A groundbreaking technology that gauges a person’s age through facial geometry is poised to revolutionize age verification on the internet. Submitted for approval to the US government, this approach could potentially change the way we ensure online safety and compliance with regulations. The proposal aims to introduce facial scanning for automated age verification, with a unique twist: verifying the age of parents themselves rather than their children.
Currently, American privacy laws, particularly the Children’s Online Privacy Protection Act (COPPA), provide substantial protection for individuals under 13. However, the entertainment industry seeks an exception to these strict rules, advocating for the use of facial scanning as an age verification tool for parents.
The US Federal Trade Commission is carefully considering an application [PDF] from three organizations: the Entertainment Software Rating Board (ESRB), a digital identity firm Yoti (known for its facial age estimation technology), and SuperAwesome (an advertiser partner focusing on online targeting of children). Their joint request seeks FTC approval for the utilization of Yoti’s age-estimating tool within the stringent boundaries set by COPPA.
COPPA obligates websites and apps to secure parental permission before collecting or using personal information from children under 13. Various methods exist to obtain parental consent, and parties interested in proposing new consent procedures can approach the FTC for review.
This is where the age-guessing technology comes into play. Yoti employs a sophisticated blend of AI technology, liveness anti-spoofing, and document authenticity checks to determine a user’s age accurately.
Let’s delve into how the Yoti tech enables parental consent under COPPA:
When a child visits a website, they encounter an age gate, prompting them to provide their parent’s email. The operator then sends a notification to the parent, urging them to verify their adult status for their child to proceed. Additionally, the parent can opt for facial-age scanning as a verification method.
Assuming the child does not misrepresent their age, or the website/app possesses methods to identify minors, such as requesting identification, the process proceeds seamlessly.
If the parent consents to the facial scan, the system captures a selfie, and the software delivers an age estimate.
If the age estimation confirms the parent as an adult, the child gains access to the website. If not, two possible scenarios unfold.
In cases of uncertainty about the individual’s adult status, alternative verification methods such as credit cards, driver’s licenses, or social security numbers can be chosen.
If the method categorically identifies the individual as a non-adult, access is denied. Naturally, we assume that the adult is genuinely the parent or legal guardian of the child.
According to the application, Yoti and SuperAwesome have successfully implemented the “Privacy-Protective Facial Age Estimation” technology outside the US since 2022, performing over 4.8 million age estimates with an astounding 99.97 percent accuracy rate. Now, they seek to bring this innovation to the US.
The “Privacy-Protective” label is not just a marketing tactic. The technology alleviates privacy concerns since it abstains from collecting, processing, or storing identity or payment card data. The facial image is translated into numerical data and compared to patterns in the training dataset associated with known ages, leaving no trace of the live scans.
Concerning privacy, an ESRB spokesperson reassured, “The live scans used for this process are never stored, used for AI training, used for marketing, or even sent to the operator; the only piece of information that is communicated to the operator is a ‘Yes’ or ‘No’ determination as to whether the person is over the age of 25.”
SuperAwesome’s Kids Web Services offers this tech as a verification method to developers outside the US, with Epic Games being one of its prominent customers. Despite being a relevant example, Epic Games did face a hefty fine of $520 million for COPPA violations, making it a potentially controversial highlight in the application.
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Last Spots + International Guests: This Is Lalexpo 2026
The Lalexpo experience keeps growing! A new edition is coming, packed with high-level content, international guests, exclusive spaces, and activities designed to take the industry to the next level.
Ideas Without a Script: Conversations That Make an Impact
Ideas Without a Script is a space designed for real, unfiltered conversations with the people who are transforming the industry. A place where experiences, insights, and stories become inspiration.
In this first edition, the special guest will be Yeferson Cossio, one of the most influential content creators in Latin America, with millions of followers and a massive digital reach. Beyond his success on social media, he has established himself as an entrepreneur, developing high-level projects and collaborations.
A close and relaxed space to hear his stories, insights, and perspectives.
Limited spots available
Price: $84 USD
If you already have your Lalexpo ticket, you get 50% OFF
Or request more information through Lalexpo’s WhatsApp lines.
Special Guests: Global Talent at Lalexpo
This year, we will host some of the most influential names in the adult entertainment industry worldwide:
Johnny Sins – American actor, director, and content creator, recognized as one of the most popular male talents in the industry. With nearly two decades of experience and over 3,000 productions, he has been inducted into the AVN Hall of Fame and has become a global icon.
Lily Phillips – British actress and content creator who has gained notoriety through her presence on digital platforms and viral projects that have sparked global conversation.
Jason Luv – Actor, director, and producer from Houston, known for his versatility and strong global positioning. In 2026, he surpassed one billion views, reinforcing his impact on the industry.
Yusuf Gattouz – Algerian model known as Gattouz, who has quickly positioned himself among the most viewed male talents worldwide, with hundreds of millions of views.
Lalexpo Awards: Voting Is Now Open
The official Lalexpo Awards voting is now live.
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Diva Traffic: Traffic Services Shut Down on February 20, 2026
Everything is changing in the camming industry. As a clear example, after years of being known as a traffic company—especially for promotion within the adult cams space—2026 is the year the industry says goodbye to Diva Traffic!
Behind this exit is an announcement posted by the company under the headline “Important Service Update.” Diva Traffic stated that effective February 20, 2026, it will discontinue its operations, including all traffic purchase services. The platform also noted that all previously purchased tokens must be used to activate traffic boost campaigns by that date, and that as of today, token purchases and subscriptions are no longer available.
The shutdown closes the chapter on a brand that, for some, was a useful promotional tool—and for others, a recurring source of controversy. Over time, countless rumors circulated across studios and among models, with many in the community alleging the service relied heavily on bots, fake clicks, and non-human traffic rather than real users.
Whatever side of the debate people were on, the outcome is now the same: a familiar name in cam-focused traffic services is exiting the scene, and studios and creators will need to rethink and adjust their promotion strategies moving forward.
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