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Putting a rainbow on a product isn’t enough!

A few ways a corporation can demonstrate their public commitment is by taking part in Pride events or donating to advocacy groups. The index does not measure whether a company takes a stance against harmful legislation or donates money to politicians on either side of the aisle.

In fact, seven of the eight top Fortune-ranked companies that earned 100% ratings donated money to federal candidates in the 2020 election cycle who are considered anti-LGBTQ by GLAAD’s Accountability Project.

The month of June often features corporations and consumer brands participating in the celebrations, with bright rainbow packaging and gay-themed items for sale. Instead of this salutary sign of inclusion and tolerance being welcomed, however, it routinely gets attacked.

Critics often insist that corporations’ commitment to gay pride is shallow and self-serving, or that rainbow-themed merchandise and advertising during June end up tokenizing rather than celebrating the community.

Gone are the days of rainbow-washing corporate social media accounts in June and selling a few rainbow retail items without backing up those displays with real action, advocates said.
“It is so amazing to see more and more brands celebrating Pride Month every year, but it must be done with authenticity,” said Sarah Kate Ellis, president and CEO of GLAAD. “What we’ve seen over the past few years, especially as pride participation has grown, our community holding brands accountable has grown as well.”

But while companies are feeling increased pressure to publicly demonstrate their commitment to diversity and inclusion, they also fear becoming the next Disney – being retaliated against by politicians if they speak out too much against specific anti-LGBTQ legislation.

Many end up sending mixed messages by declaring their commitment to their LGBTQ employees and customers, especially during June, but donating money to politicians who actively oppose gay rights, trans medical care and more.

Businesses are walking a tight rope in this moment between a real recognition of the need to advocate for LGBTQ rights, as their employees and customers increasingly demand, and the desire to protect their bottom line from political retaliation.

Businesses have said they don’t want to be the next Disney, meaning they want to avoid both the backlash Disney got for not speaking out against the Florida legislation critics called the “Don’t Say Gay” bill, with employees organizing walkouts and trending hashtags against the company, and the political pressure the company is now under after finally speaking out.
Companies in highly regulated industries tend to donate across the board because of lawmakers’ ability to impact their businesses. She said HRC encourages businesses to do this in a smart way that can benefit their LGBTQ advocacy down the road.
Apple Inc. is the only Fortune Top 10 company with a 100% rating from HRC to not donate to any political candidates in the last election cycle. Apple spokesman Fred Sainz said, “Apple doesn’t make political contributions and it does not have a PAC.”
Advice for consumers during Pride
For consumers who want to support companies that are committed to LGBTQ issues year-round and in meaningful ways, it’s recommended to do some quick research.

“You have to ensure that they are supporting the community, not just by putting a rainbow on a product, but by contributing back,” Ellis said.

A quick internet search can reveal if the company is donating proceeds from Pride Month sales to LGBTQ causes. The HRC’s index shows how inclusive a company’s workplace policies are. Ellis also recommends looking at whether the company has signed any amicus briefs or released public statements about legislation.

A social media campaign called “Who Made My Pride Merch?” which looks beyond the U.S. company selling rainbow items to their supply chains. Does the company use labor from a country where being gay is illegal or LGBTQ people are persecuted?

“The point of (the campaign) was to kind of talk about the intersections between environment, labor, exploitation and culture, specifically fast fashion brands who actively exploit queer and trans garment workers,” Hernandez said. “And to kind of raise awareness of how the solidarity that brands extend … or showcase you know pro-LGBTQ, is only limited to certain amounts of demographics within the United States.”
“It really is in the consumer’s control to find some of this information out,” said Lilly Rotter, senior director of demand generation at Skai, an advertising technology platform that works with many of the nation’s top brands.

She recommended looking at the company’s social media accounts to see if they engage in LGBTQ activism outside of the month of June, and looking at the leadership and board members.

Also, during June, viewers often see an onslaught of LGBTQ-focused programming on their streaming apps as well. GLAAD maintains a Studio Responsibility Index that annually evaluates how Hollywood studios and streaming companies do or do not support LGBTQ causes and how much representation they include in their movies and shows.

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Finance & Business

BCAMS Magazine, the 11th issue!

The independent livecam industry resource for news and tips & tricks for cam models and camsites.

This July our attention turns away from the beaches to some of the most adored bombshells in the industry! As always, we are here to stir up your senses with our super selection of top models around the world. You are going to fall for these hot and ardent beauties!

