Finance & Business
‘Barely Legal’ Beer Withdrawn from Festival Over Porn Website Resemblance
Following widespread criticism surrounding its marketing and label, an Australian beer named ‘Barely Legal’ has been withdrawn from a major festival. The beer’s label design closely resembled that of the world’s biggest pornography website, raising concerns and prompting the decision to remove it from the event.
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Blackflag Brewing, a Queensland-based brewery, has withdrawn it’s ‘Barely Legal IPA’ beverage following an online backlash over its name and pornographic-inspired marketing campaign. The beer, boasting 18.1% ABV, featured a logo similar to that of Porn Hub. The IPA’s premiere was expected to take place at the upcoming Great Australasian Beer Spec-tap-ular (GABS) in Melbourne, however, due to an influx of complaints, organizers decided to pull the brew from the agenda.
Australian feminist writer, Clementine Ford, expressed her distaste with the brand’s advertisement on the web, saying: “What a totally interesting and funny name for a beer that doesn’t in any way imply you’re a bunch of creeps with a s***ty sense of humor and total disregard for women.” Jayne Lewis, the co-founder of the nation’s first female-founded brewery, Two Birds, attested to the offensiveness of the drink, telling ABC: “If you google ‘Barely Legal,’ the things that come up are all around young women and involvement in either some sort of pornography or involvement in sexual acts… These are the kinds of things that feel like a real punch in the guts for a lot of women”.
In response, Blackflag posted an apology to Instagram, admitting that their campaign “missed the mark”, and expressed regret for “any offense or distress caused”.
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Finance & Business
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