Meet TWC Creator Agency, formerly The Webcam Company, a pioneer in the camming industry and creator management field, with a journey that began back in 2008 during the global financial collapse. What started in Las Vegas with a handful of Colombian home-based models has grown into a global organization with over 40 employees, dozens of contractors, headquarters in Miami Beach and Medellín, and soon a European location in Madrid. Over the years, they’ve become known for professionalism, mentorship, and long-term creator support, earning certifications from respected platforms, lifetime achievement awards for total sales, and a reputation for integrity, consistency, and real care for the people they represent.

How did you get into the webcam studio business, and what inspired you to open your own studio?
“Our story began back in 2008, during the global financial collapse. Like many people at the time, we found ourselves facing economic uncertainty and exploring new possibilities. While researching online for new opportunities, we came across the emerging webcam industry, and something about it sparked a bigger vision.

We started in Las Vegas, working with a small group of Colombian home-based models who were seeking a better path. The deeper we got into the industry, the more we realized how little structure or long-term support existed, not just from platforms, but especially within studios. Most lacked professionalism, mentorship, or even basic care for the people behind the camera.

In 2011, we decided to move to Colombia. We wanted to fully immerse ourselves in the local market, understand the needs of models on the ground, and build something meaningful. We didn’t want to run just another studio, we wanted to create Colombia’s first true webcam agency, built on transparency, strategy, and long-term growth.

What began as a one-person operation has since grown into a full-scale organization with over 40 employees and dozens of contractors working around the world, all united by a shared mission: helping creators succeed with integrity, consistency, and real support.

Today, our headquarters are in Miami Beach and Medellín, representing both our global reach and our roots. We’re now preparing to open a European base in Madrid, the next chapter in our journey to serve creators across borders.”

Any success stories you’re especially proud of?
“There are many, but one that stands out is a model we met on the streets of northern Medellín. At the time, they were homeless, no income, no stability, and no clear future. But there was something undeniable about their presence and energy.

We worked closely with them, step by step, building their skills, their confidence, and their brand. Today, they are one of the most recognized webcam performers in the world. That transformation, from the margins to the global stage, is exactly why we do what we do.

But it’s not just about one story. It’s about staying power. In an industry where models and studios often burn out quickly, we’ve stayed consistent. We’ve been certified by two of the most respected global platforms and have received lifetime achievement awards for total sales. These aren’t just accolades, they represent our commitment to doing things right, and our ability to keep showing up when others disappear.”

Do you promote your models on social media or offer branding support?
“Absolutely. For us, branding isn’t optional, it’s essential. We help our models define who they are, how they’re seen, and how they adapt as they grow.

For many, we’re the first ones to ever ask them: ‘What do you want your brand to feel like?’ From there, we work together on everything, stage names, visual aesthetic, voice and tone, fan psychology, and positioning. Brand identity isn’t just logos or lighting, it’s emotional storytelling, consistency, and trust.

As creators grow, so does the need for reinvention. We help our models refresh their image, shift their messaging, or expand into new spaces while staying true to themselves. And because we now support over 25 digital platforms, from webcam sites to fan platforms and streaming networks, our models have the flexibility to evolve without losing momentum.”

What kind of models do you work with today?
“We work with a wide spectrum of digital creators, from professional cam models to streamers, influencers, and content creators who are exploring new monetization opportunities.

What we love most is the creative diversity in our network. Some of our models are dynamic performers, others are visual artists or storytellers. They come from different cultures and experiences, but what they share is ambition, resilience, and a desire to grow. We don’t try to force anyone into a mold, we help them identify their strengths and build something sustainable around them.”

Many people believe webcam modeling is easy money. From your experience, what’s the reality of it?
“From the outside, it can seem easy, but we know firsthand that this work demands effort, focus, and emotional intelligence. Webcam modeling is a professional discipline that combines performance, communication, and brand development.

There are now dozens of platforms out there, live interaction, fan sites, subscription models, and streaming tools, each requiring different approaches and skill sets. What works for one creator may not work for another, and part of our role is helping models test, pivot, and find their best path.

The ones who succeed understand it’s not a quick win, it’s a long-term journey. They evolve their look, fine-tune their style, and build relationships with their audience over time. That kind of growth doesn’t happen without a team behind them, and that’s exactly the role we play.”

