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Putting a rainbow on a product isn’t enough!

A few ways a corporation can demonstrate their public commitment is by taking part in Pride events or donating to advocacy groups. The index does not measure whether a company takes a stance against harmful legislation or donates money to politicians on either side of the aisle.

In fact, seven of the eight top Fortune-ranked companies that earned 100% ratings donated money to federal candidates in the 2020 election cycle who are considered anti-LGBTQ by GLAAD’s Accountability Project.

The month of June often features corporations and consumer brands participating in the celebrations, with bright rainbow packaging and gay-themed items for sale. Instead of this salutary sign of inclusion and tolerance being welcomed, however, it routinely gets attacked.

Critics often insist that corporations’ commitment to gay pride is shallow and self-serving, or that rainbow-themed merchandise and advertising during June end up tokenizing rather than celebrating the community.

Gone are the days of rainbow-washing corporate social media accounts in June and selling a few rainbow retail items without backing up those displays with real action, advocates said.
“It is so amazing to see more and more brands celebrating Pride Month every year, but it must be done with authenticity,” said Sarah Kate Ellis, president and CEO of GLAAD. “What we’ve seen over the past few years, especially as pride participation has grown, our community holding brands accountable has grown as well.”

But while companies are feeling increased pressure to publicly demonstrate their commitment to diversity and inclusion, they also fear becoming the next Disney – being retaliated against by politicians if they speak out too much against specific anti-LGBTQ legislation.

Many end up sending mixed messages by declaring their commitment to their LGBTQ employees and customers, especially during June, but donating money to politicians who actively oppose gay rights, trans medical care and more.

Businesses are walking a tight rope in this moment between a real recognition of the need to advocate for LGBTQ rights, as their employees and customers increasingly demand, and the desire to protect their bottom line from political retaliation.

Businesses have said they don’t want to be the next Disney, meaning they want to avoid both the backlash Disney got for not speaking out against the Florida legislation critics called the “Don’t Say Gay” bill, with employees organizing walkouts and trending hashtags against the company, and the political pressure the company is now under after finally speaking out.
Companies in highly regulated industries tend to donate across the board because of lawmakers’ ability to impact their businesses. She said HRC encourages businesses to do this in a smart way that can benefit their LGBTQ advocacy down the road.
Apple Inc. is the only Fortune Top 10 company with a 100% rating from HRC to not donate to any political candidates in the last election cycle. Apple spokesman Fred Sainz said, “Apple doesn’t make political contributions and it does not have a PAC.”
Advice for consumers during Pride
For consumers who want to support companies that are committed to LGBTQ issues year-round and in meaningful ways, it’s recommended to do some quick research.

“You have to ensure that they are supporting the community, not just by putting a rainbow on a product, but by contributing back,” Ellis said.

A quick internet search can reveal if the company is donating proceeds from Pride Month sales to LGBTQ causes. The HRC’s index shows how inclusive a company’s workplace policies are. Ellis also recommends looking at whether the company has signed any amicus briefs or released public statements about legislation.

A social media campaign called “Who Made My Pride Merch?” which looks beyond the U.S. company selling rainbow items to their supply chains. Does the company use labor from a country where being gay is illegal or LGBTQ people are persecuted?

“The point of (the campaign) was to kind of talk about the intersections between environment, labor, exploitation and culture, specifically fast fashion brands who actively exploit queer and trans garment workers,” Hernandez said. “And to kind of raise awareness of how the solidarity that brands extend … or showcase you know pro-LGBTQ, is only limited to certain amounts of demographics within the United States.”
“It really is in the consumer’s control to find some of this information out,” said Lilly Rotter, senior director of demand generation at Skai, an advertising technology platform that works with many of the nation’s top brands.

She recommended looking at the company’s social media accounts to see if they engage in LGBTQ activism outside of the month of June, and looking at the leadership and board members.

Also, during June, viewers often see an onslaught of LGBTQ-focused programming on their streaming apps as well. GLAAD maintains a Studio Responsibility Index that annually evaluates how Hollywood studios and streaming companies do or do not support LGBTQ causes and how much representation they include in their movies and shows.

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Finance & Business

BCAMS Magazine, the 13th issue!

The independent livecam industry resource for news and tips & tricks for cam models and camsites.

Hello and welcome to BCAMS Magazine 13th issue!

