Connect with us

Finance & Business

You Can Now Buy Vibrators At Sephora

If there were any remaining questions about sexual wellness going mainstream, Sephora is putting them to bed by venturing into the category this year.

The beauty specialty retailer’s sexual wellness selection debuting online will feature 10 products from Maude, including vibrators, aloe-based lubricant, body wash, bath salts, bubble bath and a candle-cum-massage oil, and seven vibrators from Dame along with its lubricant, arousal serum and vibrator sanitizing spray. In the selection, items from Maude and Dame will be coupled with an existing array of sexual wellness products from ingestible and skincare brands like Sex Dust from Moon Juice and Aphrodisia Arousal Oil from Flora + Bast.

This move in wellness is an attempt to de-stigmatize sex and masturbation, Teen Vogue reports.

“Seeing Dame’s products alongside concealer or facewash serves to normalize sex and pleasure–it’s just as routine as your daily beauty rituals,” a representative for Dame said. “The more space major retailers dedicate to sexual wellness, the better-informed consumers will be, ultimately shifting perceptions on pleasure as a whole to a more positive space.”

This exciting collab brings with it pleasure-providers of every shape and style, from easy-to-use, $30 bullet vibes to $135 sex toys. Beyond that, Sephora now stocks Dame’s must-have vibrator accessories, like sanitizing spray and lubricant (like your makeup brushes, toys should be washed and sanitized regularly).

Sephora aims to take a leadership position in sexual wellness by delivering best-in-class sexual health and pleasure education. Chase has partnered with Laurie Mintz, a psychologist, University of Florida professor and author of the bestselling book “Becoming Cliterate,” to create content for Sephora’s site. Mintz says, “Sephora is the ideal retailer for young women, especially women who we know are suffering with lack of orgasm, lack of pleasure, pain. To have a respected brand like Sephora giving the message that this is important, it’s important to your wellness, that’s very exciting.”

But what made Sephora and other large retailers get on board with the idea that quality lube and quality face cream belonged on the same online shelves?

There’s the fact that sex tech brands have been working for years to destigmatize sex toys by creating products that are easy to use, affordable, and aesthetically designed for those who don’t prefer representational, hyper-erotic toys. (In other words, exactly the kind of toys a retailer that doesn’t primarily sell sex toys might be interested in.)

There’s also the fact that the United States’ sexual wellness industry was valued at $5.8 billion in 2020 and is estimated to reach more than $9 billion by 2026, according to a 2021 market research report.

Sephora declined to comment about why they decided to stock these brands now, but the company did say in a statement that their intimate care section “will encompass sexual wellness, feminine hygiene, hormonal care and more.”

READ MORE

Click to comment

Warning: Undefined variable $user_ID in /home/bcamsmagazine/public_html/wp-content/themes/zox-news/comments.php on line 49

You must be logged in to post a comment Login

Leave a Reply

Finance & Business

BCAMS Magazine, the 25th issue

The independent livecam industry resource for news and tips & tricks for cam models and camsites.

As the year draws to a close and the festive spirit fills the air, we at BCAMS Magazine want to take a moment to reflect on the incredible journey of the past year and, most importantly, express our heartfelt gratitude to the models who bring this industry to life.

Your dedication, creativity, and authenticity light up the screens and touch the hearts of fans around the globe. Every day, you create connections, share moments of joy, and inspire confidence in ways that are truly remarkable. It’s your individuality and passion that make this community not just a workplace but a vibrant and supportive family.


This holiday season, let’s celebrate all that you’ve achieved and the connections you’ve built. Whether it’s through festive-themed streams, dazzling costumes, or creating spaces where fans feel welcome, your efforts do not go unnoticed. You are the true stars of this industry, and we are honored to spotlight your talent in every edition of BCAMS Magazine.

As you embrace the magic of Christmas, may it bring you joy, relaxation, and the chance to recharge for the exciting opportunities ahead. Here’s to celebrating your success and cherishing the moments that make this season special.

From everyone at BCAMS Magazine, thank you for inspiring us every single day. Wishing you a warm and wonderful holiday season filled with love, laughter, and light! 🎄✨

Happy Holidays,
The BCAMS Magazine Team

Read the full magazine here

Continue Reading

Finance & Business

BCAMS Magazine, the 24th issue!

