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The most viral fashion moments from 2022

This year, a lot of news from the fashion world went viral, triggering frequent conversations on social media and other online platforms.

We have made a record of the events that caused the most significant online conversations in 2022, impacting movements, setting trends, and resonating beyond the fashion industry to affect wider society.

Bella Hadid’s Coperni spray on dress

Manel Torres, head of Fabrican Ltd., and an assistant made a splash at Coperni’s SS23 show, where they spray-painted a dress onto Model of the Year Bella Hadid during the runway presentation. This event quickly gained traction on social media and was deemed a defining moment in pop culture by analytics platform Launchmetrics.

The firm that evaluates the media impact value (MIV) of events reported that Paris Fashion Week amassed a MIV of 26.3 million dollars within 48 hours, including 20.9 million dollars of social media activity. A post by Hadid of the event generated one million dollars and received 2.8 million likes.

Kim Kardashian causes a stir at the Met Gala

After wearing a dress that was originally made for Marilyn Monroe to the annual event, the reality star caused an uproar from social media users, fashion history experts, and other celebrities. The piece was rented to Kardashian by Ripley’s Believe It or Not, which was also criticized for allowing such an iconic item to be worn.

A debate was sparked when it was seen on the red carpet, with many claiming that it had been damaged after a video on Twitter showed alleged rips around the seams. Nevertheless, the museum quickly quashed these allegations, asserting that it was in the same condition as before the event.

Kardashian’s stunt at the Met Gala made her the top performer, earning her 39 million dollars in MIV, and also placing her first in social media placement within the first four days.

Adidas collaborates with the luxury industry

Throughout much of 2022, Adidas was the talk of the town with its steady stream of high-profile collaborations with luxury brands and designers, starting off the year with its Prada joint venture which, according to Launchmetrics, generated more than six million dollars in MIV in the eight days preceding and following its launch.

The partnership between Gucci and Adidas saw a peak in popularity after it was showcased on the Milan Fashion Week runway, leading to the creation of a ready-to-wear collection. This caused Gucci to climb to second place on Lyst’s quarterly index, and Adidas to become a significant part of the luxury market, generating 75.8 million dollars in MIV by June.

Adidas’ Balenciaga collection, which was presented during the Resort 2023 runway show and included BDSM masks, earned 7.2 million dollars in MIV in its first 10 days of release.

Barbiecore takes over

With the release of previews of Margot Robbie as Barbie in Greta Gerwig’s upcoming movie, the trend of ‘Barbiecore’ began to take over the fashion industry, resulting in an abundance of brand partnerships and a surge of online enthusiasm for the color pink.

Celebrities adopted the trend and showed it off on red carpets and social media, and it was also seen in designer collections and runways such as those of Valentino and Balenciaga, which were heavily influenced by the youth.

Klarna, a payment solution provider, conducted research into ‘Hyperfemininity’, which included Barbiecore, Bimbocore, and Balletcore. This trend was mainly propelled by a rise of 126 percent in sales of pink items in August, according to the company’s findings.

It appears that the excitement for the Barbie movie is not going away soon, as the trailer released by Warner Brothers on December 16 has already gained 6.7 million views in just seven days. The movie is set to come out in July 2023.

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Beauty & Lifestyle

Whoreoween: Honoring Icons in Sex Worker Costumes

Whoreoween is an innovative twist on Halloween, offering sex workers a chance to step beyond the usual sexy nurse outfits and honor legends from their industry. This event serves as an opportunity to pay tribute to current and historical figures, bringing a sense of uniqueness and recognition to a community often overshadowed by stereotypes.

Dita von Teese, a modern burlesque icon, serves as a perfect inspiration. Known for her performances, Playboy appearances, and burlesque acts, she embodies the essence of a seductress. Her costume would include a classic 40s pageboy hairstyle, a sequined corset, opera gloves, statement earrings, and bright red lipstick, preferably in MAC’s Viva Glam I or Ruby Woo shades.

Marsha P. Johnson, a pivotal figure in the Stonewall uprising, is another inspirational figure. As a gay liberation activist, trans woman, and drag queen, she advocated for gay, trans, and sex worker rights. Her costume would feature a flower crown, 70s-style glamour with a slinky dress, faux or vintage fur, sequins, and bold jewelry, capturing her spirit and role in the gay rights movement.

Dee Dee Ramone, known for his role in the Ramones, also worked as a sex worker. His costume would reflect his classic punk style with tight vintage jeans, a DIY sleeveless t-shirt, and a leather jacket.


Ms. Mona Stangley, from “The Best Little Whorehouse in Texas,” portrayed by Dolly Parton, offers a Western-inspired look. The costume could include big hair, flouncy prairie dresses, or a satin corset with a sheer robe, embodying the spirit of the 80s Texas madam.

Zorita, a groundbreaking burlesque dancer, is known for her bold performances with snakes and a famous ‘half and half’ act. Her costume would include fishnet stockings, ruffled dresses, spangly heels, and possibly a tiara or two platinum streaks in the hair.

Tilly Devine and Kate Leigh, 1920s Sydney gangsters, provide a unique option for a doubles costume. Their outfits would reflect the era’s fashion, featuring heavy coats, top hats, or beaded headscarves, emphasizing their toughness.

