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OnlyFans has lost its dispute with the British tax authorities

OnlyFans has lost its dispute with the British tax authorities regarding the VAT it should pay in the European Court of Justice.

Case description: Fenix International Ltd is a company registered in the United Kingdom which owns an electronic application – a social network known as OnlyFans through which digital content created by persons in the capacity of “creators” is transferred against a sum of money received from individual persons known as fans. Each individual person with the capacity of the author has a dedicated section in which he/she uploads digital content on the electronic platform, such as photographs, video materials, and messages.

Fans can access the content added by the creator by making punctual payments or by paying a monthly subscription. Fans can pay tips or donations without obtaining digital content.

Each creator sets the value of the monthly subscription, but Fenix International Ltd sets the minimum amount for subscriptions or tips.

Fenix International Ltd also provides the device for financial transactions, collecting and distributing payments to content creators, and sets the general terms for using the platform.

Fenix International Ltd charges 20% of any amount received by a creator, an amount which it invoices and which it has collected VAT at the rate provided in the United Kingdom.

The tax authorities in the United Kingdom require Fenix International Ltd to pay VAT on all collections due to content creators for the period from 2017 – 1 January 2020, during which the United Kingdom is a member of the European Union applying Directive No. 112/2006 on the common VAT system.

More specifically, the British tax authorities invoke Article 9a (1) of Regulation EU No. 282/2011 for the application of the VAT Directive in the sense that the tax authority considers that Fenix International Ltd acts in its own name when collecting money from fans and, consequently, has the status of a reseller-merchant and that this situation requires the company to collect VAT on all collections.

In 2020, Fenix International Ltd brought an action before the court in the United Kingdom in the sense that the provision of the Regulation does not apply as authors distribute in their personal name the electronically communicated material and that the contractual obligations entered into between the company and digital content providers have a completely different nature, they being the ones who make any sales of digital content.

Subsequently, this court of justice addressed the European Court of Justice regarding the application of Article 9a of Regulation No. 282/2011 in the present situation.

The court decision can be found here:
https://itva.ro/wp-content/uploads/2023/03/Cauza-C-695-din-2020-Fenix-International-Ltd-Only-Fans.pdf

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Another Scorching Summer: Stream Ideas to Grow Your Fanbase

Summer is all about sunshine, good vibes, and trying something new, and your broadcasts can capture that same energy. Whether you’re a brand-new live cam model or an experienced creator looking to refresh your content, the warmer months are the perfect time to experiment. A few seasonal updates can make your streams feel fresh, help grow your fanbase, and give loyal viewers another reason to keep coming back.

Don’t Miss: National Orgasm Day on XloveCam, July 31 2026

Mark your calendar for something special. On Friday, July 31, XLoveCam is celebrating National Orgasm Day, with a full 24-hour PANTY OFF event running from 00:00:01 to 23:59:59 (Amsterdam time). The watchword: REACH THE ORGASM. Sighs of pleasure, orgasmic screams, undulating naked bodies, platform users love it, and this event is guaranteed to drive a surge in traffic.

For this occasion, the DAILY TOP 5 becomes the SUPER DAILY TOP 5 with doubled prizes:

1st place: €400

2nd place: €200

3rd place: €150

4th place: €100

5th place: €100

All models can participate, including those who have already won three times this month. Register now in your Model Manager. And mark August 28 for the next event, The Summer Pool Party.

Brighten Up Your Streaming Space

Your streaming environment is one of the first things fans notice. A simple summer refresh, tropical decor, bright cushions, colorful lighting, or fresh flowers, can instantly change the mood of your broadcasts. Warm lighting creates that “golden hour” glow, while cheerful colors make your room feel welcoming and full of personality. Treat your streaming space as part of your personal brand. A creative, memorable background keeps viewers coming back long after the stream ends.

Have Fun with Seasonal Themes

People love content that feels current, and summer gives you endless inspiration. Try hosting a tropical getaway night, creating beach-inspired vibes, or running a vacation countdown week. Promote upcoming themes on your profile and social channels so viewers know what’s coming. Building anticipation is a simple but effective way to grow your fan-base and increase engagement, while showing potential fans that you’re an active, enthusiastic creator.

Refresh Your Look and Stay Consistent

Summer is the perfect excuse to add variety to your wardrobe, bright colors, playful prints, and lightweight fabrics can all create a fresh look without changing your personal style. Wear outfits that make you feel confident and match the atmosphere of your room. When your appearance, background, and personality work together, your broadcasts feel more polished and memorable.

Consistency matters just as much as creativity. If your schedule changes over summer, let your viewers know in advance. Posting streaming times on your profile or social media makes it easy for fans to find you. Showing up reliably builds trust and keeps your audience engaged, even during vacation season.

Get Your Fans Involved and Invest in Your Growth

Make your audience feel like part of the experience. Ask viewers to vote on your next stream theme, chat about their dream summer destination, or suggest ideas for future broadcasts. The more involved they feel, the more likely they are to become loyal fans.

Summer is also the perfect time to improve behind the scenes. Update your profile photos, rewrite your bio, or experiment with different camera angles. Treat your creator profile like a business, regular small improvements strengthen your brand and support long-term growth.

Make This Your Best Summer Yet

From the National Orgasm Day event on July 31 to the Summer Pool Party on August 28, there are unmissable opportunities to boost your visibility and connect with new fans. At XLoveCam, you have the freedom to build your own brand, connect with a global audience, and create content that reflects your personality, all on your own schedule.

XLoveCam.com

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Stripchat Brings Back Amazon Wishlist Links

Stripchat has restored Amazon Wishlist links, allowing models to once again share their wishlists with fans and receive gifts through the platform.

The feature now includes an additional consent step focused on privacy. Before adding a wishlist link, models must confirm that they understand Amazon may disclose their delivery address to third parties, including gift buyers.

To add an Amazon Wishlist, models need to go to My Profile, paste the link into the Amazon Wishlist field, check the privacy notice box, and save the changes.

If the privacy notice is not accepted, the wishlist link will remain hidden. The update keeps Amazon Wishlist sharing available on Stripchat while giving models clearer control over the associated privacy risks.

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Amateur.tv Launches American Party 2026

Amateur.tv is celebrating Independence Day with American Party 2026, a themed cam event running from July 2 to July 6.

The event invites models to bring a bold stars-and-stripes party atmosphere to their shows, with patriotic room decoration, high-energy performances and playful American-themed styling. From fireworks-inspired setups to Statue of Liberty confidence, the goal is to create a show that feels festive, fun and full of personality.

American Party 2026 is built around missions and levels. Each completed mission helps models climb higher in the event, unlocking new rewards along the way. The more levels they complete, the bigger the prizes become, with rewards ranging from interactive toys to Happy Hour-style perks.

At the top of the event, Amateur.tv will reward the Top 5 performers with $200 and exclusive avatar decorations. These limited decorations are unique to the event and will not return, giving the winners a special collectible status on the platform.

With its mix of themed shows, missions, level rewards and exclusive prizes, American Party 2026 gives Amateur.tv models a festive way to celebrate, entertain fans and earn extra rewards during the July holiday weekend.