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When Love meets Technology or The Power of AI in Matching and Dating Industry 

The roses are gone and heart-shaped boxes of chocolate have been consumed, and while the greeting cards may have been replaced, that doesn’t mean that love nor the business of dating and matching are not still in full swing. 

In fact, the dating industry is not only thriving but one of the biggest adopters in the latest technological innovations of our time. Market analysis into the online dating industry has taken off in the past five years, and it is about time we take a deeper dive into the technology behind modern love.

If you’ve ever been on a dating app, especially if you have a profile on one of the better-known ones, then there’s a good chance that you’re familiar with the process by now: You go to the app, scroll through dozens or even hundreds of profiles in order to find one that catches your eye. If you like what you see, you send them a message. Maybe they respond; maybe not. And if things go well, you meet in person and take it from there. That’s all fine and dandy, but does it really work? 

Several of today’s most prominent trends in AI, from personalization to user privacy, have been quietly filtering into the online dating industry. And somewhere along the way, these dating apps have actually become the ones setting the standards for what success looks like when it comes to impactful AI-powered user experiences.

The bedrock of any successful AI initiative is the right data. By now, dating apps have discovered that matching people purely based on their geographic location, age or other superficial details won’t cut it. Instead, they need to get at the heart of the matter.

With thousands or millions of people on any given dating app, it’s imperative that users don’t waste their time swiping on people who they’d never be interested in. AI can help highlight potential matches who are both active on the app and have similar preferences and interests in the hopes that every pairing could result in a meaningful connection. For instance, Hinge has a “Most Compatible” feature, which analyzes a user’s preferences and sends recommendations of matches that it thinks will be a particularly good fit. Coffee Meets Bagel shares a selection of curated profiles for users to look at each day at noon via their “smart algorithm,” and DNA Romance takes it one step further by matching users with potential partners based on genetics.

The question of user safety has long loomed over online dating, so some apps are leveraging AI to address this. AI can help instantly improve user safety online, and stop harassment before it starts. Several apps have already rolled out safety features. For instance, Tinder’s “Are You Sure?” algorithm scans messages and compares them against text that’s been reported for inappropriate language in the past. Similarly, researchers have reportedly designed AI that analyzes dating profiles and pinpoints potential fakes.

Sometimes inspiration comes from unexpected places. Dating apps could, perhaps surprisingly, help establish a larger industry standard for things like AI-powered personalization, efficiency and safety—which could provide a better user experience every step of the way. Other companies can and should take note: Everything from ensuring curated and safe social feeds to recommending videos to view and clothing to buy rests on precisely the same principles dating apps use to help people find “the one.” And clearly it’s working! Millions of people put their trust in these apps every day. As they continue to rewrite the script on how to leverage AI to create excellent customer experiences, I think it’s time to start embracing the shift and swiping right on their strategy.

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Latest News

Paedophiles Admit: Abusing Children in Virtual Reality is ‘Stupidly Easy’

The NSPCC has highlighted the disturbing ease with which predators exploit children in virtual reality (VR) worlds, following an in-depth investigation supported by the National Crime Agency (NCA). The study revealed that inadequate age verification and regulation have allowed offenders to craft scenarios, like VR strip clubs, to exploit children.


The immersive nature of VR, paired with avatar use, often desensitizes both the child and the perpetrator, facilitating abuse. An individual, convicted of abusing children through VR, described the ease of accessing servers that cater to such criminal activities using VR headsets.

The rise of advanced technologies, including “phantom” or “simulated” touch, which replicate physical sensations, further entices abusers. James Babbage from the NCA voiced concerns about the technology, especially “haptics” – tactile sensations in VR that mirror real-life touch.

The Online CSA Covert Intelligence Team (OCCIT) stated, “Virtual reality and the metaverse present significant challenges for law enforcement and the safeguarding of vulnerable individuals.”

While only 6% of households possess VR, its popularity among teenagers in the US suggests future demand in the UK. There have already been instances of UK children being groomed, notably through VR environments.

The report remarked, “VR’s unique blend of physical presence, online anonymity, and often sexualized ambience makes it a haven for offenders.” Some platforms also discreetly set lower age limits, and the kid-friendly appearance of many VR games can mislead parents. The absence of rigorous identity checks in VR allows offenders to operate without fear of repercussions.

Highlighting the severity, the study cited a user review that labeled a major platform as a hotbed for predators. The NSPCC warned of the potential manipulation by sexual predators using seemingly innocent avatars, like the reported case of an offender posing as a cartoonish ginger cat.

Richard Collard of the NSPCC stressed the importance of integrating emerging technologies into the Online Safety Bill and advocated for a collective effort from educators, parents, policymakers, and tech industries to ensure child safety.