Josephine Baker, an American-born dancer, actress, and WWII spy, offers a glamorous choice. Her costume could include glittery earrings, a beaded satin cocktail dress, and a classic 20s hairstyle. The famous Banana Dance outfit, featuring a pearl necklace and an artificial banana skirt, also represents her iconic status.

Lycoris the Mime, from ancient Rome, presents a historical option. Her costume would include traditional white robes, perhaps with floral headpieces, reflecting the mime artists’ role during the Floralia festival.

Lastly, Bettie Page, a 1950s pinup and fetish model, offers a vintage choice. Her costume might include a leopard-print leotard, sheer dress with faux fur, or classic black satin lingerie paired with shiny black heels.
Whoreoween provides a platform for sex workers to celebrate their history and culture, offering a way to honor icons who have made significant contributions to the industry and society.

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Beauty & Lifestyle

2023 Celebrity Halloween Hits and Misses

As Halloween rolls around, the unveiling of celebrity costumes becomes a highly anticipated event, reflecting both triumphs and transgressions in fashion and fandom. 2023 proved no different, with an array of high-profile personas embracing the season’s spirit through an eclectic mix of costumes.

The celebrations of 2023 remind us that Halloween is not only a display of creativity but also a reflection of our times. It’s a balancing act between homage and originality, between respect for tradition and the thrill of innovation. This year’s array of costumes, from the star-studded to the minimalistic, confirms that celebrity Halloween looks will continue to be a pop culture spectacle, for better or for worse.


Dwayne “The Rock” Johnson, whose stature often overshadows any character he attempts to portray, tried to channel soccer legend David Beckham with a ‘90s-era jersey and a blonde wig. Despite the effort, the familiar face of this wrestler-turned-actor was still the main highlight.


Keke Palmer brought a touch of narrative to her costume. The actress and singer, accompanied by her son Leo as a mini mad scientist, transformed into Frankenstein’s creature. This whimsical yet heartwarming costume was well-received, as Palmer humorously credited her son for giving her “LIFE,” a play on her role as a mother and Frankenstein’s creation.


Adele, the vocal powerhouse, took to the stage in Las Vegas, embodying the dark elegance of Morticia Addams. Her rendition was both fitting for the Queen of the Night and adored by her audience, capturing the gothic essence of the beloved character with a long black wig and striking nails.


However, not all costumes were met with applause. Megan Fox and Machine Gun Kelly’s “Kill Bill” ensemble sparked controversy. While visually striking, Fox’s decision to flout SAG-AFTRA guidelines amid an actor’s strike resulted in significant backlash, with some labeling her actions as insensitive.


Meanwhile, Austin Butler and Kaia Gerber paid homage to pop art and ‘60s fashion icons Andy Warhol and Edie Sedgwick. The couple’s costume, timely for Butler’s rising fame, was both a cultural throwback and a fitting tribute to Warhol’s enduring legacy.


Florence Pugh took a different route, embracing a more casual, last-minute look as a nod to Guy Fieri. The simplicity and relatability of her costume resonated with fans who appreciate a more spontaneous approach to Halloween.

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Beauty & Lifestyle

Revolutionizing Desire: The Rise of FPOV Porn

In the realm of virtual reality (VR) adult entertainment, the concept of female point-of-view (FPOV) porn has sparked interest but remains underexplored. Content creators like Lee and Erika Lust have noted that many women seek a deeper connection than traditional porn provides, craving emotional resonance alongside physical stimulation. They suggest that the industry has not fully grasped or catered to female sexual preferences, which extend beyond mere visual cues to include psychological engagement.

One of the key players, Sex Like Real (SLR), has experimented with FPOV content, responding to specific requests from their audience. However, despite attempts to innovate with scenarios like the “boyfriend experience” and narratives of female empowerment, these ventures have not always been profitable. SLR’s findings indicate that the financial returns on FPOV content don’t yet match those of conventional porn, suggesting either a mismatch in content or a niche audience.

Only a small fraction of SLR’s user base identifies as female, which might indicate limited demand. Nonetheless, industry executives like David Chapman of SLR speculate that the true number of female users is underreported due to shared devices among couples. Chapman and his colleagues believe in the importance of catering to female viewers, not only for diversity but also because VR porn can provide a safe space for exploring sexuality.

The technological barrier presented by the high cost of VR equipment also contributes to the limited reach of FPOV porn. Not everyone can afford the gear necessary to enjoy such immersive experiences, as pointed out by Lust, who acknowledges the success of her VR film “360 Degrees of Lust,” though less than her other works.

The content itself has been critiqued for not fully capturing women’s diverse tastes. A superfan of FPOV, known as Super Smash Cache, has highlighted the industry’s narrow depiction of male attractiveness and the scarcity of content that appeals to her preferences. This suggests that a wider range of male portrayals might better satisfy the diverse desires of female viewers.

Conclusively, there is a consensus that while there is an audience for female-centric VR porn, the industry needs time to adapt. More women in development and production roles could catalyze this change, fostering content that resonates more deeply with female viewers. As the technology becomes more accessible and content more diverse, FPOV porn has the potential to redefine what is desirable in adult entertainment.

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