As the nights are getting colder and longer, we are here to warm you up with our 13rd issue super selection of top models around the world. Get ready to be intrigued and mesmerized by these gorgeous performers! 

“BCAMS Magazine is a fast-growing one, and each issue proved the strong connection made with the live cam industry. Thank you for your trust and support.”

 

As the nights are getting colder and longer, we are here to warm you up with our 13rd issue super selection of top models around the world. Get ready to be intrigued and mesmerized by these gorgeous performers!

Moving on to our cover story! BCAMS EXPO 2022 comeback! A glamorous night with loads of artistic moments sprinkled with well-deserved awards!

Sharesome parent company acquires Nefty and we introduce you to the story of the first cam girl and the rise of the cam industry.

We discuss the new dating trend:Prioridating

And the UK household brand Babestation, with a 20years experience in the industry, gives us some insights on their business.

We discuss the new TikTok adult feature and Tumblr’s CEO end of the porn-friendly era of the internet vision.

All this and more awaits you in our 13th issue of BCAMS Magazine!

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Finance & Business

The First Camgirl and the rise of the Live Cam Industry

In April 1996, Jennifer Ringley began the popular website JenniCam. She was the first real full time online webcam girl and she continued the webcam until 2003.

Jennifer was in college, studying computer engineering. She saw a webcam for sale at a tech store. Webcams were a relatively new technology at the time and so she bought one. Then she realized she didn’t have anything interesting to record. And so, she turned it into a learning project. She launched her site, Jennicam, to give herself a programming challenge. She was seeing if she could write a script to maintain a live-stream site. Her initial script uploaded a still image every 15 minutes to her site.

Previously, live webcams transmitted static shots from cameras aimed through windows or at coffee pots. Ringley’s innovation was simply to allow others to view her daily activities.
In June 2008, CNET hailed JenniCam as one of the greatest defunct websites in history.

Regarded by some as a conceptual artist, Ringley viewed her site as a straight-forward document of her life. She did not wish to filter the events that were shown on her camera, so sometimes she was shown nude or engaging in sexual behaviour, including sexual intercourse and masturbation. This was a new use of Internet technology in 1996 and viewers were stimulated both for its sociological implications and for sexual arousal. Surveillance became conceptual art, as noted by Mark Tribe in ‘New Media Art’: In Web sites like JenniCAM, in which a young woman installed Web cameras in her home to expose her everyday actions to online viewers. . . surveillance became a source of voyeuristic and exhibitionistic excitement. . . Institutional surveillance and the invasion of privacy have been widely explored by New Media artists.
One day, Jennifer got a call from her website provider saying she owed them $300 in overages. She realized this site was becoming something much bigger than expected. Traffic quickly became enormous. She eventually got more than 100 million views in a given week. Jennicam later inspired shows like Big Brother, and other “voyeur-tainment” sites.

The possibility of sex had enormous appeal to readers. She noticed that anytime she was changing clothes, her traffic would go to the moon.
Why did she quit? Jenny said was simply tired and wanted her own life. At Jennicam’s peak, she averaged 7 million views a day. Jenny learned, before most, that living in the public eye of the internet has enormous peaks and valleys. The drama is tenfold. The praise is thick and colorful. And the daggers come out quickly.

The emerge of Sex Camming
Sex camming emerged along with the development of web cameras and streaming technology in the middle of the 1990s, and spread along with broadband internet in the 2000s. Along with the digitization of the entire sex industry, sex camming has become a global business. Although today there are hundreds of sexcam sites operating worldwide, the market is dominated by the oligopoly of a few companies.

During the last twenty years sex camming has become a global and highly competitive industry. Despite the differences between the business models of the various platforms, their general structure is the same: customers, webcam models and third parties such as studios register to the sites, and performers get a share of the money paid by the customers.

Webcams are video cameras that stream or feed videos or images in real-time via a computer network like the internet. The first webcam hit the market in the ’90s. Today, webcams are available in most digital gadgets.

Reports indicate that the making of webcams has become a lucrative industry that is developing every day. In 2019, the webcam market estimated $1.9 billion. The expectations are that the figures will rise every year until 2028. Before introducing the live adult cams, videos got pre-recorded then posted on porn sites or other ideal platforms. Also, porn stars and their clients or viewers communicated via chat, instant messages, and emails. The response to this kind of communication could take time.

