Finance & Business
Andy Wullmer, aka the Captain from TrafficPartner and CMO of CreatorTraffic
Andy is an entrepreneur on the cutting edge of the adult media industry. He is the founder of CreatorTraffic.com, a platform designed to help models and agencies generate more traffic and increase their earnings on OnlyFans and Fansites. He recently launched the project towards the end of December and has already seen great success. Andy is also the TrafficCaptain, a nickname gained from his extensive knowledge and experience in the industry. His company, TrafficPartner, has had a product in the market for more than 15 years called AmateurCommunity. With this knowledge and passion, he created CreatorTraffic to fill the gap in the market for a dedicated ad network for models and creators. His platform offers a range of innovative tools and features, such as detailed reporting, targeting options, and real-time data. In addition, he recently acquired two popular model search sites, hubite.com, and fansmetrics.com, as well as developed a new search engine specifically for models on various fan and cam sites called ModelSearcher.com. With CreatorTraffic, models can promote their profiles on various fansites to a wider audience, potentially attracting more fans and subscribers while using A/B testing to optimize their ad campaigns. Andy’s vision and dedication to providing the best possible experience to his clients have made him a leader in the industry and a success in the digital media landscape.
Tell us a bit more about your recent travels.
Thank you for having me again. Indeed, this year has been quite a whirlwind of travel for me, particularly in the United States. I have had the opportunity to attend several significant industry events, such as the AVN, InterNext, XBIZ, X3, and the Affiliate Summit in Las Vegas and Los Angeles, to name a few.
Can you share with us any new projects you have been working on?
We recently launched a new project called CreatorTraffic.com towards the end of December, which has been quite an exciting venture for us. We have been able to directly promote it to models and model agencies, which has worked out perfectly for us in terms of timing. We are thrilled with our progress so far and are excited about what the future holds for this new venture.
Can you explain CreatorTraffic.com and its benefits?
CreatorTraffic.com is a new platform designed to help models and agencies generate more traffic for their OnlyFans or Fansites accounts and increase their earnings. It offers a range of innovative tools and features, such as detailed reporting, targeting options, and real-time data, to name a few. We believe that our platform stands out in the market because it is user-friendly, efficient, and provides comprehensive support to our clients.
How you came up with the idea for CreatorTraffic, and what inspired you to pursue it?
OnlyFans has been a huge success in the industry, and we wanted to create a product that could compete with it. Our company, TrafficPartner, has already had one product in the market for more than 15 years called AmateurCommunity. It’s a creator site similar to OnlyFans, but with additional features such as pay-per-view options for livecams, sexting, and the sale of pictures and videos. It has gained a lot of popularity in Germany, Austria, and Switzerland, catering to the German-speaking market.
Additionally, my nickname is the TrafficCaptain, and many models and studio owners were reaching out to me for help increasing their site’s traffic. Our company has an incredible team of traffic experts, and we realized there was a gap in the market for a dedicated ad network that could cater to the needs of models and creators. That’s how the idea of CreatorTraffic was born.
Can you explain how you can generate traffic for OnlyFans and Creator models?
As you may know, OnlyFans doesn’t have a built-in search engine for users to discover new models. Instead, models must promote their profiles on social media platforms such as Twitter, Instagram, and TikTok. At CreatorTraffic, we recognized the need for a more efficient way for users to find new models, which is why we acquired two popular model search sites, hubite.com, and fansmetrics.com. We’re also developing a new search engine specifically for models on various fan and cam sites called ModelSearcher.com. Users can search for models on this platform using keywords such as “Romanian OnlyFans,” “Fetish OnlyFans,” “Blond OnlyFans,” or “MILF OnlyFans,” among others.
Our strategy is to leverage the high-ranking position of our sites, hubite.com, and fansmetrics.com, on Google search results for these specific keyword combinations. As a result, users are directed to our site and are able to discover over 1.3 million models.
What benefits do models gain from CreatorTraffic ad network?
Using CreatorTraffic, models can promote their profiles on various fansites to a wider audience. This means that they can potentially attract more fans and subscribers, which can result in higher earnings.
To get traffic from CreatorTraffic, models need to sign up and choose between an individual model account or a model agency account. The advantage of the model agency account is that a manager can handle various models in one dashboard. Once the account is set up, the model needs to upload the profile they want to promote and set their link to their profile of a fan site. Then they create a campaign, where they set their daily budget, and they are ready to go. We made everything easy to use and mostly self-explaining, with explainer videos on our YouTube channel, @CreatorTrafficCom.
What are the costs associated with using CreatorTraffic?
We have decided to make CreatorTraffic a CPC and RTB ad network, which works similarly to Google Ads. This means that models only pay when a user clicks on their profile ad, which is the cost per click (CPC). Additionally, our system uses real-time bidding (RTB), which allows models to increase their CPC and get more traffic if their ad campaign is successful.
CPC stands for Cost Per Click, which means you only pay when a user clicks on your ad and visits your OF page. You don’t pay for the ad impression.
We also offer A/B testing to help models optimize their ad campaigns and get the best results.
So with A/B testing, you can run different ads for the same model and see which ad pictures get you more fans.
Tell us about your shows/events this year.
We have a lot of exciting events lined up this year. Starting in April, we’ll attend the Conversion Conf in Warsaw, followed by model events such as the AWSummit and Bucharest Summit in May and the XBIZ Miami show. In June, we’ll be attending the I-CON in Cyprus. And, of course, I’m looking forward to coming back to Bucharest in September for the BCAMS show. It’s a fantastic city, and the event is always a great opportunity to meet new people and catch up with old friends.
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The independent livecam industry resource for news and tips & tricks for cam models and camsites.
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