Finance & Business
BCAMS Magazine, the 8th issue!
The independent livecam industry resource for news and tips & tricks for cam models and camsites.
Finance & Business
BCAMS Magazine, the 12th issue!
The independent livecam industry resource for news and tips & tricks for cam models and camsites.
Finance & Business
Global Sex Toys Market Report 2022: Market to Reach $54.6 Billion by 2026
According to the recent market study by Technavio, the Sex Toys Market is expected to increase by USD 19.85 billion from 2021 to 2026, with an accelerated CAGR of 11.27%. The report provides a detailed analysis of drivers and opportunities, top winning strategies, competitive scenarios, future market trends, market size and estimations, and major investment pockets.
Vibrators, one of the segments analyzed in the report, is projected to grow at a 8.2% CAGR to reach US$25.9 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Dildos segment is readjusted to a revised 7.1% CAGR for the next 7-year period. This segment currently accounts for a 24.3% share of the global Sex Toys market.
In 2019, it was a 28.64-billion-dollar industry. By 2026, the global adult toy market is anticipated to reach a volume of 52.7 billion dollars. The annual growth rate in sales is approximately nine percent over the forecast period.
The most commonly owned kind of sex toy across the world is the good, old vibrator. It’s followed by dildos and approximately 65 percent of women in America report owning some kind of sex toy or another.
Online sex toy buying could be considered a large contributing factor to the growing popularity of such products. Gone are the days of having to stand in front of the sex shop and gather the courage to go inside. Online shopping opportunities make it easy for even the most conservative segments of society to begin exploring toys.
The current situation that the world has found itself in happens to be another interesting factor that has contributed to a sex toy boom. Multiple countries, from EU member states to India, have reported a massive increase in online sex toy sales since the start of the Covid-19 pandemic. Obviously, that’s an isolated occurrence but it demonstrates just how much the attitude of people towards the ownership of adult toys has changed.
The empowerment of women is a large contributing factor to the sex toy boom.
TV shows like Sex and the City put adult toys in the spotlight. And they did so in a good way. Most of us who have watched the show remember the vibrator discussion in the café, followed by the introduction of the amazing powers of the rabbit vibrator. Such productions focused on female sexuality and empowerment made sex toys mainstream and prompted many to give them a try.
Products targeting men and couples have been growing in significance over the past few years. HotCherry adult toys provide an excellent example of all the niches and societal segments that the sex toy market caters to. Not only are there sex toys for couples, there are sex toys for same-sex couples, sex toys for people in a long distance relationship. The market evolves to become more inclusive, which gives more individuals access to the products that are catered to their specific sex life. Needless to say, such diversity will pay off in the form of growing sales.
Certain parts of the world have long been recognized for their openness towards sex toys. Europe leads the way and has always been the least conservative part of the world. The adoption of sex toys is also widespread in the United States and Canada.
Research, however, suggests that many conservative societies are starting to open up to the idea.
The popularity of sex toys in India, for example, has grown exponentially. Online adult stores in India offer a plethora of products for singles and for couples. These appeal predominantly to younger Indians, who are getting engaged in a sexual revolution of sorts.
Sex toy store owners also believe that Indian society is changing and becoming somewhat more liberal. People are starting to talk about sex toy usage among themselves. Such exchanges are contributing to curiosity and sooner or later, that curiosity transforms into a purchase.
The sexual wellness market in India is anticipated to grow at a rate of 34.8 percent per year annually in the coming years. Currently, India is responsible for approximately 20 percent of the worldwide Google searches on products like lubricants, erotic lingerie and sex toys.
The Arab world is another conservative market segment showing signs of change.
While there are still Arab countries where sex toy ownership is banned (you could get arrested for their ownership in Saudi Arabia), parts of the Middle East are welcoming a sexual revolution.
In Bahrain, adult toy shops are thriving. They still offer a limited range of products as replications of sensitive body parts are religiously unacceptable. Discussions of sex and pleasure are a taboo in the Gulf region but this doesn’t mean society isn’t interested. In fact, the sex shops are doing pretty well, despite the limited range of options.
The U.S. Market is Estimated at $12.6 Billion in 2021, While China is Forecast to Reach $8 Billion by 2026
The Sex Toys market in the U.S. is estimated at US$12.6 Billion in the year 2021. The country currently accounts for a 33% share in the global market. China, the world’s second largest economy, is forecast to reach an estimated market size of US$8 Billion in the year 2026 trailing a CAGR of 10.4% through the analysis period.
Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 6.1% and 7.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 6.4% CAGR while the rest of the European market (as defined in the study) will reach US$4 Billion by the end of the analysis period.
With the development of the adult toy industry, there’s something for just about everyone out there. The more manufacturers branch out, the more people they’ll reach. Chances are that the sex toy boom will continue even beyond the forecast period to give people happier, kinkier and much more enjoyable sex.
