OnlyFans has lost its dispute with the British tax authorities regarding the VAT it should pay in the European Court of Justice.
Case description: Fenix International Ltd is a company registered in the United Kingdom which owns an electronic application – a social network known as OnlyFans through which digital content created by persons in the capacity of “creators” is transferred against a sum of money received from individual persons known as fans. Each individual person with the capacity of the author has a dedicated section in which he/she uploads digital content on the electronic platform, such as photographs, video materials, and messages.
Fans can access the content added by the creator by making punctual payments or by paying a monthly subscription. Fans can pay tips or donations without obtaining digital content.
Each creator sets the value of the monthly subscription, but Fenix International Ltd sets the minimum amount for subscriptions or tips.
Fenix International Ltd also provides the device for financial transactions, collecting and distributing payments to content creators, and sets the general terms for using the platform.
Fenix International Ltd charges 20% of any amount received by a creator, an amount which it invoices and which it has collected VAT at the rate provided in the United Kingdom.
The tax authorities in the United Kingdom require Fenix International Ltd to pay VAT on all collections due to content creators for the period from 2017 – 1 January 2020, during which the United Kingdom is a member of the European Union applying Directive No. 112/2006 on the common VAT system.
More specifically, the British tax authorities invoke Article 9a (1) of Regulation EU No. 282/2011 for the application of the VAT Directive in the sense that the tax authority considers that Fenix International Ltd acts in its own name when collecting money from fans and, consequently, has the status of a reseller-merchant and that this situation requires the company to collect VAT on all collections.
In 2020, Fenix International Ltd brought an action before the court in the United Kingdom in the sense that the provision of the Regulation does not apply as authors distribute in their personal name the electronically communicated material and that the contractual obligations entered into between the company and digital content providers have a completely different nature, they being the ones who make any sales of digital content.
Subsequently, this court of justice addressed the European Court of Justice regarding the application of Article 9a of Regulation No. 282/2011 in the present situation.
The court decision can be found here: https://itva.ro/wp-content/uploads/2023/03/Cauza-C-695-din-2020-Fenix-International-Ltd-Only-Fans.pdf
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Last Spots + International Guests: This Is Lalexpo 2026
The Lalexpo experience keeps growing! A new edition is coming, packed with high-level content, international guests, exclusive spaces, and activities designed to take the industry to the next level.
Ideas Without a Script: Conversations That Make an Impact
Ideas Without a Script is a space designed for real, unfiltered conversations with the people who are transforming the industry. A place where experiences, insights, and stories become inspiration.
In this first edition, the special guest will be Yeferson Cossio, one of the most influential content creators in Latin America, with millions of followers and a massive digital reach. Beyond his success on social media, he has established himself as an entrepreneur, developing high-level projects and collaborations.
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Special Guests: Global Talent at Lalexpo
This year, we will host some of the most influential names in the adult entertainment industry worldwide:
Johnny Sins – American actor, director, and content creator, recognized as one of the most popular male talents in the industry. With nearly two decades of experience and over 3,000 productions, he has been inducted into the AVN Hall of Fame and has become a global icon.
Lily Phillips – British actress and content creator who has gained notoriety through her presence on digital platforms and viral projects that have sparked global conversation.
Jason Luv – Actor, director, and producer from Houston, known for his versatility and strong global positioning. In 2026, he surpassed one billion views, reinforcing his impact on the industry.
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Diva Traffic: Traffic Services Shut Down on February 20, 2026
Everything is changing in the camming industry. As a clear example, after years of being known as a traffic company—especially for promotion within the adult cams space—2026 is the year the industry says goodbye to Diva Traffic!
Behind this exit is an announcement posted by the company under the headline “Important Service Update.” Diva Traffic stated that effective February 20, 2026, it will discontinue its operations, including all traffic purchase services. The platform also noted that all previously purchased tokens must be used to activate traffic boost campaigns by that date, and that as of today, token purchases and subscriptions are no longer available.
The shutdown closes the chapter on a brand that, for some, was a useful promotional tool—and for others, a recurring source of controversy. Over time, countless rumors circulated across studios and among models, with many in the community alleging the service relied heavily on bots, fake clicks, and non-human traffic rather than real users.
Whatever side of the debate people were on, the outcome is now the same: a familiar name in cam-focused traffic services is exiting the scene, and studios and creators will need to rethink and adjust their promotion strategies moving forward.
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