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Patent Dispute: Pornhub Parent Versus WellcomeMat
Aylo Holdings, the parent company of Pornhub, is currently embroiled in a legal battle with WellcomeMat LLC, a real estate video marketing company. The dispute centers on WellcomeMat’s claim that Aylo is unlawfully utilizing its patented technology for uploading videos on Pornhub, an accusation Aylo firmly denies.
Filed in October by WellcomeMat, the lawsuit targets Aylo (formerly known as MindGeek) and its subsidiaries, alleging that they were aware of and deliberately infringed upon WellcomeMat’s patent. The technology in question pertains to the addition of “chapter” markers to videos, which WellcomeMat claims to have patented.

Aylo’s defense hinges on the argument that WellcomeMat’s patent does not disclose any “inventive concept” as required by the U.S. Supreme Court’s patent eligibility standards established in the 2014 Alice v. CLS Bank decision. Aylo contends that the idea of adding chapter markers to videos is abstract and has been used historically in various formats, such as table of contents in books.
The dispute further involves the backstory of WellcomeMat’s technology, developed by its founders Christian Sterner, Phil DiGiulio, and Haider Zainy. They claim to have revolutionized online video distribution with their patented methods and systems for managing and presenting video data. However, Aylo argues that the concept is not new and thus not patentable.
Interestingly, the current lawsuit’s roots can be traced back to 2020, when Aylo, then MindGeek, requested a review of another company’s patent by the U.S. Patent and Trademark Office, citing the WellcomeMat patent as a basis for invalidity. This interaction led to WellcomeMat accusing MindGeek of infringing upon its video chaptering features on Pornhub and refusing a license offer for the patented technology.
The case, which implicates not just Aylo but also Texas porn star Jarrod Beltran, is playing out in the U.S. District Court for the Eastern District of Texas, a popular venue for patent cases. WellcomeMat alleges that by using the infringing platforms on Pornhub, Aylo induced content partners like Beltran to violate its patent.
Recently, Aylo also moved to sever the claims against Beltran from those against itself and requested a transfer of the case to the Southern District of New York. As the legal battle unfolds, it brings to light the complexities of patent law in the digital age, particularly in the realm of online video technology.
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