The independent livecam industry resource for news and tips & tricks for cam models and camsites.

This October, we dive deep into the dynamic shifts impacting modern life, from consumer behavior and self-expression to wellness and groundbreaking tech innovations. Halloween highlights American spending trends, where festive traditions blend with retail habits, underscoring how cultural interests shape financial choices. The costs of influencer culture reveal a hidden toll, as aspiring creators often face debt and burnout—trading stability for the lure of online success.


Meanwhile, expressions of individuality and authenticity are challenging traditional standards in beauty and lifestyle. The rise of “ugly fashion” pushes back against conventional aesthetics and fast-fashion norms, celebrating bold originality. Simultaneously, journeys toward embracing diverse sexual identities showcase a growing societal embrace of self-discovery and the freedom to live without labels.

On the wellness front, personal and social challenges continue to intersect in complex ways. A Canadian study highlights the urgent need for addiction support in hospital care, especially for women at risk from infections linked to drug use. In an equally revealing look at cultural anxieties, the alt-right’s fixation on interracial pornography exposes unsettling fears about race and sexuality. These issues remind us of the intricate factors that influence both personal well-being and broader societal attitudes.

Finally, technology’s rapid evolution is reshaping user experiences in profound ways. Apple and Meta’s race for VR dominance promises to make virtual intimacy more immersive and accessible, signaling new horizons for sextech. Meanwhile, AgeAI—a cutting-edge age verification tool now approved in the UK—offers a glimpse into how artificial intelligence is improving retail interactions by automating age checks securely. These advancements demonstrate how tech continues to transform interactions across every corner of our lives.

As we explore these topics, we’re reminded that today’s choices in finance, self-expression, wellness, and technology are more interconnected than ever, collectively shaping the future of modern living. Enjoy the issue!

Read the full magazine here

Continue Reading

Finance & Business

BCAMS Magazine, the 22th issue!

The independent livecam industry resource for news and tips & tricks for cam models and camsites.

Welcome to June issue, where we explore the transformative impact of technology and cultural shifts across various industries. This edition features four captivating chapters that highlight significant developments in Tech & IT, Self-Care & Sexual Wellness, Finance & Business, and Beauty & Lifestyle.


In the Tech & IT section, we delve into the innovative ways Virtual Reality (VR) and Artificial Intelligence (AI) are reshaping industries. Cryos International is pioneering the use of VR in sperm donation to enhance donor experiences and improve sample quality. Meanwhile, a study using AI reveals key factors in problematic pornography use, providing valuable insights for prevention and treatment. These technological advancements underscore the profound impact of VR and AI in addressing complex issues and improving user experiences.

Our Self-Care & Sexual Wellness chapter pays tribute to historical and contemporary figures fighting for equality and protection of marginalized communities. We revisit Josephine Butler’s courageous campaign against invasive laws targeting women in the 19th century, highlighting her lasting impact on gender equality. Simultaneously, we spotlight the rising threats faced by LGBTQ+ librarians amid escalating book bans and physical attacks, emphasizing the ongoing struggle for safe and inclusive spaces.

In the Finance & Business section, we explore the burgeoning adult gaming industry and the launch of Go.Cam, an open-source age verification system. The adult games market, featuring insights from experts at Nutaku, Erolabs, Anduo Games, and Texic, is ripe with potential and creativity despite challenges like high production costs and demand. Go.Cam addresses concerns over minors’ exposure to sexual content by offering a secure, privacy-respecting age verification solution, setting a new standard in online safety.

Our Beauty & Lifestyle chapter examines the vibrant resurgence of Y2K fashion and delves into the often misunderstood world of foot fetishes. Y2K fashion is making a comeback, now with a focus on body inclusivity, challenging outdated beauty standards. Additionally, we explore the allure of foot fetishes, emphasizing the importance of consent and mutual enjoyment in sexual desires, helping to demystify this common preference.

Through these articles, we aim to provide a comprehensive understanding of how technology and cultural shifts are redefining various sectors. We hope these insights inspire a deeper appreciation for innovation, inclusivity, and the ever-evolving landscape of human expression.

Read the full magazine here

Continue Reading
Advertisement amateur.tv
Advertisement Xlovecam.com
Advertisement sexyjobs.com
Advertisement modelsearcher.com
Advertisement lirapay.io

Trending