The probability of misunderstanding a written message or watching a non-live video is high. But in live adult cams, the engagement is instant. You can ask a question and receive an immediate answer. If you misunderstand something, the other party clarifies to you at that moment.

During a live adult cam, you can see your viewers or the porn actor. In return, live interactions and conversations emerge, triggering confidence and trust between the parties involved. Viewers can also direct instructions enhancing interaction and satisfaction.
This better connectivity makes the adult cam stars more encouraged to do their thing while the visitors always have a reason to keep coming back for more. In turn, the adult entertainment industry expands and creates better content.

Although sexcam sites emphasize a direct, personal relationship between performers and customers in their marketing, there is a complex infrastructure facilitating the work of models, including chat operators and studios where models work, which is partly concentrated on the semi-periphery. Models may register on the platforms individually and work from home, however, they can also work from studios. Romania is the current center of studio-based sex camming: according to unofficial estimates, around 5000 studios operate in the country. Although many studios operate independently, some of them strongly cooperate with particular platforms.
Live adult cams have brought more good to the adult entertainment industry, as illustrated above. People enjoy better connection, content, security, privacy, and satisfaction. In conclusion, webcams have played a significant role in boosting the adult industry’s growth.

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Finance & Business

Sharesome Parent Company acquires Nafty

Flame Technologies AG, Switzerland, the company behind the world’s largest sex-positive social media platform Sharesome has announced that it has acquired all assets of the Nafty ecosystem, one of the most recognized Web3 projects for adult content creators, for an undisclosed sum. Flame Technologies and the Nafty team will together pursue their common vision of bringing social media and decentralized finance (DeFi) together.
The Nafty Web3 ecosystem includes a blockchain-based payment solutions API, an NFT marketplace, a content subscription platform, and a crypto-based fanclub.
In the past years, the adult industry saw a power shift from studios and tube sites to independent content creators on social media. But it is increasingly difficult for them to promote NSFW products there. That’s why Flame Technologies developed the social discovery platform Sharesome for content creators where they can advertise their pay sites like OnlyFans.

Sharesome, the only sex-positive social media site, has almost 2M monthly active users and 400M posts viewed every month. Users spend an average of 8 minutes on the site. Sharesome already has a Web3 layer in the form of Flame Token, a blockchain-based token compatible with the ERC-20 standard of the Ethereum blockchain.

To be used on Sharesome, Flame Tokens must be exchanged into Flame Credits. Flame Credits are used as a value transfer mechanism on the platform. Right now, Flame Credits are used for tips and other digital services. Advertising on Sharesome is only paid with Flame Credits.

Flame Technologies’ strategy is to build the utility before the token is listed on an exchange. “A token without a use case has no value. This is why we first created the utility on Sharesome and haven’t listed on exchanges. Although we feel that now would be the right time to do this.”, said Flame Tech Founder & CEO Robert Knapp.

Flame Technologies aims to fully integrate the Nafty NFT marketplace into Sharesome by offering collectible avatars to the entire Sharesome user base. Sharesome would be the third social media network with NFT avatars, after Twitter and Reddit launched NFT-based avatars this year. The team also plans to integrate Nafty’s content subscription platform into Sharesome’s already existing Pro subscription.

Flame Technologies will also announce an exchange program that will allow Nafty Token holders to exchange their tokens for Flame Tokens.
At the heart of Sharesome’s SocialFi strategy are adult content creators, influencers and participants who want better control over their content and the ability to monetize their social media following and engagement.

“I believe that joining Flame Technologies is the best thing that could have happened to Nafty. Sharesome has the necessary traffic to breathe life into Nafty’s platforms. The team of Flame Technologies has shown, time and again, that they care about their users and will do the best for them.”, says Georgi Dimitrov from Nafty International.

“I am super happy that Nafty joined the Flame Family. The acquisition fits 100% into our strategy of gradually adding more Web3 tech on top of Sharesome, our flagship product with almost 2M monthly users. We believe that Social Finance is the solution to a lot of problems that we aim to solve. We’re trying to bring social media to the adult industry, and crypto to social media. With Nafty’s Web3 tech, we just became faster.”, says Robert Knapp, Founder and CEO of Flame Technologies AG.

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