How do you support new models who are just starting out?
“We offer hands-on, multilingual onboarding to every new model, whether they work remotely or through one of our 850+ partner studios. It always begins with a real conversation, we ask about their goals, comfort zones, schedules, and long-term vision.

From there, we walk with them step by step: selecting the right platforms, setting up their profiles, developing their brand identity, and creating a schedule that works for them. We also help with lighting, technical setups, performance strategy, and emotional support — especially in those vulnerable first weeks.

We don’t just onboard and move on. Our goal is to build real, lasting careers — and that requires support, patience, and personalization. We make sure every model feels safe, confident, and fully equipped for success.”

What’s next for TWC Creator Agency, and how do you see the legacy of The Webcam Company evolving?
“Although we’ve rebranded as TWC Creator Agency, the legacy of The Webcam Company is part of everything we do. That name symbolizes the early years, the hustle, the uncertainty, and the values we built from scratch. For many, it still stands as a reference point for trust, professionalism, and ethical leadership in an industry that didn’t always have that.

Of course, some people in the global creator space may have never heard of The Webcam Company, and there’s a reason for that. We’ve never made this journey about ego or recognition. From the beginning, it’s been about our creators. Whether they’re independent models, studio owners, or training centers, our focus has always been on giving them the platform, not claiming one for ourselves.

But creators today aren’t limited to one platform or niche, they’re building digital brands that span across fan platforms, social media, livestreaming, and beyond. That’s why our transition to TWC Creator Agency reflects a broader, more future-focused mission: helping creators build total brand awareness, refine their image, and scale with strategy and confidence.

We’re also preparing to expand into Europe with a base in Madrid, bringing our infrastructure closer to the creators we serve worldwide. Our goal is to offer localized support without compromising the standards and values that define us: transparency, creativity, and long-term vision.

This isn’t the end of the story. It’s a new chapter, built on everything we’ve learned and everything we still believe in.”

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Starting the year with enthusiasm and energy, JHstudios is ready to take on the challenge of becoming one of the top studios in Colombia. With the essential part of caring for their models and offering advice to those just starting, JHstudios is well-equipped to accommodate all cam sites and provide quality service to every model. They recognize that working with models can take days, months, or even years and that learning new things and being present throughout their professional journeys is integral to success.
With this in mind, they have set ambitious goals for this year, including expanding internationally and continuing to grow by 400%, as they did in 2022. Last year they completed two studios in Colombia with more than 127 luxury rooms, and they look forward to achieving even more success in the coming year.

What essential part should a studio owner take care of?
I would think that something specific is difficult to know since too many big or small factors make a company successful. However, the most important thing for studios is always their models, but the advisers in charge of them are characteristics of great importance that we must take care of, which is why for JHstudios, its advisers and leaders are fundamental and are key to the success of the model.

As one of the bigger studios from Colombia, what is your advice for someone that starts this year?
JHstudios is a specialist in advising studios and also those that are starting their creation. For JHstudios, the most important advice for those who are starting is to always think about the quality of your company in terms of infrastructure, technology, and human quality, but above all, worry about the little things that arise every day since it is an industry that is always evolving. I always say the small details make the difference.

Do you work with all camsits platforms? Explain why? Or if not, explain why also?
JHstudios we are a brand of free pages, we have access to several of the best-known pages, but we are specialists in Stripchat. Our models only work with one or two pages Maximum since working with many pages is the worst decision someone can make. As we always say, you are one hundred percent of you as a person working on a single page means that one hundred percent Attention to those users. Working on 2 or more means that this percentage will change significantly.

How much work with a model until she is a top model for your studio?
Working with a model can be relative and can be days, months, or even years. Being a top requires a lot of perseverance, patience, dedication, and discipline. Acquiring all this is sometimes not so easy. Our role is to understand that there is always something new to learning and teaching. It is important to dedicate quality time to a model, especially advice and accompaniment, throughout her professional path.

What plans do you have for this year? What will it be?
JHstudios has an international projection. We are currently advancing on some projects outside of Colombia as well as a working modality for satellite models on webcam and content pages. The idea is to be able to cover several countries in South America. In the same way, we open a brand of Lingerie in which we are working.

Do you end 2022 with all plans achievable? What was it?
JHstudios in 2022 had a growth of 400% in relation to the past years. Between them, we completed two studios in Bogota and Medellín, Colombia, adding up to 127 luxury rooms in two modern buildings with a capacity for almost 400 models and more than 150 direct employees between administrative and consultants. Our vision is clear, and we always work to improve and advance. Our motto is “Moving Forward to the Future”.