Finance & Business
Rick Morales – A Shark when it comes to New Businesses
This issue we are pleased to bring to your attention an exclusive interview with the one and only Rick Morales. A true business veteran of the live cam industry, who has climbed the ladder in the organization to become Stripchat’s CEO. He was solely responsible for all new deals and technologies that brought StripChat to one of the best positions in the adult industry. Thanks to his unique and all-round experience both in the US and the Europe market he successfully manages marketing plans, management projects, sales and maintains exceptional relations with studios, models and partners from all around the world.
How did you get to work in the live cam industry? Do you remember the first days?
Basically, I started working in this industry by accident, I say that because I was trying to find an opportunity to start working in Europe, and so I found an opportunity to work as a customer Spanish representative, but actually, it turned out that the company was a cam company.
What do you like the most about your job?
One thing that I love the most about my job is that I have the opportunity to interact with people all around the world, but also because I have the chance to experience different mentalities, cultures, and languages, but also talking to people is one of my passions. So I really love when I have the opportunity to talk to so many people due to my job.
Tell us about Stripchat’s success. How hard was it to reach the point where it is today?
Absolutely, it was a very difficult start like many other companies when they first started. The road wasn’t easy at all, it was bumpy, with ups and downs, but we managed to succeed because we were a small team but dedicated, mainly with knowledge about the cam industry. So we gathered all the knowledge we had, and we managed to bring StripChat in a really good direction, and now we are placed in a really good place in the cam industry.
How many hours do you work per day?
It’s hard to say how many hours I work per day, as I talk to people all over the planet, so for example in the morning I talk to Asia, and this happens around 4 or 5 am, then I take a little break and start to work on European time, lunch, then power nap, and then around 3 or 4 pm I start on working on the South America time, so basically I am available all the time because I have to work on all the time zones. It may sound a little bit complicated, but as I said, I really love what I do and this makes it really easy.
How many years have you been working for Stripchat?
It’s already been 6 years since I started my journey with Stripchat. These years were just like a blink of an eye for me, but yes I’m happily working for Stripchat for 6 years.
Where do you see the Romanian market in a few years vs other markets?
I think Romania is one of the big players in the cam industry, and I can say that because the industry here is really successful, and obviously now is a big challenge towards globalization. One thing I’m sure of, Romanians are really smart and they will find a way of coming back to the top, and for me, Romania will always live in the industry no matter what.
What was the first objective when Stripchat was founded?
We wanted to bring something different to the industry, there were already a lot of cam companies around, but one thing we were sure about was that we were specialists in creating and providing entertainment. So this was the main objective at the beginning for StripChat to bring different ways of entertainment to the industry and I can say that we managed.
What methods do you use to promote Stripchat?
Well, we have a lot of tools in order to promote Stripchat, and it comes from the affiliation part, webmasters, models, social media, marketing, google adwords, google analytics, seo traffic, traffic from other sources, making alliances with other companies. So basically we have a lot of ways to bring users on StripChat and to promote it as well.
Where do you see Stripchat in the next few years?
One of our main goals is to be the No.1 cam site on the planet, and I think we are really close to that. We will continue the hard work in order to make this happen.
Are the content platforms a threat to the cam sites?
I don’t think the content platforms are a threat to the cam sites, I just think this is another way to promote content. Nevertheless, I think there are people that only want to see pictures, and some other ones just videos, so I think there is an audience and market for everyone and for any type of requirement, so I don’t think we are in danger. The industry is a business, so at first there were only premium cam sites and after the first freemium cam site appeared, look what happened, the industry just grew. It’s about that!
What impact did the pandemia have on the progress of Stripchat?
The impact of the pandemia on us, maybe it’s unbelievable, but it was a positive one. The pandemic saw everyone in our rooms and houses, with our family and this gave us more time, and because of this, a lot of people discovered Stripchat, and I can say that we grew with more than 70% during the Pandemic. For us the pandemic affected us in a positive way.
Do you consider a cam studio to be big when they have more models or when they generate more money with fewer models?
I think it’s a little bit of both, but mainly, it’s about the content the cam studio provides and most importantly understanding the market, the industry tools and so on, but I think knowledge is super important in order to become a big studio. So understanding what you’re doing makes you big for sure!
How would you describe yourself? How are your colleagues seeing you?
This is a good question! Is really hard to speak about yourself, especially in front of the mirror. I think I am a dedicated person, unique, and most important I am friendly, even though I can look really serious when it comes to business because in the end I am a businessman so I have to pay attention to the things I do. I consider myself a very easy person to talk to. I believe that I have a very good relationship with my colleagues, I am the one who spices the conversations with little jokes, and, sometimes my Latino part is coming out and I sometimes dance or sing a bit. I try to raise their vibe up when they have a bad day, I also wear a smile. And why not? Life is too short, so I really try to enjoy it as much as I can. I consider myself a happy person, but also business oriented, a shark when it comes to new businesses, but most importantly, I am a person that is really easy to talk to and who always makes friends all over the planet. What I really like is taking care of my friends!
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