“BCAMS Magazine is a fast-growing one, and each issue proved the strong connection made with the live cam industry. Thank you for your trust and support.”

Sugar Bounce empowers content creators to grow their fan base and monetize their talent. While Sephora attempts to de-stigmatize sex and masturbation, by venturing into selling sexual wellness products.
Las Vegas Hotels deliver VR Pornto to your room by a self-driving robot! Yup, you got that right! While FansRevenue are here to give us a deeper insight on their business model and future plans.
And because we wanted to close July with a bang, we attended EXXOTICA for the first time, and boy this expo can be full-blown, balls to the wall crazy!
All this and more awaits you in our BCAMS Magazine 11th Issue! Make sure to check it out!

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Finance & Business

SugarBounce – An adult entertainment ecosystem powered by the token TIP

The multi-billion-dollar adult entertainment industry has a lot of problems, such as unfair pay, discrimination against creators, and breaches of user and artist privacy. Therefore it would be wise for a content consumer and creator to look for alternatives.
One alternative might be SugarBounce, which presents its platform that enables content creators and viewers to participate in the adult industry in a fair and durable way. If the project succeeds in taking over just a fraction of the adult entertainment industry, we can assume that more content creators and consumers will find their way to the platform.

What is SugarBounce?
SugarBounce is a decentralized adult entertainment platform, based on Binance Smart Chain (or blockchain), aimed to revolutionize the adult industry by leveraging the technological advancements of Web 3. SugarBounce is a diverse ecosystem which encapsulates all forms of adult entertainment under one roof through its 6 unique verticals consisting of – adult webcam streaming, an NFT marketplace, crowd funded content platform, decentralized adult content repository, an anonymous payment processor, and much more.
SugarBounce presents a revolutionary take on the multi-billion dollar adult industry, empowering content creators to grow their fan base and monetize their talent. SugarBounce has a unique hybrid model: a decentralized blockchain technical solution combined with institutional safeguards that guarantee copyrights for creators, data safety for users and ensure global access to adult content.

(Current Status)
We launched our first product, Sugar Streams – an adult webcam site, on 28 April 2022. Within 3 months of the limited beta release, Sugar Streams had garnered 10K unique users all across the world with an engagement rate of 67%.There has been a gradual progress since our dApp launch and the odds have been in our favor as a result of collaborated team effort.

Which is the tipping method on the site?
We offer a unique and hassle-free payment structure, users can tip models on the site with Credits.
Credits on SugarBounce can be bought either via credit/debit cards or SugarBounce’s native crypto currency $TIP.
Following our integration with Biconomy, a multi-chain relayer protocol, users can now buy Credits without paying any gas fees on crypto payments and enjoy high-quality, superior NSFW live streaming.

How many models do you currently have on the site?
We have onboarded more than 800 models from all across the world in the male, female and LGBTQ+ and anime categories, post the launch of our revolutionary adult cam site.

Are you interested in any country? Do you plan to work with Romanian models?

We endeavor to expand our horizon across the globe by welcoming cam models from all parts of the world to showcase their talent and empower them with resources to grow their fan base and monetize their art.

Romania is a global leader in adult live camming and there is, without a doubt, an abundance of potential raw talent in the country. We are already working and will continue to work with Romanian models. Very interestingly we have had a couple of Romanian studios who have been with us since launch.
Also with growing usage of cryptocurrencies in Romania, we plan to set up ideal financial structure by implementing crypto payment systems that allow customers to pay for their adult content without any issues, chargebacks or discrimination at the hands of financial institutions.

What is the difference between you and the other platforms?
Well to start with, our streaming network is a completely decentralized Web-rtc based p2p streaming network which only keeps getting better as more and more users come and join the platform. Also very soon we will be introducing a watch to earn feature where users can opt to be a node in our streaming network and then earn monetary rewards while they are on the platform watching their favorite performer stream.

• We also have our own native cryptocurrency $TIP and users can tip their models at very competitive prices.

• SugarBounce is all about storage security and data encryption. Users can enjoy their favorite content without fearing possible identity theft or falling victim to credit card fraud.

• We also have one of the highest payouts for models 0.08$ for every credit

• We are also making drastic changes to our affiliate program where models will be able to supercharge their income to 112%

Why NFT? How do the cam models/creators respond to them?
How do the NFT’s help the models?

NFTs are the current talk of the commerce and are gaining massive exposure in the mainstream crypto market.

