. Market analysis into the online dating industry has taken off in the past five years, and it is about time we take a deeper dive into the technology behind modern love.

If you’ve ever been on a dating app, especially if you have a profile on one of the better-known ones, then there’s a good chance that you’re familiar with the process by now: You go to the app, scroll through dozens or even hundreds of profiles in order to find one that catches your eye. If you like what you see, you send them a message. Maybe they respond; maybe not. And if things go well, you meet in person and take it from there. That’s all fine and dandy, but does it really work?

Several of today’s most prominent trends in AI, from personalization to user privacy, have been quietly filtering into the online dating industry. And somewhere along the way, these dating apps have actually become the ones setting the standards for what success looks like when it comes to impactful AI-powered user experiences.

The bedrock of any successful AI initiative is the right data. By now, dating apps have discovered that matching people purely based on their geographic location, age or other superficial details won’t cut it. Instead, they need to get at the heart of the matter.

With thousands or millions of people on any given dating app, it’s imperative that users don’t waste their time swiping on people who they’d never be interested in. AI can help highlight potential matches who are both active on the app and have similar preferences and interests in the hopes that every pairing could result in a meaningful connection. For instance, Hinge has a “Most Compatible” feature, which analyzes a user’s preferences and sends recommendations of matches that it thinks will be a particularly good fit. Coffee Meets Bagel shares a selection of curated profiles for users to look at each day at noon via their “smart algorithm,” and DNA Romance takes it one step further by matching users with potential partners based on genetics.

The question of user safety has long loomed over online dating, so some apps are leveraging AI to address this. AI can help instantly improve user safety online, and stop harassment before it starts. Several apps have already rolled out safety features. For instance, Tinder’s “Are You Sure?” algorithm scans messages and compares them against text that’s been reported for inappropriate language in the past. Similarly, researchers have reportedly designed AI that analyzes dating profiles and pinpoints potential fakes.

Sometimes inspiration comes from unexpected places. Dating apps could, perhaps surprisingly, help establish a larger industry standard for things like AI-powered personalization, efficiency and safety—which could provide a better user experience every step of the way. Other companies can and should take note: Everything from ensuring curated and safe social feeds to recommending videos to view and clothing to buy rests on precisely the same principles dating apps use to help people find “the one.” And clearly it’s working! Millions of people put their trust in these apps every day. As they continue to rewrite the script on how to leverage AI to create excellent customer experiences, I think it’s time to start embracing the shift and swiping right on their strategy.

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Make More of Every Stream During the End of Summer Sale

The The End of Summer token sale is on. More tokens for your fans — more opportunities for you to earn!

From August 27, 12:00 PM to September 2, 12:00 PM (UTC), your fans can claim a one-time personal token pack with a discount. Make sure they put it to good use: go live and keep your fans engaged.

Make More of Every Stream During the End of Summer Sale

Throughout the sale, users will be able to send a special Endless Summer reaction. When it lands in your room, you’ll know you’ve become the highlight of someone’s summer.

The season may be ending, but the fun isn’t. Deliver shows your fans have fantasized about and make the most of the sale.

And we’ve saved one more treat for the end. Join our community contest for a chance to win from a prize pool of up to 29,000 tokens. Find out more on Discord.

Got thoughts on this promo? Vote with 👍 or 👎 and share them on Discord. To be among the first to hear what’s coming next, follow us on Telegram. token sale is on. More tokens for your fans — more opportunities for you to earn!

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Back to School: Campus Heat

Class is back in session and this semester, being bad could pay off.

Welcome to Back to School: Campus Heat, where the dress code is questionable, flirting is encouraged, and staying after class might be the best decision you make all year. Turn up the charm, tease your fans, and give them plenty of reasons to keep coming back for another lesson.

Cams.com Back to School Campus Heat campaign

What's New

For a limited time, 16 exclusive Back to School Virtual Gifts are hitting campus and these definitely weren't on the reading list.

Think flirty classroom favorites, naughty little distractions, and after-hours surprises designed to turn up the heat. Collect them all before the final bell rings, because once class is dismissed, they're gone.

How to Win

Want to be top of the class?

Collect the entire 16-gift Back to School collection
Have the highest member spend during the contest period
The more you tempt, tease, and turn up the energy, the better your shot at climbing the leaderboard.

Forget good behavior. This semester is about breaking the dress code, earning extra credit, and becoming everyone's favorite distraction.
Give your fans a lesson they won't forget. Turn your room into the hottest class on campus, put those exclusive gifts to work, and see who's willing to stay late for a little one-on-one attention.

The bell just rang. Class is in session. And things are about to get hot.

Prizes:

1st Place:$800
2nd Place:$500
3rd Place:$300

4th-10th Place:$150
11th-15th Place:$100

Contest Dates:
August 21 at 12:01 a.m.-September 7 at 11:59 p.m. PST

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Friday, August 28 – SUMMER POOL PARTY and Super Daily Top 5

Dive into the summer vibes with the Summer Pool Party! Swimsuits, pool floats, cocktails, body paint and tropical vibes—everything is set for the ultimate poolside celebration. 🏖️🏝️

Create a sunny, fun and entertaining atmosphere with creative shows inspired by the spirit of summer. Turn your chat room into a real pool party with tropical decorations, stylish summer outfits and a holiday vibe your members won't forget.

Make this day a true celebration of summer with one simple motto: REACH THE ORGASM!

For this very special event, the DAILY TOP 5 contest becomes the SUPER DAILY TOP 5 and the prizes are doubled!💰🎁

1st place: €400
2nd place: €200
3rd place: €150
4th place: €100
5th place: €100

What is the schedule ?

For this special day, THE EVENT CHANGES ITS SCHEDULE:
Friday, August 28 from 00:00:01 to 23:59:59 (Amsterdam time)

Specific rules apply to SUPER DAILY TOP 5

Only models participating in the SUMMER POOL PARTY event will be considered: you must play and respect the rules of the event.
All models can participate including those who have already won 3 times in the calendar month.

Dress code

Wear a sexy swimsuit or a summery outfit (no toplessno panty off) and decorate your chat room with summer-themed accessories such as pool floats, beach balls, beach towels, flowers, cocktails and body paint.

So take advantage of this opportunity… you could become one of the 5 SUPER DAILY TOP 5 winners !

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