Finance & Business
What influencers have to say about earning money as a content creator
Making money as a content creator and establishing an influencer career have become easier over the last few years. Those on YouTube, TikTok, and Instagram are now raking in six figures or higher every year through a range of different sources of revenue.
The amount of money creators make can vary with factors such as the size of their following, the level of audience involvement, and the kind of content they produce. However, even those with a smaller number of followers can now establish a steady, profitable income through developing a strong presence on social media. Additionally, as the creator economy has grown, so have the methods influencers can use to monetize their work.
Reni Odetoyinbo, a personal finance YouTuber, has made up to $34,000 a month throughout 2022 with only 19,000 YouTube subscribers by building seven income streams. Learn more about her success and explore the 11 common ways influencers earn money, as identified through conversations with dozens of industry insiders.
Brand deals
The most common way for creators to generate revenue is through forming partnerships with brands for sponsored content.
The amount of money an influencer can make by advertising products or services can range from hundreds of thousands of dollars to even millions, depending on the size and engagement of their following. Those who have fewer followers can also monetize their content in this manner.
Companies often find micro influencers (those with less than 100,000 followers) to be particularly attractive due to their perceived authenticity, higher engagement with their followers, and lower cost of partnerships.
Affiliate marketing
By using affiliate marketing, creators can receive a portion of the revenue generated from selling specific products.
Upon signing up to an affiliate program, the creator usually obtains a tailored link, through which they will receive a percentage of each sale generated. This percentage fluctuates depending on the product category and program.Popular affiliate programs such as Amazon, LTK (formerly RewardStyle), and ShareASale are frequently used.
Online Courses
Taking on a course may provide creators with additional revenue by imparting their expertise in a certain field or business.
Courses that are pre-recorded can also become a source of passive income, and some creators will update and strategically launch new versions of their courses in order to generate more interest from their audience.
Catarina Mello, a travel influencer who made over $1 million in course sales, stated that by doing launches rather than having a constant availability, it creates a sense of scarcity.
Products
When there is a demand from their audience, some creators may choose to create products that are relevant to their brand. These can include merchandise such as apparel (e.g. hoodies and plush toys), as well as other physical products that align with the creator’s brand.
An example of this is Aisha Beau Frisbey, a full-time lifestyle content creator with 36,000 Instagram followers, who has recently unveiled a set of affirmation cards. Additionally, Emma Downer, a DIY creator with 340,000 TikTok followers, is planning to launch a line of products related to her content niche sometime in 2021.
Youtube Ad Revenue
By posting longform videos on YouTube, creators can become eligible to receive a share of the revenue from the ads that appear before and during their videos.
Those who make videos for YouTube can make money from their content when they become part of the YouTube Partner Program (YPP) by having Google-placed ads on their videos.
In order to be eligible for the program, they must have 1,000 subscribers and 4,000 hours of watch time on their longform videos. Upon meeting these requirements, they will receive 55% of the revenue from ads on their videos, with YouTube taking the remaining 45%.
Creators who obtain 10 million views in 90 days on YouTube’s short-form video feature Shorts and 1,000 subscribers beginning in 2023 will be able to join the Partner Program.
Platform creator funds and bonuses
Platforms such as YouTube, TikTok, and Twitch provide bonuses or “creator funds” which reward influencers with money in exchange for the viewership their content obtains, typically short-form videos.
Programs such as the ones that offer bonuses for views on Instagram Reels and Reels on Facebook, as well as similar programs on YouTube and other platforms, exist.
Despite some complaints of meager remuneration, unreliability, or lack of availability in certain countries, these funds can provide a convenient means of monetizing successful content for creators.
‘User-generated content’ (UGC) ads
Brands have recently taken a keen interest in obtaining rights to “user-generated content” from TikTok, which has seen an exponential growth in recent months, for use on their own social media platforms or for paid advertising.
Those with expertise in creating content can make a considerable amount of money from UGC, even if they don’t have a large following, or are not interested in inundating their audience with sponsored material. Brands sometimes favor creators with minimal followings since their content is more affordable and genuine.
This UGC is used on the brands’ channels, as opposed to sponsored content which is posted on a creator’s personal page.
Subscriptions
Creators can establish a reliable revenue stream by implementing subscription plans that enable fans to gain access to exclusive material.
Patreon is one of the most popular platforms for subscription content, but there are other options such as Fanfix, Fanvue, Fourthwall, or OnlyFans. Additionally, some creators choose to create their own websites to host exclusive content.
OnlyFans, a subscription platform, has gained notoriety among adult content creators, some of whom have amassed a fortune due to their involvement on the site.
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Finance & Business
BCAMS Magazine, the 21th issue!
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In the February Edition of BCAMS Magazine, we weave through a vibrant mosaic of finance, beauty, self-care, and technology, painting a picture of a world at the cusp of change and challenge.