Basically what NFTs do is solve the issue of content ownership as NFTs are not just artwork , Today anything can be backed by NFTs from videos to art to even a piece of clothing making it unique and the owner of that NFT can then reap monetary benefits from its sale or trade for life without the fear of duplication and that is why it’s a game changer for models and they should get on it.

SugarBounce is decentralizing the process of creating adult content by returning the power to its rightful owners — the NSFW artists. Another one of our unique verticals – Sugar Markets takes us a step closer in achieving this goal.

In a nutshell, SugarBounce’s NFT platform, built on ERC-721, creates an efficient framework for creators to launch an NFT and earn perpetual income from its resales.

Where do you see SugarBounce in the next 2-3 years?
In the next 2-3 years realistically we would like to be in the top 10 camsites in the world.
Centralization is at the core of the problem of the adult entertainment industry.Be it in terms of censorship or running into a conflict with the banking system or other monopolies. By replacing banking support with cryptocurrency, platforms like ours present an alternative to the age-old centralized financial system.

We endeavor to preserve the anonymity of our viewers and creators and overcome some of the most prominent issues within the traditional adult industry including chargebacks, payment processor restrictions, discrimination at the hands of financial institutions, blocked payments etc. by integrating payments via cryptocurrencies.

Our Ecosystem seeks to disrupt how NSFW content is consumed around the globe in the booming era of Web3 by giving rise to a new economy interconnected with its native cryptocurrency $TIP and brings in an amalgamation of P2P streaming, IPFS, and NFT Tech to bring a never-seen-before NSFW experience to viewers.

Tell us a little about Sugar Starter.
Sugar Starter is a unique never-before- done before crowdfunding platform for newcomers and existing content creators in the porn industry where they can crowdfund their entire journey in the adult film industry and not have to go through the exploitation by middlemen like casting agents and talent managers.

Our one-of-a-kind platform will allow new and existing talent to build niche content proposals that will be listed as a pool on Sugar Starter. Investors will contribute by staking capital in these proposal pools and own this content as NFTs along with the creators. Both the content creators and investors can earn monetization revenue for a lifetime as the owners of the NFT backing the content. While the viewers can watch this content for a predetermined price. Sugar Starter creates a perfect avenue for the NSFW artists to fuel their growth as an independent entity and protects them from capital thefts by industry moguls.

What type of models do you target?
So at this point we are targeting all models . Be it Independent or studio models or models that have a particular niche or models from a particular geographical location . Honestly we want them all. We didn’t want to restrict ourselves to a particular section as we wanted to have a wide range of models and content that we offer on our site.


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Finance & Business

BCAMS Magazine, the 10th issue!

The independent livecam industry resource for news and tips & tricks for cam models and camsites.

Hey there and welcome to BCAMS Magazine 10th Issue!

As part of BCAMS’ show of love and support for the LGBTQ+ community, we are thrilled to feature and address, in this month’s issue, the needs of the community to build a better future.

Leaving the quarantine behind and in the ascending heat of the summer, people across the nation are coming together to celebrate the LGBTQ+ community. But more and more companies are seeing Pride Month as a prime branding opportunity, evident in the rainbow-clad corporate logos we see every June. We discuss this topic at length in our Finance & Business chapter.

“BCAMS Magazine is a fast-growing one, and each issue proved the strong connection made with the live cam industry. Thank you for your trust and support.”

As summer just started, get ready to feast your eyes on some of the most gorgeous top international cam models! As always, we bring you some beautiful, sexy and amazing goddesses that will set you on fire!

Pivoting to this month’s line up of contributors, Carla Sez talks about a very sensitive and important subject – Performing in the real world. Carla emphasizes on how natural appearance can boost the models’ fan base.

This issue we also bring to your attention a successful story of a UK based cam model, who went from a salary of £12K per year to an income of £8K per month as a cam model. Emily has gone from practically homeless to now holding an agency with 550 models employed, and that in just one year! 

Furthermore, in the Tech & IT column, we introduce you some fresh and interesting news regarding the AI power in the matching and dating apps industry. It is about time we take a deeper dive into the technology behind modern love.

To conclude we would like to give a big thank you to all those who read our magazine and for supporting us to reach our 10th magazine issue! We were astonished by the number of views!! So thank you for your trust and support! 

All this and more awaits you in our 10th issue of BCAMS Magazine! 

Make sure you keep updated on our latest news by following us on Twitter and Facebook!

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