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3F Models Studio was founded 10 years ago in Kharkiv, Ukraine and operates a few other studios under the same umbrella in Odessa and Kyiv. The business stands by its name – The Federation of Force & Freedom, as it’s operating still under the harsh conditions of the Ukrainian – Russian war. 

What determined you to open up a livecam studio?

The first studio we opened before 3F Models.

 It was the best time to start this business, it was easy money for models and fast growing for a business. After that, there were a lot of branded studios popping up and the business was getting harder year by year. Then we decided to start working in the right “European way”.

Did you receive any advice/consultancy from any other studio or from any other experienced person in this field when you started?

As a model, I started for the first time with another studio. They were charging me a lot of fees for nothing and they paid me a lower percentage than they told me at the interview. So I cannot say I had a good first experience. After I founded the 3F studio and started my own studio, for Ukraine, back then, it was a bigger and absolutely new level, I got my best experience in 3F. Here models have everything that a studio must give them.

Is there any financial difference between last year and this year? Is there any increase in profits?

We do not advertise our earnings, but year by year we have a new higher level of earnings, and we have a goal for that. And I can say every year we are closer to our highest targeted earnings. We will see how 2022 will end up because everybody knows what’s happening in Ukraine right now. The war kind of ruined our plans, but we are keeping strong and doing everything to save our models and earnings.

Describe how you’ve responded to competitive threats in the past.

We never wanted to start the war, but if somebody wants to play with us – always welcome =D

What method did you use to create strategies that led to the success you have today?

First of all, we are studying other European studios. It was the first step of our “new generation” strategy. Then year by year different things changed. We are always looking for a good strategy, the best way to succeed is through the experience itself. If we have an issue, like in any other kind of company, we have to fix it fast and change our strategy fast if that’s needed.

What type of cam sites are you working with?

Freemium, a small part of our models works as “premium” models.

What expectations do you have from the cam sites you are working with?

Serious partnership, innovations inside a system and mobile apps

How many working places do you have/ or how many locations?

Before the war, we had 11 or 12 studios in Kharkiv, 2 studios in Kyiv, and 3 studios in Odessa. 250+ models had a working place. Now we have 4 studios in Kyiv, 4 studios in Odessa, and 3 studios still working in Kharkiv under daily bombing. Few studios were bombed and the main and biggest studio was destroyed by Russian bombs.

Which is the model’s salary growth expectation compared to the average salary in the economy?

It does not depend on the economic situation. We are earning $ and don’t care about the currency rate. It affects the percentage of withdrawal, but it’s anyway better than for a business like a coffee shop or restaurant.

How do you build the model’s confidence?

Our experience is the main visit card. Models believe us – because they know what happens in other studios, where owners think only about themself. Our models are happy with us, they are always waiting for the next contest from our company where they have the chance to win something like an iPhone, a MacBook, or a new car. In our experience, we made a few contests with the main prize being a car. And every contest was true and transparent, all the models know – they can trust us.

What advice would you give to a newcomer?

For a model – don’t lose your first 2 weeks, don’t be shy, and never be tired in your broadcasts. These 2 weeks will be the most important for your business.

For a new studio – respect your colleagues, respect your models, you are starting a serious business, it’s not fast and easy money. If you start your business with this thought, you will lose your studio after half of the year. Pay good commissions and salaries for your staff, because without them you are nothing.

Which are the 3 top goals to achieve as a company?

Get the trust of your partners, team members, and models. Join the webcam community and know what happens in the industry. Get rid of services from outside. Develop a department for each type of employee of your company. Designers, admins, SEO, programmers, marketing, photographers, video editors, content makers, etc.

In your view, what risks do you face as a cam studio?

The worst already happened on the 24th of February.

What is your leadership philosophy?

The philosophy of leadership of 3F Models is to give everybody a chance to earn big money for everybody. Everybody wants to be rich, not only a studio owner.

What methods have you used to motivate your models in the past?

Regular contests, regular gifts, parties for every holiday, regular bonuses and we are always helping models to buy a car, apartments, etc If they don’t have a full amount.

What is your method of scouting models?

We have a department of marketing, advertisement, call center, and first interview center. We are using all methods possible.

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