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Finance & Business

BCAMS Magazine, the 18th issue!

The independent livecam industry resource for news and tips & tricks for cam models and camsites.

Step into a world where August’s warmth envelops captivating stories of grace, resilience, and charm embodied by sizzling models. Immerse yourself in their life narratives, uncover the secrets behind radiant skin, and find inspiration in the latest fashion trends. This issue seamlessly blends beauty insights with empowering tales, becoming your essential summer companion.


In a branding-driven era, witness an unexpected clash between a New York eatery and adult industry titan Mindgeek over a disputed logo. This clash highlights businesses’ efforts to protect brand identities. Simultaneously, the digital landscape of live webcam performances evolves with platforms like XloveCam.com and Sex.Cam offering a dance between intimate premium shows and expansive freemium content. Empowering performers through a unified signup, these platforms optimize visibility, engagement, and earnings.

Amid self-expression and digital progress, emerge two subcultures spotlighting human passions. “Dollification” unveils individuals embracing transformation as life-sized dolls, transcending gender norms. Simultaneously, the rise of cosplay showcases modern women’s shift from passion to profitable profession, uniting through the capacity to reimagine oneself.

Navigate the dynamic landscape of human sexuality where personal inclinations meet societal discourse. Enter Toronto’s ‘Come As You Are’ store, championing bespoke pleasure. Explore the complexities of the “free use” fetish, igniting debates about consent and the digital shaping of desires. On platforms like X, the fusion of meme culture and NSFW content explores the duality of exploitation and empowerment, delving into the connections between morality, technology, and society in the digital age.

Read the full magazine here

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Latest News

Clash of Logos: Pornhub’s Legal Battle with a New York Eatery

In a quirky clash that underscores the importance of branding and trademark protection, adult site Pornhub’s parent company, Mindgeek, has set its sights on a small New York eatery’s logo, raising concerns of potential customer confusion. The legal dispute revolves around Döner Haus, a charming German restaurant, and its logo which, according to Mindgeek, strikingly resembles their own, and has the potential to befuddle users.


A Bizarre Battle Unfolds

Mindgeek’s latest legal escapade comes in the form of a trademark skirmish with the modest yet well-loved Döner Haus. The heart of the matter lies in the uncanny resemblance between the two entities’ logos and names. Mindgeek asserts that this likeness poses a legitimate threat of confusion among its users, who may mistakenly associate the restaurant with the explicit content it provides.

Döner Haus, a fast casual dining spot with a focus on authentic German flavors and family-friendly ambience, was left bemused by the accusation. Its logo features a similar aesthetic but incorporates a German umlaut over the “o” in “Döner,” making it distinct from the adult site’s branding. Despite the clear differentiation and the restaurant’s unrelated nature, the legal gauntlet was thrown.

The Cease and Desist Letter

Mindgeek’s legal team issued a cease and desist letter to Döner Haus, pressing for a change in logo and name. The letter underscored the potential confusion that could arise among Pornhub’s clientele, urging the restaurant to align with their demands before August 7th, 2023. If the request remains unmet, Mindgeek threatens to escalate the matter to the legal arena.

A David vs. Goliath Narrative

In a classic David vs. Goliath scenario, Döner Haus finds itself in a position of disbelief and frustration. The restaurant’s representative, Pauline Phan, expressed incredulity at the suggestion that diners might confuse savoury German cuisine with explicit content. Phan dismissed the notion as “comical as it is preposterous,” emphasising the substantial differences between their establishments.

Stephen L. Baker, the attorney championing Döner Haus’s cause, raised valid doubts about the legitimacy of Mindgeek’s claims. He questioned the evidence supporting the assumption that consumers in the United States would associate a family-oriented eatery with a risqué website.

Trademark Tussles in the Business Landscape

This dispute is hardly an anomaly in the world of business, where companies of all sizes zealously protect their intellectual property. Trademark battles are commonplace as they can lead to detrimental customer confusion, potentially granting undue advantages to one party at the expense of the other. In a global marketplace where ideas and identities are shared and often replicated, safeguarding intellectual property has become paramount.

Conclusion: Defending Distinct Identities

As the clash between the playful Döner Haus and the powerful Mindgeek unfolds, it brings to light the significance of visual identities and the lengths companies go to protect their brands. In a world where even the most unlikely contenders can end up in legal duels, the need to differentiate and defend one’s identity remains crucial. Time will reveal whether Döner Haus can preserve its distinct character in the face of a titan’s claims or if a truce will be reached to satisfy both parties’ unique appetites for recognition and success.

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