The brutal killing of 23-year-old beauty influencer Valeria Márquez during a livestream has sent shockwaves through Mexico and across social media, highlighting once again the country’s deep crisis of gender-based violence — and possibly revealing ties to organized crime.

Márquez, who had more than 100,000 followers on Instagram and a growing presence on TikTok, was live on camera from her beauty salon in Zapopan, Jalisco, when someone arrived at the door with a small parcel. Smiling, she opened the package on stream, revealing a stuffed animal. “He’s a little piglet!” she exclaimed, tossing her long blonde hair over her shoulder and addressing her fans with cheer.

Moments later, she was shot in cold blood. Viewers witnessed her slump over in her chair, blood pooling on the desk in front of her as the broadcast continued. The stream only ended when another person picked up her phone, their face briefly appearing on screen.

According to the Jalisco Attorney General’s Office, the attack is being investigated as a suspected femicide. A spokesperson stated that the suspect had arrived at the salon earlier that day, asking specifically for Márquez. He returned later, when she was present, and carried out the shooting.

Although the Prosecutor’s Office emphasized that the crime is not officially being investigated as cartel-related, other reports suggest a possible link. According to Milenio, authorities are also considering a revenge motive tied to Ricardo Ruiz Velasco, alias “El RR” or “El Tripa,” a leader in the Cártel de Jalisco Nueva Generación (CJNG). Sources claimed that Márquez had previously been in a romantic relationship with “El RR,” and that the cartel figure became jealous over the luxury gifts she was receiving from fans on social media. This alleged personal conflict may have escalated into deadly violence.

The mayor of Zapopan, Juan José Frangie, confirmed that Márquez had never filed any complaints of threats or requested protection, including through Zapopan’s “Pulso de Vida” alert system. “There is no record of her requesting help — not from us, nor from the state prosecutor,” he stated to Informador MX.

Security officials are currently reviewing surveillance footage from the salon, and while information remains limited due to the ongoing investigation, authorities urged the public to allow time for due process.

The killing comes amid a disturbing wave of violence against women in Mexico. Just days before Márquez’s death, a mayoral candidate in Veracruz was also gunned down during a livestream, along with three others. According to Amnesty International, a quarter of all female homicides in Mexico are investigated as femicides, and every one of the country’s 32 states reported at least one such case in 2020.

Official data shows 847 femicides in 2023, and 162 more in just the first three months of 2024. In 2022, over 4,000 women were killed — 12% of all homicides in the country — yet Human Rights Watch reports that only 67% of cases result in a verdict, pointing to widespread impunity.

The suspect in Márquez’s case remains unnamed, and no formal cartel charges have been filed so far. But the tragic loss of another young woman, caught live in front of her audience, once again highlights the deadly intersections of misogyny, fame, and unchecked violence in Mexico.

United Kingdom, 02/04/2025 – Imperfectly You, an independent online platform dedicated to the well-being and professional growth of adult industry workers, has officially launched its free membership, available to all women and queer professionals working in the adult industry—online or in person.

Created by and for those in the industry, Imperfectly You brings together community, support, education, and events under one roof—creating a safe, empowering space where members can connect, thrive and grow.

Imperfectly You provides two membership options:

• Free Membership – Provides access to the Community Hub and Industry Hub, offering a judgment-free space with peer support, trusted resources, industry-specific tools, and monthly community events.
• Thrive & Grow Membership – A premium subscription at $14.99/month, including expert-led workshops, group coaching, exclusive events, and an extensive library of educational content. A 30-day free trial is available, with no credit card required.

“Our mission is to unite adult industry workers globally by providing a safe, supportive space for connection, resources, and growth.” said Emma, Founder of Imperfectly You. “We recognize the unique challenges faced in this industry, and our membership model ensures we can continue providing high-quality support and resources tailored to their needs.”

Imperfectly You collaborates with aligned brands, charities, and professionals that support adult industry workers to co-create a safer, happier, and more successful industry. All partnerships reflect the platform’s core values of connection, kindness, and support.

Membership is open to verified adult industry workers aged 18+. For those unable to verify, Imperfectly You Connect offers a way to stay informed through curated updates, services, and open events.

A safe space to be Imperfectly You – because perfect is boring! 

To learn more, join or work with us, visit www.imperfectly-you.com

Name: Emma Martin

Email: [email protected]

The European Court of Human Rights (ECtHR) on Thursday ruled that France’s criminalization of the sale and purchase of sexual acts/prostitution does not constitute a violation of Article 8 of the European Convention on Human Rights (ECHR).

Case Overview

The case, M.A. and Others v France was ruled unanimously. 261 applicants complained against Law no. 2016-444 of 13 April 2016, which aimed at criminalizing prostitution in France. This law intended to “strengthen the fight against the prostitution system and provide support to prostituted individuals.” Applicants relied on Articles 2, 3, and 8 of the ECHR for their case. These individuals argued that criminalizing the purchase of sexual acts affects the physical and mental integrity of individuals who commonly participate in prostitution and violates their right to private life, personal autonomy, and sexual freedom.

Legal Reasoning

The Court judged the applicants’ complaint principally based on Article 8 ECHR, which refers to the right to respect for everyone’s private and family life. According to the official document, interference with this right is unacceptable except when done “in accordance with the law and as is necessary for a democratic society in the interests of national security, public safety or the economic well-being.” The French Government submitted that the aim of Law no. 2016-444 was “combatting prostitution rings and human-trafficking networks,” which the Court considered a legitimate aim within the meaning of Article 8 ECHR.

Ethical Considerations and International Consensus

During the judgment, the ECtHR also referred to the moral and ethical “sensitivity” of the problems linked with prostitution. It specified the lack of consensus among the European and international community on how to address prostitution correctly. Reem Alsalem, UN Special Rapporteur on violence against women and girls, in 2023, commented on French Law no. 2016-444. The Special Rapporteur argued in favor of the comprehensive approach taken by the law, stating:

“Far from ensuring access to the rights guaranteed by articles 2, 3, and 8 of the ECHR, the potential repeal of the criminalization of the purchase of sexual acts would further expose the most discriminated women and girls, who are the overwhelming majority in the sex trade, to the control, violence, and inhumane and degrading treatment of trafficking networks and sex buyers.”

Legal to Sell, Illegal to Buy

French law presents an unusual dynamic where it is legal to sell sex but illegal to buy it. This approach aims to reduce demand for prostitution while protecting those who may be forced into selling sex due to economic hardship or coercion. The logic is that by targeting buyers, the law reduces the market for prostitution, thereby decreasing the exploitation of vulnerable individuals.

Ongoing Debate

Despite this ruling, the criminalization of prostitution remains a heated debate with conflicting opinions. The ECtHR held that France had not overstepped its discretion and did not violate Article 8 of the Convention. However, it emphasized the duty of the French Government to constantly review its legislation and amend the law as European and international standards evolve on the matter.

Conclusion

The ruling underscores the complexity of addressing prostitution through legal means. While France’s approach aims to combat human trafficking and protect vulnerable individuals, it also faces criticism and demands for ongoing scrutiny and adjustment. The dichotomy of legalizing the sale but criminalizing the purchase of sex continues to be a contentious and ethically sensitive issue, reflecting broader global debates on the most effective and humane ways to handle prostitution.

Source: jurist.org