Our narrative embarks on a journey into the nuanced realms of digital fame and financial strategies, uncovering the complexities that shadow the lives of young influencers and the bright prospects that digital platforms offer for financial empowerment. This exploration in the “FINANCE & BUSINESS” section reveals the intricate balance between the pitfalls and potentialities of online visibility.
Transitioning smoothly into the “BEAUTY & LIFESTYLE” domain, we navigate through the economic shifts affecting consumer habits in beauty, juxtaposed with the inspiring achievements of fashion icons like Kendall Jenner, Naomi Campbell, and Tyra Banks. Their stories illuminate the evolving landscape of beauty and fashion, showcasing the power of personal branding and strategic innovation in setting new industry paradigms and influencing consumer trends.
Delving into personal well-being, the “SELF-CARE & SEXUAL WELLNESS” chapter connects the collective milestones in LGBTQ+ rights with the deeply personal journey of healing from heartbreak. This narrative thread not only reflects on societal progress but also offers insights and strategies for those in the midst of personal recovery, highlighting the essential role of self-care and emotional resilience.
Our narrative arc reaches its zenith in the “TECH & IT” section, where we confront the latest technological advancements’ ethical quandaries and legal challenges. From the misuse of artificial intelligence to the fierce debates over digital rights and content moderation, this chapter engages with the pressing issues at the heart of the tech industry’s responsibility to its users and the broader society.
The February Edition of BCAMS Magazine aims to merge these diverse yet interconnected stories into a cohesive narrative, inviting our readers to contemplate the intricate interplay between personal identity, societal change, and technological progress. By interlacing tales of adversity, triumph, and innovation, we strive to offer a comprehensive reflection on the dynamic landscape of our times, encouraging a deeper understanding and engagement with the world around us.
Finance & Business
BCAMS Magazine, the 20th issue!
The independent livecam industry resource for news and tips & tricks for cam models and camsites.
This December issue, themed around the festive season, features 15 models in Christmas attire and delves into critical societal aspects like law, technology, and personal rights.
We begin with entertainment and justice, examining Strike 3 Holdings’ controversial copyright practices and the New York Adult Survivors Act’s impact on addressing sexual abuse.
The focus then shifts to 2024’s beauty and personal care trends, highlighting NeuroGlow, Beaut-AI, and Perfect Corp.’s insights on Generative AI in fashion, emphasizing technology’s role in consumer preferences.
We explore Gen Z’s online privacy views and the LGBTQ+ community’s internal challenges, such as racism in subcultures.
The final section tackles AI-generated non-consensual imagery, spotlighting the need for legislative and ethical responses in the AI era.
This issue blends Christmas joy with thought-provoking discussions on pivotal topics, aiming to enlighten and inspire readers.
Finance & Business
Halloween Spending Soars Despite Economic Challenges
Halloween in the United States is witnessing a surprising trend: record-high spending in the face of economic challenges. In 2023, spending on Halloween is expected to reach a historic $12.2 billion, surpassing the already impressive $10.6 billion spent in 2022, as reported by the National Retail Federation (NRF). This growth occurs despite the backdrop of rising inflation and looming economic uncertainties.
The breakdown of spending shows a notable increase in various categories:
$4.1 billion on costumes, up from $3.6 billion in 2022.
$3.9 billion on decorations.
$3.6 billion on candy, an increase from $3.1 billion the previous year.
Moreover, the average per-person spending is forecasted to rise to $108.24, exceeding the 2021 record of $102.74. This surge in expenditure highlights an interesting dynamic: while facing inflationary pressures, Americans are not shying away from celebrating Halloween in grandeur.
In 2023, the NRF survey revealed that 73% of respondents planned to partake in Halloween-related activities, a slight increase from 69% in 2022. This shift to more in-person festivities follows the COVID-19 pandemic, which had dampened the holiday spirit in previous years.
However, economic challenges are shaping consumers’ shopping habits. Reports from PowerReviews indicate that 73% of Americans are adjusting their Halloween shopping due to financial strains. Cost-saving measures include recycling costumes, buying cheaper candy, and shopping for sales and discounts. Nearly half of the consumers plan to start shopping before October, a strategy to spread out expenses over time.
Despite these cost-conscious approaches, some consumers are turning to credit card debt and Buy Now Pay Later (BNPL) options to finance their holiday expenses. This trend underscores the current financial landscape where people are struggling yet still willing to spend on holidays like Halloween.
To manage these expenses, consumers are advised to create a holiday budget and stick to it, shop for deals, and consider financial options like personal loans for debt consolidation. Retailers, recognizing the tightening budgets, are focusing on personalized promotions and in-store experiences to attract shoppers.
In conclusion, while the economic landscape presents challenges, the allure of Halloween remains strong in the U.S., with consumers eager to celebrate the spooky season, albeit with a more budget-conscious approach.
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